{"id":163,"date":"2021-02-20T08:51:23","date_gmt":"2021-02-20T08:51:23","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/leiperandsummers\/?page_id=163"},"modified":"2021-02-22T04:43:10","modified_gmt":"2021-02-22T04:43:10","slug":"profit-guide-contents","status":"publish","type":"page","link":"https:\/\/website.clientdemoweb.com\/leiperandsummers\/profit-guide-contents\/","title":{"rendered":"Profit Guide Contents"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 1 &#8211; Introduction<\/h4><\/div><div class=\"fusion-text fusion-text-1\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Hello<\/li>\n<li>The opportunities are there<\/li>\n<li>Don&#8217;t worry about mistakes<\/li>\n<li>Read and learn from others.<\/li>\n<li>Follow the success formula<\/li>\n<li>The importance of small businesses<\/li>\n<li>The problems of a small business<\/li>\n<li>The best profit improvement ideas for small businesses<\/li>\n<li>Time management<\/li>\n<li>Pareto&#8217;s law<\/li>\n<li>Get a good product<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-2{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 2 &#8211; Your strategy<\/h4><\/div><div class=\"fusion-text fusion-text-2\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Your personal objective<\/li>\n<li>Your business strategy<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-3{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 3 &#8211; Organising &amp; managing your business<\/h4><\/div><div class=\"fusion-text fusion-text-3\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>At McDonald&#8217;s<\/li>\n<li>Organisational strategy<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-4{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 4 &#8211; Systematising your business<\/h4><\/div><div class=\"fusion-text fusion-text-4\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Putting the system in the box<\/li>\n<li>Management systems &#8211; do without experienced managers<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-5{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-5{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 5 &#8211; People strategy<\/h4><\/div><div class=\"fusion-text fusion-text-5\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>It&#8217;s all about motivation<\/li>\n<li>They must want to play your game<\/li>\n<li>The rules of the game<\/li>\n<li>Recruitment, induction, ongoing &amp; leavers<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-6{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-6{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 6 &#8211; Times change<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-5{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-7{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-7{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 7 &#8211; Marketing strategy overview<\/h4><\/div><div class=\"fusion-text fusion-text-6\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Customer dedication<\/li>\n<li>Adding value<\/li>\n<li>The 2 ways to increase profits<\/li>\n<li>Is it sales or marketing?<\/li>\n<li>The power of leveraging<\/li>\n<li>Isn&#8217;t it time to start generating leads?<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-6{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-8{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-8{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 8 &#8211; Your target market<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-7{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-9{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-9{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 9 &#8211; Unique selling proposition(USP)<\/h4><\/div><div class=\"fusion-text fusion-text-7\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>When it absolutely, positively, has to be there<\/li>\n<li>How to find your USP or UPB<\/li>\n<li>How to write your USP<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-8{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-8 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-8{width:100% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-8{width:100% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-10{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-10{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 10 &#8211; Guarantee it with risk reversal<\/h4><\/div><div class=\"fusion-text fusion-text-8\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Remove the risk completely<\/li>\n<li>Are you worried customers will take advantage?<\/li>\n<li>To improve the power of guarantees&#8230;<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-9{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-9 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-11{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-11{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 11 &#8211; Testimonials &amp; case studies<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-10{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-10 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-12{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-12{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 12 &#8211; Your pricing strategy<\/h4><\/div><div class=\"fusion-text fusion-text-9\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>What&#8217;s the best price?<\/li>\n<li>Value pricing<\/li>\n<li>How to raise prices<\/li>\n<li>Discounting for profit<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-11{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-11 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-11{width:100% !important;order : 0;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-11{width:100% !important;order : 0;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-13{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-13{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 13 &#8211; Get your fonts right<\/h4><\/div><div class=\"fusion-text fusion-text-10\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Serif fonts<\/li>\n<li>Sans serif fonts<\/li>\n<li>Script fonts<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-12{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-12 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-12{width:100% !important;order : 0;}.fusion-builder-column-12 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-12{width:100% !important;order : 0;}.fusion-builder-column-12 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-14{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-14{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 14 &#8211; Customer satisfaction is of no use<\/h4><\/div><div class=\"fusion-text fusion-text-11\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Only loyalty matters<\/li>\n<li>How customers are treated<\/li>\n<li>Being friendly<\/li>\n<li>WOW your customers<\/li>\n<li>Angry customers, complaints &amp; policies<\/li>\n<li>Give help without the expectation of return<\/li>\n<li>The phone&#8217;s ringing, is someone going to answer?<\/li>\n<li>Customer visits to the premises<\/li>\n<li>To get loyalty<\/li>\n<li>Business is great &amp; we&#8217;re looking for more<\/li>\n<li>Your mission statement<\/li>\n<li>Focus groups<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-13{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-13 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-13{width:100% !important;order : 0;}.fusion-builder-column-13 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-13{width:100% !important;order : 0;}.fusion-builder-column-13 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-15{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-15{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 15 &#8211; More preparation<\/h4><\/div><div class=\"fusion-text fusion-text-12\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Your business name<\/li>\n<li>Geographic location<\/li>\n<li>Company image<\/li>\n<li>Colour &amp; shape guide<\/li>\n<li>Your logo<\/li>\n<li>Stationery<\/li>\n<li>Your premises<\/li>\n<li>Displays<\/li>\n<li>Shop window ideas<\/li>\n<li>Sign magic<\/li>\n<li>Posters<\/li>\n<li>Telephone numbers<\/li>\n<li>Freepost &amp; business reply<\/li>\n<li>Food &amp; drink<\/li>\n<li>Dress<\/li>\n<li>Strapline<\/li>\n<li>Vehicles<\/li>\n<li>Opening hours<\/li>\n<li>Speed of service<\/li>\n<li>Gift certificates<\/li>\n<li>What are the competition doing?<\/li>\n<li>Get feedback<\/li>\n<li>Attitude<\/li>\n<li>Payment methods<\/li>\n<li>Business awards<\/li>\n<li>Charity incentives<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-14{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-14 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-14{width:100% !important;order : 0;}.fusion-builder-column-14 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-14{width:100% !important;order : 0;}.fusion-builder-column-14 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-16{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-16{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 16 &#8211; Contact management database &amp; lists<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-15{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-15 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-15{width:100% !important;order : 0;}.fusion-builder-column-15 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-15{width:100% !important;order : 0;}.fusion-builder-column-15 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-17{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-17{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 17 &#8211; Testing, measuring &amp; budgeting<\/h4><\/div><div class=\"fusion-text fusion-text-13\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Why test?<\/li>\n<li>The lifetime value of a customer<\/li>\n<li>How to test<\/li>\n<li>The law of probability<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-16{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-16 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-16{width:100% !important;order : 0;}.fusion-builder-column-16 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-16{width:100% !important;order : 0;}.fusion-builder-column-16 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-18{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-18{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 18 &#8211; Lead generation<\/h4><\/div><div class=\"fusion-text fusion-text-14\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Brand marketing v direct marketing<\/li>\n<li>Using an ad agency<\/li>\n<li>One step &amp; two step lead generation<\/li>\n<li>Hard v soft offer<\/li>\n<li>Qualification of leads<\/li>\n<li>Written lead generation tools &amp; AICDA<\/li>\n<li>How to write powerful headlines<\/li>\n<li>The opening words<\/li>\n<li>How to write body copy<\/li>\n<li>Generate interest<\/li>\n<li>Create desire<\/li>\n<li>Building credibility<\/li>\n<li>More top tips<\/li>\n<li>Call to action<\/li>\n<li>Formatting tricks<\/li>\n<li>Editing<\/li>\n<li>Gimmicks<\/li>\n<li>Be ready for the response<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-17{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-17 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-17{width:100% !important;order : 0;}.fusion-builder-column-17 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-17{width:100% !important;order : 0;}.fusion-builder-column-17 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-19{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-19{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 19 &#8211; How to grow with advertising<\/h4><\/div><div class=\"fusion-text fusion-text-15\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Advertising does work<\/li>\n<li>How to advertise in the best places<\/li>\n<li>Start with a small ad<\/li>\n<li>Negotiate the ad price<\/li>\n<li>Negotiate the position of your ad<\/li>\n<li>How to write your ad<\/li>\n<li>How frequently should you run the ad?<\/li>\n<li>Classified ads<\/li>\n<li>Directory advertising<\/li>\n<li>Secrets to get to the front of your directory classification<\/li>\n<li>Optimizing the size of your directory ad<\/li>\n<li>Layout of directory ad<\/li>\n<li>Adding pictures to adverts<\/li>\n<li>Inserts<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-18{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-18 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-18{width:100% !important;order : 0;}.fusion-builder-column-18 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-18{width:100% !important;order : 0;}.fusion-builder-column-18 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-20{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-20{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 20 &#8211; Sales letters &#8211; sausage &amp; sizzle<\/h4><\/div><div class=\"fusion-text fusion-text-16\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Sales letter work<\/li>\n<li>Salutation rules<\/li>\n<li>Signing off<\/li>\n<li>The P.S.<\/li>\n<li>More top letter tips<\/li>\n<li>The reply device<\/li>\n<li>How to get your envelope opened<\/li>\n<li>Example letter layout<\/li>\n<li>Postcard marketing<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-19{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-19 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-19{width:100% !important;order : 0;}.fusion-builder-column-19 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-19{width:100% !important;order : 0;}.fusion-builder-column-19 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-21{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-21{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 21 &#8211; Fax advertising<\/h4><\/div><div class=\"fusion-text fusion-text-17\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Selecting your fax bureau<\/li>\n<li>Fax format<\/li>\n<li>When to send the fax<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-20{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-20 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-20{width:100% !important;order : 0;}.fusion-builder-column-20 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-20{width:100% !important;order : 0;}.fusion-builder-column-20 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-22{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-22{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-22 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 22 &#8211; Internet marketing<\/h4><\/div><div class=\"fusion-text fusion-text-18\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>How to build your web site<\/li>\n<li>Search engine optimisation<\/li>\n<li>More web marketing ideas<\/li>\n<li>E-mail marketing<\/li>\n<li>Getting repeat visitors<\/li>\n<li>Fantastic web resources<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-21{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-21 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-21{width:100% !important;order : 0;}.fusion-builder-column-21 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-21{width:100% !important;order : 0;}.fusion-builder-column-21 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-23{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-23{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-23 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 23 &#8211; Telephone marketing &amp; selling<\/h4><\/div><div class=\"fusion-text fusion-text-19\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Telemarketing that works<\/li>\n<li>Getting ready to call<\/li>\n<li>Beating the gatekeeper<\/li>\n<li>Opening with your prospect<\/li>\n<li>Asking questions<\/li>\n<li>Developing the dialogue<\/li>\n<li>Asking for the desired action<\/li>\n<li>Literature requests<\/li>\n<li>Follow up<\/li>\n<li>Closing the sale<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-22{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-22 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-22{width:100% !important;order : 0;}.fusion-builder-column-22 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-22{width:100% !important;order : 0;}.fusion-builder-column-22 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-24{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-24{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-24 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 24 &#8211; How to write press releases<\/h4><\/div><div class=\"fusion-text fusion-text-20\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Press releases that work<\/li>\n<li>Format of the release<\/li>\n<li>Your press kit<\/li>\n<li>How else to make sure it&#8217;s published<\/li>\n<li>Now leverage<\/li>\n<li>Example press release layout<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-23{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-23 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-23{width:100% !important;order : 0;}.fusion-builder-column-23 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-23{width:100% !important;order : 0;}.fusion-builder-column-23 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-25{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-25{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-25 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 25 &#8211; Presentations and seminars<\/h4><\/div><div class=\"fusion-text fusion-text-21\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Why seminars work<\/li>\n<li>Finding your audience<\/li>\n<li>Promoting your seminar<\/li>\n<li>Preparing the seminar<\/li>\n<li>Equipment tips<\/li>\n<li>Controlling the nerves<\/li>\n<li>Your introduction<\/li>\n<li>Development<\/li>\n<li>The end<\/li>\n<li>Follow up<\/li>\n<li>Now leverage<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-24{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-24 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-24{width:100% !important;order : 0;}.fusion-builder-column-24 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-24{width:100% !important;order : 0;}.fusion-builder-column-24 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-26{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-26{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-26 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 26 &#8211; Networking magic<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-25{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-25 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-25{width:100% !important;order : 0;}.fusion-builder-column-25 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-25{width:100% !important;order : 0;}.fusion-builder-column-25 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-27{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-27{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-27 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 27 &#8211; How to write newsletters<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-26{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-26 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-26{width:100% !important;order : 0;}.fusion-builder-column-26 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-26{width:100% !important;order : 0;}.fusion-builder-column-26 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-28{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-28{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-28 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 28 &#8211; Proven referral systems<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-27{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-27 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-27{width:100% !important;order : 0;}.fusion-builder-column-27 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-27{width:100% !important;order : 0;}.fusion-builder-column-27 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-29{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-29{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-29 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 29 &#8211; The power of endorsement marketing<\/h4><\/div><div class=\"fusion-text fusion-text-22\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Hosts &amp; beneficiaries<\/li>\n<li>The start up business people<\/li>\n<li>The endorsement offer<\/li>\n<li>How to operate the endorsement arrangement<\/li>\n<li>How else to use endorsement marketing<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-28{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-28 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-28{width:100% !important;order : 0;}.fusion-builder-column-28 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-28{width:100% !important;order : 0;}.fusion-builder-column-28 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-30{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-30{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-30 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 30 &#8211; How to write special reports<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-29{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-29 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-29{width:100% !important;order : 0;}.fusion-builder-column-29 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-29{width:100% !important;order : 0;}.fusion-builder-column-29 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-31{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-31{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-31 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 31 &#8211; The competition busting special report<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-30{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-30 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-30{width:100% !important;order : 0;}.fusion-builder-column-30 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-30{width:100% !important;order : 0;}.fusion-builder-column-30 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-32{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-32{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-32 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 32 &#8211; Tip sheets<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-31{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-31 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-31{width:100% !important;order : 0;}.fusion-builder-column-31 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-31{width:100% !important;order : 0;}.fusion-builder-column-31 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-33{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-33{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-33 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 33 &#8211; Information packs<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-32{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-32 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-32{width:100% !important;order : 0;}.fusion-builder-column-32 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-32{width:100% !important;order : 0;}.fusion-builder-column-32 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-34{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-34{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-34 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 34 &#8211; Brochures<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-33{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-33 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-33{width:100% !important;order : 0;}.fusion-builder-column-33 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-33{width:100% !important;order : 0;}.fusion-builder-column-33 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-35{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-35{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-35 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 35 &#8211; Catalogues<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-34{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-34 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-34{width:100% !important;order : 0;}.fusion-builder-column-34 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-34{width:100% !important;order : 0;}.fusion-builder-column-34 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-35 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-36{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-36{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-36 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 36 &#8211; Mad marketing ideas<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-35{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-35 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-35{width:100% !important;order : 0;}.fusion-builder-column-35 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-35{width:100% !important;order : 0;}.fusion-builder-column-35 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-36 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-37{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-37{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-37 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 37 &#8211; How to convert your leads into paying customers<\/h4><\/div><div class=\"fusion-text fusion-text-23\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>A conversion system<\/li>\n<li>The quality of your lead<\/li>\n<li>Sales conversion letters<\/li>\n<li>Future contact letter<\/li>\n<li>More information letter<\/li>\n<li>Sowing the seeds letter<\/li>\n<li>Sales conversion letter<\/li>\n<li>The buyers remorse letter<\/li>\n<li>The sales meeting<\/li>\n<li>The preparation stage<\/li>\n<li>Greeting the prospect<\/li>\n<li>The chit chat<\/li>\n<li>Asking questions<\/li>\n<li>Listening<\/li>\n<li>Now it&#8217;s your turn<\/li>\n<li>Overcome the objections<\/li>\n<li>The close<\/li>\n<li>The follow up &#8211; making 3109% more sales<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-36{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-36 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-36{width:100% !important;order : 0;}.fusion-builder-column-36 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-36{width:100% !important;order : 0;}.fusion-builder-column-36 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-37 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-38{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-38{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-38 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 38 &#8211; The re-Selling system<\/h4><\/div><div class=\"fusion-text fusion-text-24\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Why use re-Selling<\/li>\n<li>Re-Selling tools to increase the average order value<\/li>\n<li>Re-Selling tools to increase the frequency of purchase<\/li>\n<li>Re-Selling tools to keep your customers longer<\/li>\n<li>The windows of opportunity chart<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-37{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-37 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-37{width:100% !important;order : 0;}.fusion-builder-column-37 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-37{width:100% !important;order : 0;}.fusion-builder-column-37 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-38 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-39{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-39{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-39 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 39 &#8211; Finance: managing the money<\/h4><\/div><div class=\"fusion-text fusion-text-25\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>The accounting system<\/li>\n<li>Management information<\/li>\n<li>What if questions<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-38{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-38 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-38{width:100% !important;order : 0;}.fusion-builder-column-38 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-38{width:100% !important;order : 0;}.fusion-builder-column-38 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-39 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-40{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-40{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-40 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 38 &#8211; The re-Selling system<\/h4><\/div><div class=\"fusion-text fusion-text-26\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Why use re-Selling<\/li>\n<li>Re-Selling tools to increase the average order value<\/li>\n<li>Re-Selling tools to increase the frequency of purchase<\/li>\n<li>Re-Selling tools to keep your customers longer<\/li>\n<li>The windows of opportunity chart<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-39{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-39 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-39{width:100% !important;order : 0;}.fusion-builder-column-39 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-39{width:100% !important;order : 0;}.fusion-builder-column-39 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-40 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-41{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-41{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-41 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 40 &#8211; Cost controls &#038; expense minimization<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-40{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-40 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-40{width:100% !important;order : 0;}.fusion-builder-column-40 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-40{width:100% !important;order : 0;}.fusion-builder-column-40 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-41 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-42{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-42{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-42 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 41 &#8211; Using barter to reduce costs<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-41{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-41 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-41{width:100% !important;order : 0;}.fusion-builder-column-41 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-41{width:100% !important;order : 0;}.fusion-builder-column-41 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-42 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-43{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-43{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-43 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 42 &#8211; How to make sure you get paid<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-42{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-42 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-42{width:100% !important;order : 0;}.fusion-builder-column-42 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-42{width:100% !important;order : 0;}.fusion-builder-column-42 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-43 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-44{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-44{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-44 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 43 &#8211; Minimizing your risks<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-43{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-43 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-43{width:100% !important;order : 0;}.fusion-builder-column-43 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-43{width:100% !important;order : 0;}.fusion-builder-column-43 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-44 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-45{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-45{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-45 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 44 &#8211; How to raise finance<\/h4><\/div><div class=\"fusion-text fusion-text-27\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>How to get your bank to say &#8220;Yes&#8221;<\/li>\n<li>Small firms loan guarantee scheme<\/li>\n<li>Factoring<\/li>\n<li>Hire purchase &amp; leasing<\/li>\n<li>Trade credit<\/li>\n<li>Equity finance<\/li>\n<li>Venture capital<\/li>\n<li>Business angels<\/li>\n<li>Grants<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-44{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-44 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-44{width:100% !important;order : 0;}.fusion-builder-column-44 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-44{width:100% !important;order : 0;}.fusion-builder-column-44 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-45 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-46{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-46{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-46 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 45 &#8211; Choosing your business structure<\/h4><\/div><div class=\"fusion-text fusion-text-28\" style=\"transform:translate3d(0,0,0);\"><ul>\n<li>Limited company<\/li>\n<li>Partnership<\/li>\n<li>Limited liability partnership (LLP)<\/li>\n<li>Sole trader<\/li>\n<li>Franchising<\/li>\n<\/ul>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-45{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-45 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-45{width:100% !important;order : 0;}.fusion-builder-column-45 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-45{width:100% !important;order : 0;}.fusion-builder-column-45 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-46 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.06);;padding: 30px 30px 10px 30px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-47{margin-top:10px!important;margin-bottom:15px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-47{margin-top:10px!important;margin-bottom:10px!important;}}<\/style><div class=\"fusion-title title fusion-title-47 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"margin-top:10px;margin-bottom:15px;\"><h4 class=\"title-heading-left\" style=\"margin:0;\">Section 46 &#8211; How to find a product to market<\/p>\n<p>Appendix &#8211; Recommended reading &#038; information sources<\/h4><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-46{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-46 > .fusion-column-wrapper {padding-top : 30 !important;padding-right : 30 !important;margin-right : 1.92%;padding-bottom : 10 !important;padding-left : 30 !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-46{width:100% !important;order : 0;}.fusion-builder-column-46 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-46{width:100% !important;order : 0;}.fusion-builder-column-46 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 80px;margin-top : 0px;padding-right : 0px;padding-bottom : 60px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-163","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/website.clientdemoweb.com\/leiperandsummers\/wp-json\/wp\/v2\/pages\/163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/website.clientdemoweb.com\/leiperandsummers\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/website.clientdemoweb.com\/leiperandsummers\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/website.clientdemoweb.com\/leiperandsummers\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/website.clientdemoweb.com\/leiperandsummers\/wp-json\/wp\/v2\/comments?post=163"}],"version-history":[{"count":8,"href":"https:\/\/website.clientdemoweb.com\/leiperandsummers\/wp-json\/wp\/v2\/pages\/163\/revisions"}],"predecessor-version":[{"id":173,"href":"https:\/\/website.clientdemoweb.com\/leiperandsummers\/wp-json\/wp\/v2\/pages\/163\/revisions\/173"}],"wp:attachment":[{"href":"https:\/\/website.clientdemoweb.com\/leiperandsummers\/wp-json\/wp\/v2\/media?parent=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}