{"id":17261,"date":"2022-07-04T21:49:51","date_gmt":"2022-07-04T21:49:51","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?page_id=17261"},"modified":"2022-10-24T13:21:42","modified_gmt":"2022-10-24T13:21:42","slug":"active-travel-social-media-and-ppc-campaign","status":"publish","type":"page","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/active-travel-social-media-and-ppc-campaign\/","title":{"rendered":"Active Travel &#8211; Paid for Advertising"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:34px;--awb-background-color:#4ab5af;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-spacing-right-large:1.92%;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-counters-box counters-box row fusion-clearfix fusion-columns-3 counter_section\" style=\"--awb-body-color:#ffffff;--awb-body-size:16;--awb-border-color:rgba(226,226,226,0);--awb-color:#ffffff;--awb-border-color:rgba(226,226,226,0);\"><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-4 col-md-4 col-sm-4\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"1.4\" data-direction=\"up\" data-decimals=\"1\">0<\/span><span class=\"unit\">M+<\/span><\/div><div class=\"counter-box-content\">Social Media Impressions.<\/div><\/div><\/div><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-4 col-md-4 col-sm-4\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"81\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">K+<\/span><\/div><div class=\"counter-box-content\">Google Impressions.<\/div><\/div><\/div><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-4 col-md-4 col-sm-4\" data-animationOffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"display-counter\" data-value=\"8\" data-direction=\"up\" data-decimals=\"0\">0<\/span><span class=\"unit\">K+<\/span><\/div><div class=\"counter-box-content\">Social &amp; PPC Clicks.<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-spacing-right-large:1.92%;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_3_5 3_5 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-spacing-right-large:3.2%;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;--awb-margin-top:0px;\"><h3 class=\"title-heading-right fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\">Interested In Working With Us?<\/h3><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_2_5 2_5 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-spacing-right-large:4.8%;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"sm-text-align-left\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#000000;--button_border_hover_color:#000000;--button-border-radius-top-left:5px;--button-border-radius-top-right:5px;--button-border-radius-bottom-right:5px;--button-border-radius-bottom-left:5px;--button_gradient_top_color:#f1c430;--button_gradient_bottom_color:#f1c430;--button_gradient_top_color_hover:#ffffff;--button_gradient_bottom_color_hover:#ffffff;--button_font_size:18px;--button_padding-top:17px;--button_padding-right:30px;--button_padding-bottom:17px;--button_padding-left:30px;\" target=\"_self\" href=\"mailto:caroline@website.clientdemoweb.com\"><span class=\"fusion-button-text\">Get in Touch<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-spacing-right-large:1.92%;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><iframe width=\"1170\" height=\"650\" src=\"https:\/\/www.youtube.com\/embed\/27hr6yZgqPs\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-bottom:60px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:30px;--awb-padding-right:30px;--awb-padding-bottom:10px;--awb-padding-left:30px;--awb-overflow:hidden;--awb-bg-color:#ffffff;--awb-bg-size:cover;--awb-box-shadow:0px 0px 10px 0px rgba(0,0,0,0.15);;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:50%;--awb-spacing-right-large:3.84%;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#4ab5af;--awb-margin-top:15px;\"><h4 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.36;\">Objective<\/h4><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>In the midst of the coronavirus pandemic outburst, people in the South-West of England have become more active, engaging in activities such as outdoor walking or cycling more than ever before. This was an exciting opportunity for Travelwest and West of England Combined Authority to further encourage people to carry on with their active lifestyles and enjoy the health, social, and environmental benefits of walking or cycling.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:30px;--awb-padding-right:30px;--awb-padding-bottom:10px;--awb-padding-left:30px;--awb-overflow:hidden;--awb-bg-color:#ffffff;--awb-bg-size:cover;--awb-box-shadow:0px 0px 10px 0px rgba(0,0,0,0.14);;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:50%;--awb-spacing-right-large:3.84%;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-four\" style=\"--awb-text-color:#4ab5af;--awb-margin-top:15px;\"><h4 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.36;\">Surpassing set metrics<\/h4><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;\"><p>With a mix of strategic digital marketing, copywriting skills, and social media management, we\u2019ve managed to surpass the client\u2019s targets across this project that lasted close to 3 months (August till October 2020). We\u2019ve set up a social media ads campaign for Facebook and Instagram, as well as a Google Ads campaign. These efforts resulted in increased engagement on social, and a boost in website traffic. Starting from the client\u2019s targets (340K reach, 1.3M impressions and 4K clicks), we achieved: 504 K reach, 1.4M impressions and 5.8K clicks. Our Google Ads campaign resulted in 2.2K clicks, with 81K impressions.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:30px;--awb-padding-bottom:30px;--awb-background-color:#4ab5af;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-spacing-right-large:2.56%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.56%;--awb-width-medium:75%;--awb-order-medium:0;--awb-spacing-right-medium:2.56%;--awb-spacing-left-medium:2.56%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;--awb-margin-top:0px;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1.3;\">Interested in Working With Us?<\/h3><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:20px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"sm-text-align-left\" style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_accent_hover_color:#000000;--button_border_hover_color:#000000;--button-border-radius-top-left:5px;--button-border-radius-top-right:5px;--button-border-radius-bottom-right:5px;--button-border-radius-bottom-left:5px;--button_gradient_top_color:#f1c430;--button_gradient_bottom_color:#f1c430;--button_gradient_top_color_hover:#ffffff;--button_gradient_bottom_color_hover:#ffffff;--button_font_size:18px;--button_padding-top:17px;--button_padding-right:30px;--button_padding-bottom:17px;--button_padding-left:30px;\" target=\"_self\" href=\"mailto:caroline@website.clientdemoweb.com\"><span class=\"fusion-button-text\">Get in Touch<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-bottom:60px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-spacing-right-large:3.84%;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:10px;\"><img decoding=\"async\" width=\"1201\" height=\"1200\" title=\"WEC0009-Active-Travel-Social-Plan_5-Environment_v2-03\" src=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/07\/WEC0009-Active-Travel-Social-Plan_5-Environment_v2-03.jpg\" alt class=\"img-responsive wp-image-17265\" srcset=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/07\/WEC0009-Active-Travel-Social-Plan_5-Environment_v2-03-200x200.jpg 200w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/07\/WEC0009-Active-Travel-Social-Plan_5-Environment_v2-03-400x400.jpg 400w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/07\/WEC0009-Active-Travel-Social-Plan_5-Environment_v2-03-600x600.jpg 600w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/07\/WEC0009-Active-Travel-Social-Plan_5-Environment_v2-03-800x799.jpg 800w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/07\/WEC0009-Active-Travel-Social-Plan_5-Environment_v2-03.jpg 1201w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-spacing-right-large:3.84%;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#4ab5af;--awb-margin-top:0px;--awb-margin-bottom:30px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.2;\">Challenges<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;\"><p>Beyond the normal challenges of setting up, monitoring and permanently adjusting the social media ads and the pay-per-click (PPC) campaigns, we had fun working on this project. We\u2019re pleased that we were able to come up with a fresh audience targeting strategy across customised campaigns with tailored messaging. Thanks to our agile working style, we were able to quickly adjust ads, ad sets or ad groups to improve metrics\u2019 evolution from week to week.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#4ab5af;--awb-margin-top:0px;--awb-margin-bottom:30px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.2;\">Strategy<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-transform:none;\"><p>Our main strategy was to find the right messaging for different audiences. Next, we made sure that the messages fitted the channel they were published on (Facebook, Instagram, or Google). Our focus was to reflect, through our copies, the differences in user behaviour across social media versus search. While the former is rather passive, driven by targeting, the latter is driven by active search intent. Finally, we knew from the start that a considerable effort would be required to constantly adjust the campaigns. This is why A\/B testing and the week-to-week analytics provided excellent insights on adjusting aspects such as hook phrases, call to action, headlines, but also technical settings, such as budgets, timings, and keywords optimisation.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:20px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-spacing-right-large:1.92%;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#4ab5af;--awb-margin-top:0px;--awb-margin-bottom:30px;\"><h2 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.2;\">Guerilla Tactics Used:<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_6 1_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-spacing-right-large:11.52%;--awb-spacing-left-large:11.52%;--awb-width-medium:16.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:11.52%;--awb-spacing-left-medium:11.52%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-arrow-alt-circle-down far circle-no\" style=\"--awb-iconcolor:#4ab5af;--awb-iconcolor-hover:#4ab5af;--awb-font-size:50px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:20px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:center;--awb-font-size:20px;--awb-text-transform:none;\"><p>Content Strategy<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_6 1_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-spacing-right-large:11.52%;--awb-spacing-left-large:11.52%;--awb-width-medium:16.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:11.52%;--awb-spacing-left-medium:11.52%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon fa-arrow-alt-circle-left far circle-no\" style=\"--awb-iconcolor:#4ab5af;--awb-iconcolor-hover:#4ab5af;--awb-font-size:50px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:20px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:center;--awb-font-size:20px;--awb-text-transform:none;\"><p>Audience Targeting<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_6 1_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-spacing-right-large:11.52%;--awb-spacing-left-large:11.52%;--awb-width-medium:16.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:11.52%;--awb-spacing-left-medium:11.52%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon fa-arrow-alt-circle-right far circle-no\" style=\"--awb-iconcolor:#4ab5af;--awb-iconcolor-hover:#4ab5af;--awb-font-size:50px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:20px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-text fusion-text-7\" style=\"--awb-content-alignment:center;--awb-font-size:20px;--awb-text-transform:none;\"><p>Ad Planning<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_6 1_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-spacing-right-large:11.52%;--awb-spacing-left-large:11.52%;--awb-width-medium:16.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:11.52%;--awb-spacing-left-medium:11.52%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><i class=\"fb-icon-element-4 fb-icon-element fontawesome-icon fa-arrow-alt-circle-up far circle-no\" style=\"--awb-iconcolor:#4ab5af;--awb-iconcolor-hover:#4ab5af;--awb-font-size:50px;--awb-align-self:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:20px;--awb-margin-left:0px;\"><\/i><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:center;--awb-font-size:20px;--awb-text-transform:none;\"><p>Ad Optimisation<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-17261","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Active Travel - Raising Awareness 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