{"id":11594,"date":"2018-08-27T15:00:12","date_gmt":"2018-08-27T15:00:12","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=11594"},"modified":"2022-08-10T11:47:09","modified_gmt":"2022-08-10T11:47:09","slug":"press-pitch-deck-merle-hall","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/press-pitch-deck-merle-hall\/","title":{"rendered":"Merging Branding with Creative Messaging to Secure Press Coverage"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">With the target of generating press coverage for Merle Hall, CEO of Kinneir Dufort, we crafted a press deck with clear hooks for Merle as a business leader, entrepreneur, and thought leader in <g class=\"gr_ gr_7 gr-alert gr_gramm gr_inline_cards gr_run_anim Style multiReplace\" id=\"7\" data-gr-id=\"7\">sustainability<\/g>. <\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Our PR and branding workshop included:<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li>Personal branding<\/li><li>Pitch deck creation<\/li><li>Communication and messaging development<\/li><\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Impact report<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li>Secured press coverage for Merle in the Telegraph, reaching 3 million readers<\/li><li>Crafted two pitch decks, one headlines and one in depth, that position Merle strongly within the business and sustainable space<\/li><\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Our half day workshop session with Merle and key team members of Kinneir Dufort helped us peel back the layers of her professional personality, and made it clear how we can leverage her within the press. The unique pitch deck detailed these leverage points and proactive and reactive pitching followed thanks to understanding exactly what journalists were looking for, and ensuring that we could provide them with meaningful content through Merle.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">From this we were able to secure an interview opportunity for Merle with the <em><a href=\"https:\/\/www.telegraph.co.uk\/connect\/small-business\/talent-culture-leadership\/how-to-be-more-inclusive-of-part-time-staff\/\">Telegraph <\/a><\/em>about her experience leading <g class=\"gr_ gr_24 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-del replaceWithoutSep\" id=\"24\" data-gr-id=\"24\">a business<\/g> into a positive approach for part-time workers, reaching 3 million people around the world &#8211; and we&#8217;ve since gained 2 more impressive press stories with an international reach of over 16m.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/kinneir-dufort\/\">To find out more about our work and the results read the full case study here.<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>With the target of generating press coverage for Merle Hall, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-11594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Merging Branding with Creative Messaging to Secure Press Coverage<\/title>\n<meta name=\"description\" content=\"Creating a pitch deck and press hooks from the insight gained during a half day workshop with the team we were able to 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