When looking at your marketing efforts, although not every impact can be calculated or boiled down to a number, a huge amount of it can – and that ROI, or return on investment, can tell you whether that particular marketing activity is worth doing again. Tracking your events ROI tells you if a repeat is going to be a success.<\/p>\r\n\r\n\r\n\r\n
But when it comes to events, ROI is often completely ignored. The average B2B CMO allocates 24% of their marketing budget<\/a> to live events, but only 39% consider ROI a priority<\/a>. That’s a vast amount of money being invested in a marketing activity when you aren’t examining what impact you’re having.<\/p>\r\n\r\n\r\n\r\n If you’ve never tracked ROI for events before, it can be incredibly intimidating. Do you rank attendees or delegates? How can you keep track of new business that stems from the event? Where does social media come into this, and is one aspect more important than the others?<\/p>\r\n\r\n\r\n\r\n It’s a lot to consider, so let’s take the confusion out of things. Here are OggaDoon’s recommendations for tracking your event ROI.<\/p>\r\n\r\n\r\n\r\n