{"id":11656,"date":"2019-04-19T15:24:21","date_gmt":"2019-04-19T15:24:21","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=11656"},"modified":"2022-08-10T12:12:01","modified_gmt":"2022-08-10T12:12:01","slug":"social-media-breakdown-digital-marketing-with-linkedin","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/social-media-breakdown-digital-marketing-with-linkedin\/","title":{"rendered":"Social Media Breakdown: Digital Marketing with LinkedIn"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">LinkedIn isn\u2019t used by everyone, but for B2B companies it\u2019s one of the best social media platforms out there. Used largely by professionals, LinkedIn is a <a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/why-your-company-needs-social-media-marketing\/\">digital marketing must-have<\/a> if you\u2019re looking to engage with business leaders, investors, and other professionals from all industries.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sharing posts on LinkedIn takes some thought \u2013 don\u2019t\r\njust share anything, think about what a business audience wants to see, and\r\nwhat you want them to engage with. Share your business news, calls to action\r\nthat invite people to learn more about you and what you\u2019re doing, and third\r\nparty industry news that will show off your expertise. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>LinkedIn Pulse<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">LinkedIn Pulse is a good place to connect with other\r\nindustry leaders. It is a place where experts can share their insights with\r\nlong form articles rather than the limited posting options on the LinkedIn\r\nfeed. LinkedIn audiences also respond well to videos, whether that is\r\nadvertising your brand, or short clips of your team sharing their insights.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Like with all social media platforms, nobody wants to\r\nfeel sold to. It\u2019s a fine line to balance on a platform that centres around\r\nbusiness, so make sure to give a little back in the form of sharing other\r\npeople\u2019s news and comment pieces, and making sure your weekly schedule is an\r\neven mix of third party and your own news.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Advertising<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Advertising on LinkedIn is an expensive option, but\r\ncan be worthwhile if you are looking to raise awareness of a particular\r\ncampaign or your targeted audience is exclusively on this platform. LinkedIn\r\nadvertising campaigns bring in a relatively high click through rate, but don\u2019t\r\nnecessarily convert to direct sales, so consider what you digital marketing\r\ngoal is: if you want to reach wider audiences and get your brand name out\r\nthere, and have the budget, LinkedIn advertising is a good choice. If you want\r\nto make direct sales for your product or service, more short-term advertising\r\noptions would be better for your campaign.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">LinkedIn isn\u2019t the easiest platform to master \u2013 you\r\nneed to hone your tone of voice, and it won\u2019t be the same voice that you use on\r\nInstagram or Facebook. Understand your audience, and the audience that you want\r\nto reach, and ensure that everything you post is targeted at being useful to\r\nthem.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Of course, the world of social media is ever-changing and it can be hard to keep up with the different changes to each platform\u2019s features and algorithms. That\u2019s where we come in\u2026 If you need a hand with your digital marketing, from regular social content to monthly reports on digital trends, <a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/contact\/\">get in touch<\/a> with our team of experts today and find out how we can help you out.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn isn\u2019t used by everyone, but for B2B companies it\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[13,134,30],"class_list":["post-11656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digital-marketing","tag-linkedin","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Breakdown: Digital Marketing with LinkedIn - OggaDoon<\/title>\n<meta name=\"description\" content=\"Up your digital marketing with social media. LinkedIn is a platform that all B2B companies should be using to connect with customers and clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/social-media-breakdown-digital-marketing-with-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Breakdown: Digital Marketing with LinkedIn - OggaDoon\" \/>\n<meta property=\"og:description\" content=\"Up your digital marketing with social media. LinkedIn is a platform that all B2B companies should be using to connect with customers and clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/website.clientdemoweb.com\/oggadoon\/social-media-breakdown-digital-marketing-with-linkedin\/\" \/>\n<meta property=\"og:site_name\" content=\"OggaDoon\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-19T15:24:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-10T12:12:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-05-at-16.25.26.png\" \/>\n\t<meta property=\"og:image:width\" content=\"854\" \/>\n\t<meta property=\"og:image:height\" content=\"571\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OggaDoon Content\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OggaDoon Content\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/social-media-breakdown-digital-marketing-with-linkedin\/\",\"url\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/social-media-breakdown-digital-marketing-with-linkedin\/\",\"name\":\"Social Media Breakdown: Digital Marketing with LinkedIn - OggaDoon\",\"isPartOf\":{\"@id\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/#website\"},\"datePublished\":\"2019-04-19T15:24:21+00:00\",\"dateModified\":\"2022-08-10T12:12:01+00:00\",\"author\":{\"@id\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/#\/schema\/person\/89c53b7dd3676579fff5f0552484858d\"},\"description\":\"Up your digital marketing with social media. 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