{"id":11659,"date":"2019-04-25T10:27:53","date_gmt":"2019-04-25T10:27:53","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=11659"},"modified":"2023-01-09T14:11:43","modified_gmt":"2023-01-09T14:11:43","slug":"social-media-breakdown-digital-marketing-with-instagram","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/social-media-breakdown-digital-marketing-with-instagram\/","title":{"rendered":"Social Media Breakdown: Digital Marketing with Instagram"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Instagram is one of the <a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\">fastest rising social media platforms<\/a>. Since launching in 2010, the platform has changed its look and introduced some of the most imitated features that its competitors are scrambling to keep up with. Stories and Polls are just a couple of these success stories. So it\u2019s easy to see how it has become the most-used <a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/why-your-company-needs-social-media-marketing\/\">social channel<\/a> around. Between 2016 and 2018, Instagram\u2019s membership <a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\">doubled<\/a>. So what are you waiting for? Right now, your digital marketing strategy should be centred around Instagram.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Of its 1 billion active users, <a href=\"https:\/\/www.brandwatch.com\/blog\/instagram-stats\/\">60% open the app every day.<\/a> That makes Instagram the most engaged social platform, despite having just 1 third of Facebook&#8217;s users numbers. Instagram has affected how people use the internet. It makes them scroll faster due to its visual appeal, and hooks into the dopamine hit achieved by the gratification of Likes and notifications.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">And it&#8217;s not just for individuals. 80% of Instagram users <a href=\"https:\/\/business.instagram.com\/\">follow at least one brand<\/a>, with <a href=\"https:\/\/business.instagram.com\/getting-started?ref=igb_carousel\">60% discovering new products<\/a> on the platform. However, 90% of Instagram\u2019s users are under 35 years old. So if your target audience is over 50 or under 15, you may not think it&#8217;s worth joining the <a href=\"https:\/\/business.instagram.com\/getting-started?ref=igb_carousel\">25 million companies<\/a> that are currently active there.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a2143ea4496c\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #4ab5af;color:#4ab5af\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #4ab5af;color:#4ab5af\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a2143ea4496c\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/social-media-breakdown-digital-marketing-with-instagram\/#Using_Instagram\" title=\"Using Instagram\">Using Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/social-media-breakdown-digital-marketing-with-instagram\/#Advertising_on_Instagram\" title=\"Advertising on Instagram \">Advertising on Instagram <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/social-media-breakdown-digital-marketing-with-instagram\/#Influencer_ads\" title=\"Influencer ads\">Influencer ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/social-media-breakdown-digital-marketing-with-instagram\/#Tell_your_story\" title=\"Tell your story\">Tell your story<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Using_Instagram\"><\/span><strong>Using Instagram<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If your company sells a visual product or service, Instagram is made for you. Just create a clear and memorable brand, and you\u2019ll have no trouble attracting followers to your page. But even if your business isn\u2019t naturally aligned with visual sales, that doesn\u2019t mean you should avoid the platform altogether. Just share behind the scenes stories, updates from the day-to-day working of your company, and what your team is doing. Behind the scenes content goes a long way. Plus, it shows how users can benefit from what you\u2019re delivering.<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Advertising_on_Instagram\"><\/span><strong>Advertising on Instagram <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Instagram users are over 70% more likely to buy products on mobile that non-users. In fact, <a href=\"https:\/\/blog.globalwebindex.com\/trends\/profiling-instagram-s-future-on-its-fifth-birthday\/\">over a third of Instagram users regularly use their phone to shop online<\/a>. This kind of statistic proves how Instagram increases the chance of click-through and sales conversions from advertising. And that&#8217;s not to mention how it raises awareness through increased audience reach. <a href=\"https:\/\/business.instagram.com\/blog\/welcoming-two-million-advertisers\">2 million brands<\/a> are now advertising on Instagram, so if you\u2019ve got the budget, jump on board. Just remember that as Instagram is owned by Facebook, you\u2019ll need to manage your Ads through <strong>Facebook Business Manager.<\/strong><\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Influencer_ads\"><\/span><strong>Influencer ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">But using Instagram\u2019s own advertising tool isn\u2019t the only way to reach new followers. After all, it is Instagram that birthed the social media influencer. Starting with celebrities like the Kardashians subtly promoting products that their followers instantly bought, now, anyone can do it.<\/p>\r\n<p>Today&#8217;s influencer is more likely to be a regular Instagram user that has developed influence in their industry. From fashion, to sport, and even cleaning \u2013celebrities are out and &#8216;real&#8217; influencers are in. So research and identify the key influencers in your field. And connect with them to increase the trust and impact of your advertising.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Tag it<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sproutsocial.com\/insights\/\">70% of the most used hashtags<\/a> on Instagram are branded. So make sure you hook into the tags used by others in your industry, and also create your own. Hashtags are used by people exploring Instagram for new content. It means these users are more open to your brand than those who stick to their own newsfeeds. So make the most of them! Average engagement on Instagram posts has <a href=\"http:\/\/danielle.muntyan.co.uk\/index.php\/2016\/11\/06\/social-media-statistics\/\">increased by 416%<\/a> in the past two years. So tap into every resource the platform has available for best results.<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Tell_your_story\"><\/span><strong>Tell your story<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Stories are one of the most popular features of Instagram, and they set it apart from other platforms with similar tools. Stories are quick snapshots where you can showcase what you\u2019re doing. Think behind the scenes at the office, the events you attend, etc. They are viewable for just 24 hours, and can be saved onto your profile as Highlights to permanently showcase certain aspects of your brand.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">There\u2019s a lot of stats to take in when it comes to social media\u2019s hottest platform! If you\u2019re still not sure if Instagram \u2013 or any social channel \u2013 is the right fit for you, then we can help. <a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/contact\/\">Contact our team<\/a> of Insta experts today, and find out how OggaDoon can help bring your digital marketing into the Instagram generation.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Instagram is one of the fastest rising social media platforms. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[13,99,30],"class_list":["post-11659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digital-marketing","tag-instagram","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media and Digital Marketing with Instagram - OggaDoon<\/title>\n<meta name=\"description\" content=\"Since launching in 2010, it\u2019s become the most-used social channel around, so your Instagram should be key to your digital marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/social-media-breakdown-digital-marketing-with-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media and Digital Marketing with Instagram - 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