{"id":12079,"date":"2019-07-23T12:10:52","date_gmt":"2019-07-23T12:10:52","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=12079"},"modified":"2022-08-10T12:18:34","modified_gmt":"2022-08-10T12:18:34","slug":"how-to-make-sure-your-app-downloads-never-plateau","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/how-to-make-sure-your-app-downloads-never-plateau\/","title":{"rendered":"How to Make Sure Your App Downloads Never Plateau"},"content":{"rendered":"\r\n

Generating hype around your app before it launches is important, as we explained in this blog<\/a> about app marketing, but no matter how much excitement you create before and during your launch, there are new apps to market every day. With new apps released every second, it won\u2019t take long until your downloads hit a slump.<\/p>\r\n\r\n\r\n\r\n

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\"app<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

So what can you do?<\/strong><\/p>\r\n\r\n\r\n\r\n

We all know that without SEO, it\u2019s unlikely your website will get seen. Well, it\u2019s the same for apps\u2026 except more so. App Store Optimisation (ASO) is your tool to increasing visibility of your app in the marketplace. By improving your ASO, your app will naturally be placed before more viewers, increasing the likelihood of it being downloaded. So what are the key elements of ASO for app marketing?<\/p>\r\n\r\n\r\n\r\n

Keywords<\/strong><\/p>\r\n\r\n\r\n\r\n

You need be updating your keywords and making sure they are relevant. You can use a variety of tools to do this, including App Annie<\/a>, <\/a>which displays top ranking keywords as well as data on how people are interacting with your app.<\/p>\r\n\r\n\r\n\r\n

Digital presence<\/strong><\/p>\r\n\r\n\r\n\r\n

Your online presence is also key to strong ASO; maintaining your business website, posting regular blogs on topics targeted to your audience, and updating your social media will generate valuable backlinks and social proof.<\/p>\r\n\r\n\r\n\r\n

App retention<\/strong><\/p>\r\n\r\n\r\n\r\n

As well as these back-end factors, your app retention after download also affects its ASO. This is calculated as the number of times people open your app and the number of people who uninstall app, versus the number who keep it within 30 days. This number will affect your ranking, and you can improve your app retention if your app description encompasses your target audience. It\u2019s also heavily affected by the amount of notifications you are releasing after download.<\/p>\r\n\r\n\r\n\r\n

Reviews<\/strong><\/p>\r\n\r\n\r\n\r\n

Reviews will affect your ranking, so make sure you are encouraging users to write a review and even consider offering an incentive of some kind. At the end of the day, reviews are the second thing people look at after the description, if not the first! You don\u2019t want to overwhelm people with notifications or review requests when they first download but you also want to make sure they don\u2019t forget. Finding this balance is key and applying a gradual strategy tends to be the most successful in app marketing.<\/p>\r\n\r\n\r\n\r\n

\r\n
\"app<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

But I\u2019m still seeing downloads decrease<\/strong><\/p>\r\n\r\n\r\n\r\n

If you have ticked all these boxes and are still observing a plateau of downloads, you may want to run some A\/B tests on your app store listing.<\/p>\r\n\r\n\r\n\r\n

A\/B testing involves sending one version of your listing or website to one group of people and a different version \u2013 perhaps a different title, description, screenshots, videos, visual icons etc. \u2013 to another group. If you only change one of these elements each time you send out a test, this allows you to isolate the specific element of your listing and see what works and what doesn\u2019t.<\/p>\r\n\r\n\r\n\r\n

Google has their own tool<\/a> that enables you to do this however, Apple offers nothing of the kind so you\u2019ll either have to use paid tools such as StoreMaven<\/a> or run tests on your website instead.<\/p>\r\n\r\n\r\n\r\n

This sounds like a lot of work<\/strong><\/p>\r\n\r\n\r\n\r\n

Having a successful app is a full-time investment. The marketplace is constantly evolving, and you need to evolve with it. Quality is great but for that to be valued consistency is key. Always keeping on top of ASO factors, generating well scheduled online content and running occasional A\/B tests to refine your user experience will ensure you have a steady growth of downloads, user base and conversion rates.<\/p>\r\n\r\n\r\n\r\n

Need a guiding hand? It\u2019s what we do. <\/em>Get in touch here.<\/em><\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"

Generating hype around your app before it launches is important, […]<\/p>\n","protected":false},"author":1,"featured_media":16956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207,7],"tags":[],"class_list":["post-12079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-app-marketing","category-blog"],"yoast_head":"\nHow to Make Sure Your App Downloads Never Plateau - OggaDoon<\/title>\n<meta name=\"description\" content=\"Generating hype around your app before it launches is important, but no matter how much excitement you create before your launch, app marketing is...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/how-to-make-sure-your-app-downloads-never-plateau\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Sure Your App Downloads Never Plateau - 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