{"id":12500,"date":"2020-01-13T09:57:31","date_gmt":"2020-01-13T09:57:31","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=12500"},"modified":"2022-08-10T12:30:31","modified_gmt":"2022-08-10T12:30:31","slug":"live-event-marketing","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/live-event-marketing\/","title":{"rendered":"Live event marketing that delivers impact"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Live event marketing has to deliver in real time &#8211; as well as before and after the event. This triple challenge requires creative ideas, targeted actions, and a team that knows the digital marketing and event industry inside out. It&#8217;s how we achieved a 160% attendee target and 249% increase in Twitter for the live conference, CoInnovate.<br><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"mailto: caroline@website.clientdemoweb.com\">Chat with us about how we did it<\/a>.<br><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/01\/middle-1024x341.jpg\" alt=\"live event marketing\" class=\"wp-image-12503\" srcset=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/01\/middle-200x67.jpg 200w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/01\/middle-300x100.jpg 300w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/01\/middle-400x133.jpg 400w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/01\/middle-600x200.jpg 600w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/01\/middle-768x256.jpg 768w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/01\/middle-800x266.jpg 800w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/01\/middle-1024x341.jpg 1024w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/01\/middle-1200x400.jpg 1200w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/01\/middle-1536x511.jpg 1536w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/01\/middle.jpg 1688w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/coinnovate.co.uk\/\">CoInnovate&#8217;s <\/a>target audience was highly specific: deep tech businesses, high tech academic researchers, and government bodies. By creating a highly structured yet flexibly reactive creative strategy, we delivered:<br><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li>193% increase in website visitors<\/li><li>249% increase in Twitter impressions<\/li><li>160% attendee target achieved<\/li><\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Trending on Twitter on the day of the conference, <a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/coinnovate-case-study\/\">our live event comms was delivered by two members of the team on the day itself<\/a>, with HQ support before and after. This cohesive digital marketing campaign greatly exceeded internal goals and led to a renewal of the event on a more international stage. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Want to know more? Call us on 07970233490 or <a href=\"mailto:caroline@website.clientdemoweb.com\">email us here<\/a> and your live event marketing will have life breathed into it.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Live event marketing has to deliver in real time &#8211; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-12500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Live event marketing that delivers impact - OggaDoon<\/title>\n<meta name=\"description\" content=\"Live event marketing has to deliver in real time - as well as before and after the event: it&#039;s how we achieved a 160% attendee target...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/live-event-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live event marketing that delivers impact - 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