{"id":12591,"date":"2020-02-18T12:41:12","date_gmt":"2020-02-18T12:41:12","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=12591"},"modified":"2022-08-10T12:35:40","modified_gmt":"2022-08-10T12:35:40","slug":"greenwashing","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/greenwashing\/","title":{"rendered":"Getting beyond Greenwash"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">2019 was one of the biggest years for eco-activism on record. People in the scores got involved &#8211; with protests, strikes and changing habits. This also stimulated, it seems, a wide raft of businesses pledging to change their processes, products and general environmental impact. All good right?<br><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You would hope so. Whilst individual actions are not particularly in doubt, there is continued scepticism about businesses, and their integrity for positive change, that truly protects our planet. Clearly some brands such as Patagonia, TOMS and LUSH, have the environment at their core.&nbsp;&nbsp;&nbsp;<br><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Hopping on the climate activist bandwagon is known as Greenwashing. It\u2019s a ploy many commercial businesses use to increase sales, recognition and brand awareness &#8211; you may have seen brands do a very similar thing around Pride season.<br><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">So how do we get beyond greenwash?<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a21fc1ec9540\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #4ab5af;color:#4ab5af\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #4ab5af;color:#4ab5af\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a21fc1ec9540\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/greenwashing\/#Put_your_money_where_your_mouth_is\" title=\"Put your money where your mouth is.\">Put your money where your mouth is.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/greenwashing\/#Shift_your_fundamental_business_strategy\" title=\"Shift your fundamental business strategy.\">Shift your fundamental business strategy.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/greenwashing\/#Change_who_you_are_working_with\" title=\"Change who you are working with.\">Change who you are working with.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/greenwashing\/#Provide_evidence_of_your_green_credentials\" title=\"Provide evidence of your green credentials.\">Provide evidence of your green credentials.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/greenwashing\/#Make_some_noise_about_environmental_impact\" title=\"Make some noise about environmental impact.\">Make some noise about environmental impact.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Put_your_money_where_your_mouth_is\"><\/span><strong>Put your money where your mouth is.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For a company to show that they mean what they say, it\u2019s important that they invest in environmentally friendly resources. Whether it\u2019s staff, transport, products, or any other resource, if a business isn\u2019t actually spending money on green initiatives then they\u2019re not actually doing anything.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shift_your_fundamental_business_strategy\"><\/span><strong>Shift your fundamental business strategy.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Shifting your business strategy is also key to getting beyond simply greenwashing. Unilever is a good example of a company who has done more than simply say they support the climate. Through the Unilever Sustainable Living Plan (USLP) they have changed the way they procure new business so that they are only working with companies who are working to change their environmental behaviours. A fundamental shift like this is essential to prove you actually want to make a difference. <br><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Change_who_you_are_working_with\"><\/span><strong>Change who you are working with.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Partnering with brands who aren\u2019t committed to preventing climate change is a sure way to show your business is simply greenwashing their marketing. The brands you work with shouldn\u2019t have a negative environmental impact or, at the very least, they should be doing everything in their power to reduce their carbon footprint whilst maintaining an in-revenue business. <br><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Provide_evidence_of_your_green_credentials\"><\/span><strong>Provide evidence of your green credentials.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Prove that your commitment to protecting the environment is genuine by showing demonstrable results on your website and social media. As consumers we have the power to choose who to support with our spend power, so if you want to avoid the stigma of greenwashing, show your results and prove to your customers that you\u2019re serious.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_some_noise_about_environmental_impact\"><\/span><strong>Make some noise about environmental impact.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Talking tends to become habit. So let\u2019s get talking! As a business, if you talk about the environmental impact of your decisions this will inevitably end up reducing the impact. For a business to get beyond a greenwash, the environment needs to be front and centre in all conversations and decisions.&nbsp;&nbsp;<br><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Here at OggaDoon we\u2019re genuinely committed to helping the environment. That\u2019s why we work with companies such as <a href=\"https:\/\/ssassyproperty.com\/\">Ssassy Property<\/a>, developers of the UK\u2019s most sustainable residential development; and <a href=\"https:\/\/thevegetablediva.com\/\">The Vegetable Diva<\/a>, a vegetarian and package-free community with locally grown produce. All OggaDoon employees even<a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/tree-giving\/\"> received a tree <\/a>as their Christmas present this year.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you\u2019d like to learn more about how you can help your business get beyond a greenwash, <a href=\"mailto: caroline@website.clientdemoweb.com\">drop us a message<\/a> &#8211; we\u2019d love to start a conversation. <\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>2019 was one of the biggest years for eco-activism on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-12591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Getting beyond Greenwashing | Green Activism | OggaDoon<\/title>\n<meta name=\"description\" content=\"2019 was one of the biggest years for eco-activism on record. 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