{"id":12603,"date":"2020-02-25T09:12:35","date_gmt":"2020-02-25T09:12:35","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=12603"},"modified":"2022-08-10T12:36:09","modified_gmt":"2022-08-10T12:36:09","slug":"cyber-security-marketing-strategies","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-marketing-strategies\/","title":{"rendered":"Cyber Security Marketing Strategies that Actually Work!"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">If there was one rule that fitted everything, you\u2019d only have to learn once. That is one of the biggest frustrations within the world of business: everything changes, and what works for one industry just doesn\u2019t work for another. Cyber security marketing strategies are a great example of this.<\/p>\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a21c21871ee9\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #4ab5af;color:#4ab5af\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #4ab5af;color:#4ab5af\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a21c21871ee9\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-marketing-strategies\/#Cyber_security_marketing_strategy\" title=\"Cyber security marketing strategy\">Cyber security marketing strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-marketing-strategies\/#How_does_cyber_marketing_strategy_differ_from_others\" title=\"How does cyber marketing strategy differ from others?\">How does cyber marketing strategy differ from others?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-marketing-strategies\/#How_to_market_cyber_security_services\" title=\"How to market cyber security services?\">How to market cyber security services?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-marketing-strategies\/#Continue_to_adapt_your_cyber_security_marketing_strategy\" title=\"Continue to adapt your cyber security marketing strategy\">Continue to adapt your cyber security marketing strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-marketing-strategies\/#Cyber_security_marketing_and_PR_services\" title=\"Cyber security marketing and PR services\">Cyber security marketing and PR services<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Cyber_security_marketing_strategy\"><\/span>Cyber security marketing strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It\u2019s why, when crafting a <a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/how-a-creative-content-strategy-helped-close-a-15k-sale\/\">marketing strategy<\/a>, you have to take into consideration the industry itself, with its specificities and recent developments. It\u2019s not enough to just use the skills, tools, and tricks that have worked elsewhere. Instead, you need to attenuate the process of creating a marketing strategy for the industry.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Cyber security is a great example of this. The cyber security industry is very different from all other technology industries and that naturally means that the marketing strategy for a cyber security organisation has to be specific to its sector.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This is because tech companies typically structure their marketing strategies around the solution itself. They go into great detail and at great length about the technology they have created because they are proud of it &#8211; and in most cases, rightly so.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"alignleft\"><img decoding=\"async\" width=\"300\" height=\"200\" class=\"wp-image-12604 alignnone\" src=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/02\/internet-screen-security-protection-60504-300x200.jpg\" alt=\"cyber security marketing strategies\" srcset=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/02\/internet-screen-security-protection-60504-200x133.jpg 200w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/02\/internet-screen-security-protection-60504-300x200.jpg 300w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/02\/internet-screen-security-protection-60504-400x267.jpg 400w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/02\/internet-screen-security-protection-60504-600x400.jpg 600w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/02\/internet-screen-security-protection-60504-768x512.jpg 768w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/02\/internet-screen-security-protection-60504-800x533.jpg 800w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/02\/internet-screen-security-protection-60504-1024x683.jpg 1024w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/02\/internet-screen-security-protection-60504-1200x800.jpg 1200w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/02\/internet-screen-security-protection-60504-1536x1024.jpg 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">However, simply having something impressive to share doesn\u2019t mean your customer is going to be impressed.<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"How_does_cyber_marketing_strategy_differ_from_others\"><\/span>How does cyber marketing strategy differ from others?<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The cyber security marketing strategy needs to be more focused on understanding the challenges of your customers. Customers don\u2019t want to have a solution blared at them; they want to know that their vendors understand them.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This can sometimes get complicated when, as is the case for most cybersecurity companies, you have two distinct sets of customers: businesses and customers. This can mean twin tracking your cyber security marketing strategies for B2B and B2C campaigns, which is a real challenge.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">But whoever you\u2019re talking to, cyber security communications needs to be able to explain your technology in a meaningful way, rather than just sound impressive.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">That is why we always recommend the following cyber security marketing strategies:<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"How_to_market_cyber_security_services\"><\/span>How to market cyber security services?<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<h4><strong>Cyber communication should be focused on the end user<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">While there are multiple people involved in the purchasing cycle &#8211; from someone in management, finance, and IT often joining that group &#8211; they will all have one shared goal: to make the end user\u2019s life easier. Yes, they may come at it from different angles, but the whole purpose of technology is to empower the user. If your cyber security marketing strategy focuses on this, you\u2019ll be speaking the same language as your customers.<\/p>\r\n\r\n\r\n\r\n<h4><strong>Cyber security marketing plan should focus on effectiveness <\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In the IT world, technology isn\u2019t regarded well because it sounds clever: the question is, <em>does it do the job? <\/em>Effectiveness and simplicity of use should not be underestimated in your cyber security marketing strategies because these are critical evaluation points in the purchasing cycle.<\/p>\r\n\r\n\r\n\r\n<h4><strong>Don&#8217;t use jargon to market cyber security services<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">After creating your marketing strategy, put it away for 24 hours and then have another look at it. If you were reading this to a friend at the pub, would they understand everything you said? Jargon is the enemy for your cyber security marketing strategies, because your audience will either not understand it (and therefore not purchase), or understand it and not be dazzled by your intelligence.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Of course, that doesn\u2019t mean you don\u2019t use any cyber security terminology &#8211; but there\u2019s a fine line between the two.<\/p>\r\n\r\n\r\n\r\n<h4><strong>Locate the end-user for your cyber services<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Executing your marketing strategy thinking about where your end-user is located is just as critical as the words you use to communicate your cyber service, product or solution. Instead of more typical social media sites such as Twitter and LinkedIn, consider more niche sites such as GitHub and Reddit.<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Continue_to_adapt_your_cyber_security_marketing_strategy\"><\/span><strong>Continue to adapt your cyber security marketing strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Just as any cyber security company has to adapt to stay ahead of the hackers, so does your cyber security marketing strategy needs to stay up to date and evolve. Changes in the marketplace happen so rapidly that your approach needs to continuously pivot as well to ensure you are not left behind.<\/p>\r\n\r\n\r\n\r\n<h3><span class=\"ez-toc-section\" id=\"Cyber_security_marketing_and_PR_services\"><\/span>Cyber security marketing and PR services<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p class=\"wp-block-paragraph\">Cyber security marketing strategies need to be different, but the content needs to be clearly articulated and authentic. We find that the biggest challenge cyber security companies have in communicating their marketing message is that they can&#8217;t escape the professional lingo, which is difficult to digest by their targeted audiences. Here&#8217;s where we step in. We have shaped the digital marketing and PR strategy for cyber security firms such as <a href=\"http:\/\/www.blackdice.io\">BlackDice, <\/a><a href=\"http:\/\/www.ihacklabs.com\">iHackLabs<\/a>, <a href=\"https:\/\/pryvatenow.com\/\">Pryvate<\/a> or <a href=\"https:\/\/www.threatessentials.com\/\">Threat Essentials<\/a>. To find out more about how we can start crafting your cyber security marketing strategies, <a href=\"mailto: caroline@website.clientdemoweb.com\">get in touch<\/a>.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>If there was one rule that fitted everything, you\u2019d only [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-12603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cyber Security Marketing Strategies that Actually Work! - OggaDoon<\/title>\n<meta name=\"description\" content=\"The cyber security industry is very different from all other technology industries and that means that cyber security marketing strategies have to be...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cyber Security Marketing Strategies that Actually Work! 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