{"id":12722,"date":"2020-03-19T11:21:20","date_gmt":"2020-03-19T11:21:20","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=12722"},"modified":"2022-08-10T12:37:08","modified_gmt":"2022-08-10T12:37:08","slug":"health-marketing-mistakes-youre-making","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/health-marketing-mistakes-youre-making\/","title":{"rendered":"Health Marketing Mistakes You&#8217;re Making"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Health marketing mistakes are easy to make &#8211; after all, healthcare marketing can be a tricky beast. When you are helping your consumers make the right choices for them, their physical, and their mental health, you need to be conscious of the messaging you create. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">But the importance of health marketing goes beyond that. <a href=\"https:\/\/www.forthwithlife.co.uk\/\">Health startups and health businesses are usually started from a real passion to help others<\/a>, and so alongside the medical communications, those values need to come through. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Whether you are marketing health and wellness or moving into a role that requires you to market the health and fitness industry, these are the three health marketing mistakes you should absolutely NOT be making.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"846\" height=\"297\" src=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/03\/Doc-1.jpg\" alt=\"health marketing mistakes\" class=\"wp-image-12726\" srcset=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/03\/Doc-1-200x70.jpg 200w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/03\/Doc-1-300x105.jpg 300w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/03\/Doc-1-400x140.jpg 400w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/03\/Doc-1-600x211.jpg 600w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/03\/Doc-1-768x270.jpg 768w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/03\/Doc-1-800x281.jpg 800w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/03\/Doc-1.jpg 846w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>You focus on the jargon, not the person.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">There are few industries that have as much jargon in them as the healthcare industry, and even though they&#8217;ll make sense to you, that doesn&#8217;t mean they will make sense to ANYONE else. By focusing on the medical terminology, it&#8217;s easy for the person to get lost, and that will make your readers feel lost. If they don&#8217;t feel prioritised, why should they purchase from you?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Fix this health marketing mistake<\/em>: Before you complete anything, sleep on it for a day and then read it again. Is there jargon in there? Is it necessary? How easy would it be to replace with normal words?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>You don&#8217;t have any data to back up your statements. <\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Fake news, fake numbers, fake data: it&#8217;s a growing concern the world over, and the last thing you want to do is introduce any concern in your audience that you don&#8217;t actually know what you are talking about &#8211; or worse, that you&#8217;ve been hyping up your claims. Trust is everything in health marketing, and it would be a mistake to lose it. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Fix this health marketing mistake<\/em>: Ensure that anything you say is not only backed up by your own evidence, but if possible, from an external and neutral source.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>You ignore the values of your brand.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We end where we started: with your values. Why did you found or join this health company? Although there will be a financial element in this, most healthcare businesses are looking to make a positive impact in the world. <a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/leading-healthier-happier-lives-with-dr-rupy-aujla\/\">Do you have a personal story that started you on this journey<\/a>? Did something happen to you or someone you loved? Were you inspired by a medical person when young? Drawing out those values will help give your marketing real heart &#8211; and ignoring those values will leave your audience cold. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Fix this health marketing mistake<\/em>: Consider how each of your marketing tactics will make someone feel. Informed? Joyful? Confused? Are those the emotions you want to impact?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Health marketing mistakes are there to be fixed, but if you need to focus on the growth of the business, it&#8217;s easy for them to fall by the wayside. Let us take up the strain and deliver healthcare marketing that gets results. <a href=\"mailto:caroline@website.clientdemoweb.com\">Talk to us now.<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Health marketing mistakes are easy to make &#8211; after all, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-12722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Health Marketing Mistakes You&#039;re Making - OggaDoon<\/title>\n<meta name=\"description\" content=\"Health marketing mistakes are easy to make - healthcare marketing can be a tricky beast. 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