{"id":12800,"date":"2020-03-23T08:51:21","date_gmt":"2020-03-23T08:51:21","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=12800"},"modified":"2022-08-10T12:37:16","modified_gmt":"2022-08-10T12:37:16","slug":"global-press-coverage","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/global-press-coverage\/","title":{"rendered":"Landing global press for entrepreneur: 51 million coverage in 90 days"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Landing global press for entrepreneurs doesn\u2019t have to be impossible. We worked closely with <a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/living-visual-world-splento\/\">Roman Grigoriev, CEO and Founder of Splento<\/a>, and within 3 months landed 11 pieces of coverage with a reach of over 51 million. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Not bad for a new client fresh off the block. Clever PR tricks to get coverage, clean and focused hooks, and expert brand positioning gave us the leverages needed to hit international titles such as <em>Authority Magazine <\/em>and <em>Thrive Global<\/em>, place <a href=\"http:\/\/www.splento.com\">Splento<\/a> personnel on live BBC radio, and hit global podcasts such as the <em>Events Podcast<\/em> and <em>Meeting Minds<\/em>. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"mailto:caroline@website.clientdemoweb.com\">Chat with us about how we did it.<\/a><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"814\" height=\"243\" src=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/03\/Picture1.jpg\" alt=\"landing global press\" class=\"wp-image-12802\" srcset=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/03\/Picture1-200x60.jpg 200w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/03\/Picture1-300x90.jpg 300w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/03\/Picture1-400x119.jpg 400w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/03\/Picture1-600x179.jpg 600w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/03\/Picture1-768x229.jpg 768w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/03\/Picture1-800x239.jpg 800w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2020\/03\/Picture1.jpg 814w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Securing a feature for an entrepreneur in the media isn\u2019t something that can be done immediately. We started with understanding Roman deeply: his story, his journey, and his vision for Splento and himself. We next looked to create a specific niche for his business, with a focus on events, that we could really exploit.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Hooking into our plethora of journalists from around the world, we found opportunities for Roman to share his expertise and delivered:&nbsp;<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\"><li>A high intensity strategic session culminating in a creative strategy that pivoted with learnings<\/li><li>11 pieces of coverage in 3 months: Thrive Global (twice!), Authority Magazine, BBC Radio 4 Moneybox, London TechWatch, Project Hatch, IdeaMensch, Enterprise League, HIWA Mag, The Events Podcast, and more<\/li><li>51m+ global reach<\/li><\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">And we\u2019ve not stopped with introductions to national events for mutual sponsorship opportunities, quote requests coming to us now that Roman\u2019s name has become more well-known, and a growing focus on a secondary market.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"mailto:caroline@website.clientdemoweb.com\">Is it time you saw your name in print? Desperate to gain digital coverage? It\u2019s time to talk to the pros.&nbsp;<\/a><br><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Landing global press for entrepreneurs doesn\u2019t have to be impossible. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-12800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Landing global press for entrepreneur: 51 million coverage in 90 days<\/title>\n<meta name=\"description\" content=\"Landing global press for entrepreneurs doesn\u2019t have to be impossible: for Roman Grigoriev, in 3 months landed a reach of over 51 million.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/global-press-coverage\/\" \/>\n<meta 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