{"id":13758,"date":"2020-07-23T10:57:20","date_gmt":"2020-07-23T10:57:20","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=13758"},"modified":"2020-07-23T10:57:20","modified_gmt":"2020-07-23T10:57:20","slug":"building-a-website-for-seo-success","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/building-a-website-for-seo-success\/","title":{"rendered":"Building a Website for SEO Success"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a2183fca07a8\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #4ab5af;color:#4ab5af\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #4ab5af;color:#4ab5af\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a2183fca07a8\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/building-a-website-for-seo-success\/#What_is_SEO\" title=\"What is SEO?\">What is SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/building-a-website-for-seo-success\/#How_does_web_design_and_content_affect_SEO\" title=\"How does web design and content affect SEO?\">How does web design and content affect SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/building-a-website-for-seo-success\/#How_do_I_start_doing_Search_Engine_Optimisations\" title=\"How do I start doing Search Engine Optimisations?\">How do I start doing Search Engine Optimisations?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/building-a-website-for-seo-success\/#How_do_I_choose_and_use_keywords\" title=\"How do I choose and use keywords?\">How do I choose and use keywords?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/building-a-website-for-seo-success\/#What_is_good_keyword_practice\" title=\"What is good keyword practice?\">What is good keyword practice?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/building-a-website-for-seo-success\/#How_do_people_find_my_website\" title=\"How do people find my website?\">How do people find my website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/building-a-website-for-seo-success\/#How_do_I_do_SEO_keyword_research\" title=\"How do I do SEO keyword research?\">How do I do SEO keyword research?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/building-a-website-for-seo-success\/#How_do_I_put_keywords_into_web_copy\" title=\"How do I put keywords into web copy?\">How do I put keywords into web copy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/building-a-website-for-seo-success\/#How_do_I_know_if_its_working\" title=\"How do I know if it\u2019s working?\">How do I know if it\u2019s working?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/building-a-website-for-seo-success\/#Our_5_Top_Tips_for_SEO\" title=\"Our 5 Top Tips for SEO\">Our 5 Top Tips for SEO<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_SEO\"><\/span>What is SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO or Search Engine Optimisation, is a term that covers all techniques used to increase a website&#8217;s visibility in organic search results. It&#8217;s inclusive of web development techniques such as HTML, web design, content and keywords. Basically, it&#8217;s what makes your website appear higher on search engines like Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keywords tend to be a common and effective method to make your website high ranking. However, it&#8217;s not the be all and end all. There are other, equally important, content marketing techniques used to get you to the top. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At OggaDoon, we look at readability, domain authority, site speed, and reliability. We also bring in reports from Google tools to look at the wider picture and identify areas we can work on. <a href=\"mailto:caroline@website.clientdemoweb.com\">Speak to us today<\/a> to find out how we could help your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_web_design_and_content_affect_SEO\"><\/span>How does web design and content affect SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From a practical perspective, you want a website that not only looks good but also has the key information needed to point users in the right direction. But, to optimise your website for search engines, you need to follow SEO best practice which combines elements of web development with digital marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need to ensure your website\u2019s content and design adheres to the latest policies and synergises with search engine algorithms, as well as the obvious need to prioritise the user experience and customer journey through the website\u2019s layout and formatting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_start_doing_Search_Engine_Optimisations\"><\/span>How do I start doing Search Engine Optimisations?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It all starts with a health-check of your website. At OggaDoon we supply a <a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/seo-marketing\/\">full website audit<\/a>, looking at your blog, web pages, and on-site SEO. From there we are able to provide our clients with an overview of their website and an action plan for us to implement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That action plan includes a content and keyword strategy, something that can be done retroactively and progressively. Going beyond the keywords, looking at your website\u2019s design and HTML can provide optimisation from the back-end of the website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_choose_and_use_keywords\"><\/span>How do I choose and use keywords?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are a number of ways you can choose keywords for your web copy. Either you can undertake keyword research to identify a keyword that you want to rank for, or choose an overarching keyword from the copy on your web pages on your site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing a keyword from the copy can be a great way to employ SEO on your website in the short term, but long term you might want to refresh all your copy, using the Google Keyword Planner from Google Ads, or the Search Console &#8211; which is also accessible through Google Analytics &#8211; to help you choose words that you could or want to rank for.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/oPI-88Uxkio0BOb1TDxTbRwQSCZJfRgtIVl9sKbHFv65aICM5Wux9qVm_bYkpp9gcnwcMuvKWX98-sq6f7K90wZZis7eAKa6N8e7g4BHIad4LI33QlKJ6nt2lA3Z1AAs5H_6Z0by\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The volume of searches, trends, and competition are all major considerations when selecting and forming a short or long-term keyword strategy. It takes dedicated research and commitment to your selections and ongoing strategies to maintain good SEO. There isn\u2019t an instant return on investment, and you may not see change straight away, but longer term keyword strategies are more effective and worth the time investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_good_keyword_practice\"><\/span>What is good keyword practice?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You need to identify a couple of keywords or phrases that really establish who you are. These terms might be more competitive, but with the support of content focussing on more niche keywords &#8211; such as your services or products &#8211; you\u2019ll be able to rank higher for the main keywords, whilst also capturing the more precise keyword searches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_people_find_my_website\"><\/span>How do people find my website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The purpose of the Search Console, a free Google Tool that is integrated into Google Analytics, is to track the search terms used to discover and click through to your website from Google&#8217;s search engine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tracking these will help you see how people are finding you, and how you rank for these terms. It can pull up some interesting insights that you can use to help shape future content and copy &#8211; making your website rank higher and easier to find.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_do_SEO_keyword_research\"><\/span>How do I do SEO keyword research?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As mentioned, a short-term SEO solution would be to choose the most prominent or important keyword in the text and use this as your focus keyword. For this, you must think more generally rather than using product names.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, for a longer-term solution you need to be looking at the Search Console, the volume of search results. and the Keyword Planner to get an understanding of the terms that might be used to find your website (or your competitors&#8217;).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_put_keywords_into_web_copy\"><\/span>How do I put keywords into web copy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to writing website copy you want it to be organic and natural, always using your brand\u2019s tone of voice. Whether the purpose of the web page is to provide insight or to share your story, you must go beyond simply communicating to your audience and instead think about how your audience can find you. By having a keyword or phrase in mind at the beginning of your writing, you\u2019ll find yourself being more focused on what you are writing about and improving the visibility of your piece.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can be a niche and exact as you like &#8211; as long as what you\u2019re writing has a focus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more keywords you have throughout your website as a whole will positively affect your search ranking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is a caveat in that keyword stuffing &#8211; overuse of a keyword or phrase &#8211; is something that will damage your search ranking and is identifiable by Google\u2019s search and <a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/oggadoon-quick-digest-googles-search-engine-updates\/\">content algorithms<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_know_if_its_working\"><\/span>How do I know if it\u2019s working?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s really easy to be misled by metrics that don\u2019t actually paint an accurate picture of how your website is performing. Things like pages per session and time spent on site can be high, but what it doesn\u2019t show you is that users might be coming to your website and struggling to find the information that they need.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need to use a combination of Google Analytics reports &#8211; looking at metrics and data that go beyond the Audience Overview tab &#8211; domain authority, testing, and data from researching your site through an Incognito browser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Improving your domain authority might be something you\u2019ve never heard of before but you need to familiarise yourself with all the elements that contribute to its score, as domain authority dictates how well your website will rank in search engines. Through evaluations of customer journeys and user experience (UX), and a content marketing plan you\u2019ll see your domain authority improve. Domain authority demonstrates the reliability of your website, considering the authors of your content and the value that content brings. It\u2019s also negatively affected by long load times and bounce rates, but it strongly considers your content and means that only \u2018good\u2019 sites appear on the first page of results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Our_5_Top_Tips_for_SEO\"><\/span>Our 5 Top Tips for SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have a good keyword density, but avoid reams and reams of text on information and service pages. <\/li>\n<li>Avoid packing a webpage with tons of information and multiple calls-to-action as this damages UX on the website, contributing to high bounce rates and time spent on the site that doesn\u2019t convert.<\/li>\n<li>Don&#8217;t be too broad or too niche. Your overarching keyword\/s or phrase should not be so niche that you miss out on a large volume of traffic from search engines. Likewise, you want to avoid keywords with heavy competition as this will be harder to rank for.<\/li>\n<li>Take the time to assess the layout and usability of your website. SEO is about more than just keywords, don&#8217;t sell yourself short.<\/li>\n<li>Always use data to help inform your decisions. Take the time to consider your own business goals and the purpose of your website. Assess the customer journey, test copy and constantly look at how your website\u2019s analytics change and improve over time to ensure your website is always working for you.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There are so many elements to search engine optimisation that it can seem overwhelming. But by following this guide, and using our top tips, you\u2019ll see change in the short term and learn good SEO habits for the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Want to speak to us about a health-check on your own website? <\/em><a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/contact\/\"><em>Get in touch today.<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is SEO? SEO or Search Engine Optimisation, is a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[11],"class_list":["post-13758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building a website for SEO sucess | Digital Marketing | OggaDoon<\/title>\n<meta name=\"description\" content=\"How do you go about creating and implementing an SEO strategy? 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