{"id":14093,"date":"2020-12-22T14:21:05","date_gmt":"2020-12-22T14:21:05","guid":{"rendered":"https:\/\/oggadoon.b.wpstage.net\/?p=14093"},"modified":"2020-12-22T14:21:05","modified_gmt":"2020-12-22T14:21:05","slug":"six-weeks-with-oggadoon","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/six-weeks-with-oggadoon\/","title":{"rendered":"Six weeks with OggaDoon &#8211; By Parys Gardener"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Six weeks ago I came to OggaDoon without having much experience of how a Digital Marketing and PR agency worked. I came from a background of events and arts marketing for my family&#8217;s business, art institutions, and my own art and design freelance work. I was looking to refine some of my skills, build on my knowledge and grow my confidence. Here are some highlights of the things I\u2019ve learnt over the past few weeks. <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a21812fc2243\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #4ab5af;color:#4ab5af\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #4ab5af;color:#4ab5af\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a21812fc2243\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/six-weeks-with-oggadoon\/#Social_Media_Consultancy\" title=\"Social Media Consultancy\">Social Media Consultancy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/six-weeks-with-oggadoon\/#Writing_and_Distributing_Press_Releases\" title=\"Writing and Distributing Press Releases \">Writing and Distributing Press Releases <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/six-weeks-with-oggadoon\/#Understanding_Crisis_PR_and_the_importance_of_good_planning\" title=\"Understanding Crisis PR (and the importance of good planning) \">Understanding Crisis PR (and the importance of good planning) <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/six-weeks-with-oggadoon\/#Developing_Social_Media_Content_and_Understanding_Analytics\" title=\"Developing Social Media Content and Understanding Analytics\">Developing Social Media Content and Understanding Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/six-weeks-with-oggadoon\/#In-depth_Research_for_Influencer_Campaigns\" title=\"In-depth Research for Influencer Campaigns \">In-depth Research for Influencer Campaigns <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/six-weeks-with-oggadoon\/#Making_Bespoke_Templates_on_Canva\" title=\"Making Bespoke Templates on Canva \">Making Bespoke Templates on Canva <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/six-weeks-with-oggadoon\/#Confidence_and_Organisation\" title=\"Confidence and Organisation \">Confidence and Organisation <\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_Consultancy\"><\/span><b>Social Media Consultancy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I\u2019ve learnt how to conduct a social media audit and offer suggestions to clients based on the needs of their business<\/span><b>. <\/b><span style=\"font-weight: 400;\">I learnt that this process is more complicated that you might at first think, and involves studying each platform\u2019s analytics to get an understanding what is currently working, and what isn\u2019t.<\/span><b> <\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Writing_and_Distributing_Press_Releases\"><\/span><b>Writing and Distributing Press Releases <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After being guided through the process, I now have a sufficient understanding of how to compose a professional press release, suitable for a range of media outlets and different types of press, for multiple industries<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_Crisis_PR_and_the_importance_of_good_planning\"><\/span><b>Understanding Crisis PR (and the importance of good planning) <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After attending a detailed workshop held by <a href=\"https:\/\/oggadoon.b.wpstage.net\/senior-pr-digital-marketing-executive\/\">Bobby<\/a>, I now have proficient understanding of how to approach handling a situation in need of Crisis PR, what that means and most importantly, what to put in place to manage a Crisis situation within any business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Developing_Social_Media_Content_and_Understanding_Analytics\"><\/span><b>Developing Social Media Content and Understanding Analytics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This included making visual content for platforms such as Instagram and Facebook, something I had more experience coming into the placement, as well as writing blogs and articles for LinkedIn. This is a skill which I will be continuing to work on, over the past six weeks my confidence in professional writing has grown massively thanks to the help from the OggaDoon team.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"In-depth_Research_for_Influencer_Campaigns\"><\/span><b>In-depth Research for Influencer Campaigns <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I built profiles for potential social media influencers to be included in client proposals. This was something completely new to me, and I enjoyed learning how to identify good client-influencer fits.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Making_Bespoke_Templates_on_Canva\"><\/span><b>Making Bespoke Templates on Canva<\/b><b> <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">I\u2019m an illustrator by practice, on my first day I shared some of the graphic design work I had recently created and told Bobby that graphics design is a muscle I haven&#8217;t stretched in a long time and would do keen to do so during my placement. In the past six weeks I\u2019ve built a range of user friendly bespoke templates to be used on Canva for social media, PDFs and more. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Confidence_and_Organisation\"><\/span><b>Confidence and Organisation <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Managing several tasks to completion throughout the day, attending meetings, taking notes  and writing confidently are all skills I knew I wanted to develop. As a person with dyslexia for me, these things haven&#8217;t come naturally. My time at OggaDoon allowed me to practice and strengthen these skills while I was supported by the team. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">My time with OggaDoon has been so valuable, the things I have learnt and the skills I have developed here will stay with me as I continue my career. I want to say a massive thank you to <a href=\"https:\/\/oggadoon.b.wpstage.net\/caroline-macdonald\/\">Caroline<\/a>, Bobby and the whole team who made me feel welcome and created a supportive and nurturing environment. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Six weeks ago I came to OggaDoon without having much experience of how a Digital Marketing and PR agency worked. Here are some highlights of the things I\u2019ve learnt over the past few weeks. <\/p>\n","protected":false},"author":1,"featured_media":14742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-14093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Six weeks with OggaDoon - By Parys Gardener - OggaDoon<\/title>\n<meta name=\"description\" content=\"Six weeks ago I came to OggaDoon without having much experience of how a Digital Marketing and PR agency worked...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/six-weeks-with-oggadoon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Six weeks with OggaDoon - 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