{"id":15194,"date":"2021-02-19T14:49:56","date_gmt":"2021-02-19T14:49:56","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=15194"},"modified":"2021-02-19T14:49:56","modified_gmt":"2021-02-19T14:49:56","slug":"three-ways-to-maintain-your-seo-position","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/three-ways-to-maintain-your-seo-position\/","title":{"rendered":"Three ways to maintain your SEO position"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Search Engine Optimisation (SEO) never stays the same. Just when you think you\u2019ve cracked the code, things can immediately change as search engines are constantly changing their algorithms to provide the best possible experience for their users.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research from Hubspot suggests that <\/span><a href=\"https:\/\/blog.hubspot.com\/insiders\/inbound-marketing-stats\"><span style=\"font-weight: 400;\">75% of users<\/span><\/a><span style=\"font-weight: 400;\"> never scroll past the first page of search results. We all know the importance of being at the top as it can give you a competitive edge over your competitors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are three ways you can maintain your SEO position. <\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a21a391bf95b\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #4ab5af;color:#4ab5af\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #4ab5af;color:#4ab5af\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a21a391bf95b\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/three-ways-to-maintain-your-seo-position\/#Regularly_refresh_your_site\" title=\"Regularly refresh your site\">Regularly refresh your site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/three-ways-to-maintain-your-seo-position\/#Boost_the_site_speed\" title=\"Boost the site speed \">Boost the site speed <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/three-ways-to-maintain-your-seo-position\/#Increase_backlinks_and_external_links\" title=\"Increase backlinks and external links \">Increase backlinks and external links <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/three-ways-to-maintain-your-seo-position\/#Need_help_with_your_websites_SEO\" title=\"Need help with your website&#8217;s SEO? \">Need help with your website&#8217;s SEO? <\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Regularly_refresh_your_site\"><\/span><b>Regularly refresh your site<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Updating your website with keywords that are most searched for helps your company to stay relevant. That article you wrote two years ago may still be largely relevant to users, but a quick tweak here and there could make all the difference. When planning out your content, make sure you think of topics that are evergreen, or content that will remain relevant for a long stretch of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t just refresh your blogs &#8211; use this time to update other areas of your site such as the home page, product\/services pages, about etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that keyword research should be completed before creating content or making any changes to the site. We recommend using tools such as <\/span><a href=\"https:\/\/www.semrush.com\/\"><span style=\"font-weight: 400;\">SEMRush<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\"><span style=\"font-weight: 400;\">Google Keyword Planner<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/answerthepublic.com\/?via=syed\"><span style=\"font-weight: 400;\">AnswerThePublic<\/span><\/a><span style=\"font-weight: 400;\"> to gain insight into what your customers are searching for. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once these have been established, find ways to bring them into your content in a way that feels natural to avoid keyword stuffing. Make sure that your metadata, such as page titles, meta-descriptions and alt-image, is optimised with your keywords to help boost your site\u2019s SEO position. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Boost_the_site_speed\"><\/span><b>Boost the site speed <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Site speed has been a key ranking factor for Google for over 10 years, but it\u2019s also important for users. Slower sites usually lead to higher bounce rates, which can ultimately affect the number of conversions. You\u2019ll also need to consider mobile and tablet users, ensuring your website is optimised for the best possible experience regardless of device. According to Neil Patel, <\/span><a href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\"><span style=\"font-weight: 400;\">73% of mobile users<\/span><\/a><span style=\"font-weight: 400;\"> have found a website that they considered too slow to load. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Software such as <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span style=\"font-weight: 400;\">Google PageSpeed insights<\/span><\/a><span style=\"font-weight: 400;\"> can help you to measure the performance of your pages on all devices and provides actions on what can be improved. Some quick fixes include: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compressing all images on your website &#8211; Images with large dimensions can be a contributing factoring for slowing down your pages. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducing the number of redirect links across the site &#8211; Each redirect can take several seconds for the user to reach the intended destination. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trying a content distribution network &#8211; These networks help to distribute the load of delivering content which can help to improve the site speed. <\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Increase_backlinks_and_external_links\"><\/span><b>Increase backlinks and external links <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Backlinks are links to your website from external sources and these are used by search engines to rank the relevance and reputation of your site. Last year, Ahrefs discovered that <\/span><a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\"><span style=\"font-weight: 400;\">90.63% of content<\/span><\/a><span style=\"font-weight: 400;\"> receives no traffic from Google, and backlinks were a major factor behind this. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can increase your backlinks by guest blogging, so try to find websites that will allow your brand to regularly publish content. With backlinks remember that it\u2019s about quality, not quantity. Look for high authority sites, as these are the ones that will boost your position on search engines. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whilst doing this, make sure you\u2019re also increasing the number of high-quality external links on your pages to boost your website\u2019s domain authority score. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Need_help_with_your_websites_SEO\"><\/span><b>Need help with your website&#8217;s SEO? <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Our team can work with you to help you achieve your goals, no matter how big or small. Whether you\u2019re looking at SEO, digital marketing, app marketing and plenty more, we\u2019ve got you covered. <\/span><a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/contact\/\"><span style=\"font-weight: 400;\">Get in touch with us today.<\/span><\/a><span style=\"font-weight: 400;\"> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimisation (SEO) never stays the same. Just when you think you\u2019ve cracked the code, things could immediately change as search engines are constantly changing their algorithms to provide the best possible experience for their users.  <\/p>\n","protected":false},"author":1,"featured_media":15195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-15194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three ways to maintain your SEO position - OggaDoon<\/title>\n<meta name=\"description\" content=\"Search Engine Optimisation (SEO) never stays the same. 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