{"id":15301,"date":"2021-04-16T14:28:27","date_gmt":"2021-04-16T14:28:27","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=15301"},"modified":"2021-04-16T14:28:27","modified_gmt":"2021-04-16T14:28:27","slug":"aprils-digital-trends-report","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/aprils-digital-trends-report\/","title":{"rendered":"Updates from Google, Twitter and more. Here&#8217;s April&#8217;s Digital Trends report"},"content":{"rendered":"<p>Here&#8217;s April&#8217;s Digital Trends report. Can you believe we&#8217;re more than a quarter of the way through 2021? In this time, there have been some huge developments across the digital marketing landscape and we&#8217;re here to unpack the biggest stories across the past month.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a21e5692c0f3\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #4ab5af;color:#4ab5af\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #4ab5af;color:#4ab5af\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a21e5692c0f3\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/aprils-digital-trends-report\/#In_Aprils_Digital_Trends_report_we_cover\" title=\"In April&#8217;s Digital Trends report we cover:\">In April&#8217;s Digital Trends report we cover:<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/aprils-digital-trends-report\/#Zero-click_search_-_A_new_challenge_for_organic_SEO\" title=\"Zero-click search &#8211; A new challenge for organic SEO?\">Zero-click search &#8211; A new challenge for organic SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/aprils-digital-trends-report\/#Clubhouse_may_come_to_Android\" title=\"Clubhouse may come to Android.\">Clubhouse may come to Android.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/aprils-digital-trends-report\/#Twitter_to_integrate_the_eCommerce_experience\" title=\"Twitter to integrate the eCommerce experience.\">Twitter to integrate the eCommerce experience.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/aprils-digital-trends-report\/#TikTok_to_roll_out_personalised_ads\" title=\"TikTok to roll out personalised ads.\">TikTok to roll out personalised ads.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/aprils-digital-trends-report\/#New_Google_updates_are_coming_in_May\" title=\"New Google updates are coming in May.\">New Google updates are coming in May.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"In_Aprils_Digital_Trends_report_we_cover\"><\/span><strong>In April&#8217;s Digital Trends report we cover:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Zero-click_search_-_A_new_challenge_for_organic_SEO\"><\/span>Zero-click search &#8211; A new challenge for organic SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A <a href=\"https:\/\/sparktoro.com\/blog\/in-2020-two-thirds-of-google-searches-ended-without-a-click\/\">recent study<\/a> developed by SparkToro suggests that zero-click searches are increasing annually. In 2019, 50.33% of searches resulted in zero-clicks, while in 2020, this percentage rose to 64.82%.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Clubhouse_may_come_to_Android\"><\/span>Clubhouse may come to Android.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The race is on, as competitors are drawing in on Clubhouse\u2019s market. In March, Twitter announced that their <a href=\"https:\/\/techcrunch.com\/2021\/03\/02\/twitter-spaces-arrives-on-android-ahead-of-clubhouse\/\">Spaces feature<\/a> would be made available on Android devices allowing relevant users to join and talk inside live audio rooms.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Twitter_to_integrate_the_eCommerce_experience\"><\/span>Twitter to integrate the <a href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-looks-to-get-in-on-the-ecommerce-boom-with-new-shopping-experiments\/595988\/\">eCommerce experience<\/a>.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After Facebook, Instagram, TikTok, Snapchat and others have introduced their eCommerce features, it is now time for Twitter to <a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/top-10-social-media-trends-of-2021-digital-trends-report\/\">follow through<\/a>. Just recently, during their Analyst Day Presentation, Twitter presented several new commerce features currently in development.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"TikTok_to_roll_out_personalised_ads\"><\/span>TikTok to roll out personalised ads.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gen-Z\u2019s favourite <a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/the-future-of-social-media\/\">social medi<\/a>a platform is about to start rolling out personalised ads. Users are now receiving notifications, saying new ads will be \u201cbased on what you do on TikTok.\u201d<\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_Google_updates_are_coming_in_May\"><\/span>New Google updates are coming in May.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, Google is constantly changing, and there\u2019s a silent agreement that each time there\u2019s a new algorithm update, it will come as a surprise. But we can help you understand this one. In May, Google will apply new updates to core web vitals, including page experience signals.<\/p>\n<p>Do you want to know what these trends mean to your business and how you can utilise them to your advantage? Subscribe below to download the report for free, or <a href=\"mailto: elena@website.clientdemoweb.com\">get in touch<\/a> to learn more.<\/p>\n<p>&nbsp;<\/p>\nThis form does not exist\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s April&#8217;s Digital Trends report. Can you believe we&#8217;re more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,27,166,8],"tags":[89,11,30],"class_list":["post-15301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-trends","category-featured","category-news","tag-digital-trends","tag-seo","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Updates from Google, Twitter and more. Here&#039;s April&#039;s Digital Trends report - OggaDoon<\/title>\n<meta name=\"description\" content=\"Here&#039;s what&#039;s trending now on Google, Twitter, Clubhouse, TikTok and more. Be prepared for change with April&#039;s digital trends report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/aprils-digital-trends-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Updates from Google, Twitter and more. Here&#039;s April&#039;s Digital Trends report - OggaDoon\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s what&#039;s trending now on Google, Twitter, Clubhouse, TikTok and more. 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