{"id":15368,"date":"2021-06-03T16:51:34","date_gmt":"2021-06-03T16:51:34","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=15368"},"modified":"2021-06-03T16:51:34","modified_gmt":"2021-06-03T16:51:34","slug":"3-organic-social-media-challenges-and-opportunities-in-2021","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/3-organic-social-media-challenges-and-opportunities-in-2021\/","title":{"rendered":"Top 3 challenges and opportunities of organic social media in 2021"},"content":{"rendered":"

Half of the world\u2019s population are using social media in 2021. That\u2019s great, right? Well, there\u2019s no easy answer to this question. Before jumping to a \u2018yes\u2019 or \u2018no\u2019 answer, we have to consider how this number affects your social media activity. <\/span>We want to know how organic social media is performing for business accounts, and what are the challenges and opportunities of organic social media marketing for start-ups.<\/span><\/p>\n

What are the top 3 challenges of organic social media marketing in 2021?<\/b><\/h3>\n

1. <\/b>Too many people are using social media<\/b><\/h4>\n

And that\u2019s a bad thing, why?<\/span><\/p>\n

More social media accounts means there is more content shared monthly\/weekly\/daily\/hourly. This means that whenever organic social media posts are published, they are competing against a greater pool of posts for social media users\u2019 attention. This impacts on reach and impressions, but also on engagement and lead opportunities. For startups, the challenge is even harder than for established businesses, because they have to build their audience from scratch.<\/span><\/p>\n

2. <\/b>New policies and regulations<\/b><\/h4>\n

New policies and regulations, such as the tone of voice or what is considered <\/span>proper social media conduct<\/span><\/a> can be interpretable. This can limit creativity when it comes to creating hype designs and captions, using language that is familiar and relatable to a specific category of social media users, that the company targets. The challenge here is that when posts lack a personal touch, they won\u2019t generate the intended impact on the targeted audience. Startups with a specific audience risk not relating to their targeted audience.<\/span><\/p>\n

3. <\/b>Constantly changing algorithms<\/b><\/h4>\n

When social media channels record impressive growth, their algorithms change. Currently, Facebook, Instagram, and more recently LinkedIn, disfavor organic content, especially for business accounts, reducing the reach and impressions for posts belonging to such accounts. Their purpose is to push companies towards paid content. This can appear discouraging for startups, adding up to their efforts to build their followers, and then to show their messages to as many people as possible, organically.<\/span><\/p>\n

So, is organic <\/span>social media still working<\/span><\/a> for business accounts? Can business accounts achieve organic social media growth?<\/span><\/p>\n

While the above challenges picture a tough environment for businesses to compete for users\u2019 attention on social media, let\u2019s not forget that this is an ever-evolving place to communicate to your audience. Especially for a start-up business, it\u2019s key to capitalise on the opportunities presented below. <\/span><\/p>\n

What are the top 3 opportunities for organic social media marketing in 2021?<\/b><\/h3>\n

1. Capitalising on s<\/b>ocial media groups <\/b><\/h4>\n

Social media groups create more engagement, because they\u2019re more authentic, allowing creators to connect with their target audience. However, this is not a place for promoting company updates and products, as they will be considered spammy, it\u2019s more of a place to create a community.<\/span><\/p>\n

For startups, groups represent an excellent way to get people together who share similar values, causes, or interests. It allows admins and members to share photos, content and stories that can serve as insights into your audience\u2019s needs and untapped wants.<\/span><\/p>\n

2. <\/b>Exploring the ‘not-so-widely-used’ social media features, like stories and Reels<\/b><\/h4>\n

While social media algorithms for posts are changing, new features come to help those doing organic social media. LinkedIn stories represent an amazing feature that companies can utilise organically to grow their website traffic, or to direct users to a conversion page, by adding a link to the story. <\/span>Instagram\u2019s Reels<\/span><\/a> offer the opportunity to get more impressions than with regular posts, and keep users engaged with entertaining, fun content. <\/span><\/p>\n

Features like these, and others to come, offer start ups the opportunity to target users through a vivid, modern and entertaining approach.<\/span><\/p>\n

3. <\/b>Finding opportunities in less used social media channels<\/b><\/h4>\n

Are you using Quora, Reddit or Pinterest for your business? You should, because they generate organic traffic even months or years after publishing a post on these platforms. High quality entries with answers to specific questions that your audience might be interested in, let users know that you\u2019re an experienced and authoritative source for what they\u2019re looking for.<\/span><\/p>\n

That being said, organic social media is all about keeping up with <\/span>trends and changes across social media platforms<\/span><\/a>, and even driving the change. One way to do that is by utilising the force of social media communities, advocating new social media trends and behaviours for them to follow.<\/span><\/p>\n

Interested in learning more about this?<\/span><\/p>\n

Contact us<\/span><\/a> today and we\u2019ll tell you how to do it. Or subscribe to our Digital Trends report to stay up to date with industry developments.<\/span><\/p>\n

This form does not exist<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Half of the world\u2019s population are using social media in […]<\/p>\n","protected":false},"author":1,"featured_media":15369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[177,169,178],"class_list":["post-15368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-organic-social-media","tag-social-media-marketing","tag-social-media-trends"],"yoast_head":"\nTop Top 3 challenges and opportunities of organic social media in 2021 - OggaDoon<\/title>\n<meta name=\"description\" content=\"Is organic social media marketing still working? 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