{"id":15472,"date":"2021-07-05T15:50:24","date_gmt":"2021-07-05T15:50:24","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=15472"},"modified":"2021-07-05T15:50:24","modified_gmt":"2021-07-05T15:50:24","slug":"the-perfect-storm-for-gamification-covid-19","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/the-perfect-storm-for-gamification-covid-19\/","title":{"rendered":"The Perfect Storm for Gamification -Covid-19"},"content":{"rendered":"<p id=\"5edc\" class=\"gk gl gm gn b go hf gp gq gr hg gs gt gu hh gv gw gx hi gy gz ha hj hb hc he dh dy\" data-selectable-paragraph=\"\">The Covid-19 pandemic pushed many businesses to move online overnight and work out solutions to engage with customers and internal teams. The Covid-19 pandemic also drove demand for mobile gaming apps and solutions through the roof.<\/p>\n<p id=\"67cb\" class=\"gk gl gm gn b go hf gp gq gr hg gs gt gu hh gv gw gx hi gy gz ha hj hb hc he dh dy\" data-selectable-paragraph=\"\">This is not anticipated to slow down any time soon, acco<span id=\"rmm\">r<\/span>ding to a study carried out by <a class=\"bv hk\" href=\"https:\/\/newzoo.com\/key-numbers\/?utm_campaign=Newzoo%20General%20Awareness&amp;utm_source=ppc&amp;utm_content=key%20number%20page&amp;utm_term=video%20game%20market&amp;utm_campaign=General+Awareness+2021&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=3787860576&amp;hsa_cam=13523760624&amp;hsa_grp=121464585737&amp;hsa_ad=527822328175&amp;hsa_src=g&amp;hsa_tgt=kwd-300024986843&amp;hsa_kw=video%20game%20market&amp;hsa_mt=b&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQjw24qHBhCnARIsAPbdtlK-5dkk0BRPjSDWqRAE9oixTpv5oKTX__HmgWY64UGRVIkrvVGnBkgaAiRrEALw_wcB\" rel=\"noopener nofollow\">Newzoo<\/a>, gamification is predicted to reach 180 billion Euros during 2021, with a 100% growth. The pandemic may well have created the perfect storm for gamification especially as it created an opportunity to drive engagement whilst face to face interaction has been limited.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a2114876a887\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #4ab5af;color:#4ab5af\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #4ab5af;color:#4ab5af\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a2114876a887\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/the-perfect-storm-for-gamification-covid-19\/#The_Ultimate_Definition_of_Gamification\" title=\"The Ultimate Definition of Gamification\">The Ultimate Definition of Gamification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/the-perfect-storm-for-gamification-covid-19\/#Large_Enterprise_Gamification\" title=\"Large Enterprise Gamification\">Large Enterprise Gamification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/the-perfect-storm-for-gamification-covid-19\/#Smaller_Businesses_Going_Social\" title=\"Smaller Businesses Going Social\">Smaller Businesses Going Social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/the-perfect-storm-for-gamification-covid-19\/#Examples_of_Gamification_in_Marketing\" title=\"Examples of Gamification in Marketing\">Examples of Gamification in Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/the-perfect-storm-for-gamification-covid-19\/#1Sustainability\" title=\"1.Sustainability\">1.Sustainability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/the-perfect-storm-for-gamification-covid-19\/#2_Brand_Building\" title=\"2. Brand Building\">2. Brand Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/the-perfect-storm-for-gamification-covid-19\/#4_Gamification_of_Coffee\" title=\"4. Gamification of Coffee\">4. Gamification of Coffee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/the-perfect-storm-for-gamification-covid-19\/#5_Gamification_in_Fashion\" title=\"5. Gamification in Fashion\">5. Gamification in Fashion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"460d\" class=\"hl hm gm ba hn ho hp gp hq hr hs gs ht hu hv hw hx hy hz ia ib ic id ie if ig dy\"><span class=\"ez-toc-section\" id=\"The_Ultimate_Definition_of_Gamification\"><\/span>The Ultimate Definition of Gamification<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"02e0\" class=\"gk gl gm gn b go ih gp gq gr ii gs gt gu ij gv gw gx ik gy gz ha il hb hc he dh dy\" data-selectable-paragraph=\"\">So the definition of gamification is \u201cthe application of gaming mechanics to non-gaming environments\u201d, and we often add the qualification: \u201cto make difficult tasks more palatable\u201d <a class=\"bv hk\" href=\"https:\/\/www.growthengineering.co.uk\/definition-of-gamification\/\" rel=\"noopener nofollow\">Growth Engineering.<\/a><\/p>\n<p id=\"ed5c\" class=\"gk gl gm gn b go hf gp gq gr hg gs gt gu hh gv gw gx hi gy gz ha hj hb hc he dh dy\" data-selectable-paragraph=\"\">Gaming mechanics can include points systems, badges, levels and rewards that motivate your target audience to jump and get on with a simple task, making them more fun. Many gamification initiatives reward the user for completing a desired task.<\/p>\n<p id=\"8a81\" class=\"gk gl gm gn b go hf gp gq gr hg gs gt gu hh gv gw gx hi gy gz ha hj hb hc he dh dy\" data-selectable-paragraph=\"\">It doesn\u2019t have to be purely digital, think coffee shop loyalty card points, to a reward chart on a classroom wall; as the concept goes digital it can move over to a digital leader board, on mobile apps, websites or the full-on creation of virtual or augmented reality environments. All vehicles aimed at encouraging the gamer to get more points, advance to an end game and strive for further improvements.<\/p>\n<p id=\"9116\" class=\"gk gl gm gn b go hf gp gq gr hg gs gt gu hh gv gw gx hi gy gz ha hj hb hc he dh dy\" data-selectable-paragraph=\"\">The process of gamification feeds our innate desire for status, competition and achievement whilst at the same time creates a sense of being part of something bigger, perhaps part of a wider social community. This is a great vehicle to create brand awareness, increase sales or drive behavioural change with both internal and external stakeholders.<\/p>\n<h2 id=\"03b2\" class=\"hl hm gm ba hn ho hp gp hq hr hs gs ht hu hv hw hx hy hz ia ib ic id ie if ig dy\"><span class=\"ez-toc-section\" id=\"Large_Enterprise_Gamification\"><\/span>Large Enterprise Gamification<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"0ec8\" class=\"gk gl gm gn b go ih gp gq gr ii gs gt gu ij gv gw gx ik gy gz ha il hb hc he dh dy\" data-selectable-paragraph=\"\">There is already a whole host of companies reaping the benefits that gamification brings not just in marketing but also across different functions. A <a class=\"bv hk\" href=\"https:\/\/www.gartner.com\/en\/documents\/2226015\/gamification-2020-what-is-the-future-of-gamification-\" rel=\"noopener nofollow\">Gartner report<\/a> shows that gamification has now been adopted by more than 70% of businesses belonging to the <a class=\"bv hk\" href=\"https:\/\/www.forbes.com\/global2000\/list\/3\/\" rel=\"noopener nofollow\">Global 2000 list of companies.<\/a><\/p>\n<p id=\"7918\" class=\"gk gl gm gn b go hf gp gq gr hg gs gt gu hh gv gw gx hi gy gz ha hj hb hc he dh dy\" data-selectable-paragraph=\"\">This trend will continue to grow as more organisations gamify their business operations either through the creation of mobile applications or connected via a learning management system (LMS) or an e-learning platform. Companies such as Oracle, Hewlett Packard. IBM and Google will help drive this trend, communicating with both internal and external stakeholders, encouraging them to achieve tasks and milestones. Gamification can be used to build communities, create entertainment and more of a team environment.<\/p>\n<h2 id=\"705b\" class=\"hl hm gm ba hn ho hp gp hq hr hs gs ht hu hv hw hx hy hz ia ib ic id ie if ig dy\"><span class=\"ez-toc-section\" id=\"Smaller_Businesses_Going_Social\"><\/span>Smaller Businesses Going Social<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"9b7d\" class=\"gk gl gm gn b go ih gp gq gr ii gs gt gu ij gv gw gx ik gy gz ha il hb hc he dh dy\" data-selectable-paragraph=\"\">Smaller businesses also have the opportunity to gamify recruitment or marketing outreach to create competitive advantage by ramping up gamification strategies using social media.<\/p>\n<p id=\"629c\" class=\"gk gl gm gn b go hf gp gq gr hg gs gt gu hh gv gw gx hi gy gz ha hj hb hc he dh dy\" data-selectable-paragraph=\"\">Gamification that could be easy to implement for smaller businesses include live polls, video games, rewarding users for liking or commenting on content, creating a user generated content competition or by creating trivia questions on social media.<\/p>\n<h2 id=\"fecf\" class=\"hl hm gm ba hn ho hp gp hq hr hs gs ht hu hv hw hx hy hz ia ib ic id ie if ig dy\"><span class=\"ez-toc-section\" id=\"Examples_of_Gamification_in_Marketing\"><\/span><a class=\"bv hk\" href=\"https:\/\/www.growthengineering.co.uk\/definition-of-gamification\/\" rel=\"noopener nofollow\">Examples of Gamification<\/a> in Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"bb7f\" class=\"gk gl gm gn b go ih gp gq gr ii gs gt gu ij gv gw gx ik gy gz ha il hb hc he dh dy\" data-selectable-paragraph=\"\">Furthermore, here are some case studies to give you further food for thought on how gamification can be applied to marketing at different points in the customer journey.<\/p>\n<h2 id=\"a4f7\" class=\"gk gl gm gn b go hf gp gq gr hg gs gt gu hh gv gw gx hi gy gz ha hj hb hc he dh dy\"><span class=\"ez-toc-section\" id=\"1Sustainability\"><\/span><strong class=\"gn cu\">1.Sustainability<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"a9b1\" class=\"gk gl gm gn b go hf gp gq gr hg gs gt gu hh gv gw gx hi gy gz ha hj hb hc he dh dy\" data-selectable-paragraph=\"\">MGM, Sony and McDonalds have all signed up to the WeSpire platform which gives employee users points for completing sustainable actions such as using more environmentally friendly products or recycling. Points are shared on a leaderboard and achievements can be posted on Facebook increasing the reach of social impact across employee social networks to inspire others. <a class=\"bv hk\" href=\"https:\/\/www.wespire.com\/\" rel=\"noopener nofollow\">WeSpire.<\/a><\/p>\n<figure class=\"in io ip iq ir is ew ex paragraph-image\">\n<div class=\"ew ex im\">\n<div class=\"iy s ao iz\">\n<div class=\"ja jb s\">\n<p><img decoding=\"async\" class=\"lp ok fg eo el iu w c\" role=\"presentation\" src=\"https:\/\/miro.medium.com\/max\/320\/0*GggBPG4BhhYKZjM8.png\" sizes=\"320px\" srcset=\"https:\/\/miro.medium.com\/max\/276\/0*GggBPG4BhhYKZjM8.png 276w, https:\/\/miro.medium.com\/max\/320\/0*GggBPG4BhhYKZjM8.png 320w\" alt=\"\" width=\"320\" height=\"182\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_Brand_Building\"><\/span>2. Brand Building<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"6aae\" class=\"gk gl gm gn b go ih gp gq gr ii gs gt gu ij gv gw gx ik gy gz ha il hb hc he dh dy\" data-selectable-paragraph=\"\">Eye-spy pretzel by M&amp;M\u2019s utilised gamification as part of its Pretzel marketing campaign, a simple gaming using \u2018Eye Spy\u2019. Facebook users had to search for a small pretzel shape within a larger M&amp;M frame.<\/p>\n<p id=\"dac1\" class=\"gk gl gm gn b go hf gp gq gr hg gs gt gu hh gv gw gx hi gy gz ha hj hb hc he dh dy\" data-selectable-paragraph=\"\">This easy to design, low cost game quickly went viral and brought great brand awareness for the company and generated great results in terms of engagement, shares and increased sales.<\/p>\n<p id=\"f76d\" class=\"gk gl gm gn b go hf gp gq gr hg gs gt gu hh gv gw gx hi gy gz ha hj hb hc he dh dy\" data-selectable-paragraph=\"\">Result: Over 26,000 likes, 6200 shares and 11,000 comments. Simple game, great results.<\/p>\n<p>3. Virtual Events and Hybrid Events<\/p>\n<p id=\"58d2\" class=\"gk gl gm gn b go ih gp gq gr ii gs gt gu ij gv gw gx ik gy gz ha il hb hc he dh dy\" data-selectable-paragraph=\"\">In the absence of live networking at events, it is possible to gamify virtual or hybrid events by introducing aspects of interaction or gamification. This can be done by adding live polls, adding interactive prize draw elements. This event gained record amounts of sponsorship, sales leads and engaged clients and press globally.<\/p>\n<figure class=\"in io ip iq ir is ew ex paragraph-image\">\n<div class=\"ew ex jv\">\n<div class=\"iy s ao iz\">\n<div class=\"jw jb s\">\n<p><img decoding=\"async\" class=\"lp ok fg eo el iu w c\" role=\"presentation\" src=\"https:\/\/miro.medium.com\/max\/601\/0*vC0ZFf5iQhiF6EOj.jpg\" sizes=\"601px\" srcset=\"https:\/\/miro.medium.com\/max\/276\/0*vC0ZFf5iQhiF6EOj.jpg 276w, https:\/\/miro.medium.com\/max\/552\/0*vC0ZFf5iQhiF6EOj.jpg 552w, https:\/\/miro.medium.com\/max\/601\/0*vC0ZFf5iQhiF6EOj.jpg 601w\" alt=\"\" width=\"601\" height=\"289\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<h2><span class=\"ez-toc-section\" id=\"4_Gamification_of_Coffee\"><\/span>4. Gamification of Coffee<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"0657\" class=\"gk gl gm gn b go ih gp gq gr ii gs gt gu ij gv gw gx ik gy gz ha il hb hc he dh dy\" data-selectable-paragraph=\"\">Moving from the crumpled coffee reward card Starbucks set up its very successful gamified reward and loyalty program where points mean prizes and they also get to send customers special promotions too. As of October 2020, the Starbucks Rewards program has over 19.3 million members and generates nearly 50% of its revenue.<\/p>\n<figure class=\"in io ip iq ir is ew ex paragraph-image\">\n<div class=\"ew ex jx\">\n<div class=\"iy s ao iz\">\n<div class=\"jy jb s\">\n<div class=\"dw it fg eo el iu w iv iw ix\"><\/div>\n<p><img decoding=\"async\" class=\"lp ok fg eo el iu w c\" role=\"presentation\" src=\"https:\/\/miro.medium.com\/max\/297\/0*yxAv4rHCyv_0ibbD.jpg\" sizes=\"297px\" srcset=\"https:\/\/miro.medium.com\/max\/276\/0*yxAv4rHCyv_0ibbD.jpg 276w, https:\/\/miro.medium.com\/max\/297\/0*yxAv4rHCyv_0ibbD.jpg 297w\" alt=\"\" width=\"297\" height=\"204\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/figure>\n<h2><span class=\"ez-toc-section\" id=\"5_Gamification_in_Fashion\"><\/span>5. Gamification in Fashion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"cbb3\" class=\"gk gl gm gn b go ih gp gq gr ii gs gt gu ij gv gw gx ik gy gz ha il hb hc he dh dy\" data-selectable-paragraph=\"\">Masai, an international clothing company based on clothing fit, preferred shapes, styles and patterns. This personality test now enables them to deliver tailored clothing ranges to its customers in over 100 countries.<\/p>\n<p id=\"0d53\" class=\"gk gl gm gn b go hf gp gq gr hg gs gt gu hh gv gw gx hi gy gz ha hj hb hc he dh dy\" data-selectable-paragraph=\"\">These are just a few ways gamification has been applied to grow businesses and enhance engagement with both internal and external target audiences. If you would like to find out how <a class=\"bv hk\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/\" rel=\"noopener nofollow\">Oggadoon can help your business then please get in touch<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Covid-19 pandemic pushed many businesses to move online overnight [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[180,13,181],"class_list":["post-15472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-accelerating-trends","tag-digital-marketing","tag-gamification"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Perfect Storm for Gamification -Covid-19 - OggaDoon<\/title>\n<meta name=\"description\" content=\"The Covid-19 pandemic, pushed many businesses to move online overnight and work out solutions to engage with customers and internal teams. 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