{"id":15527,"date":"2021-07-13T11:29:53","date_gmt":"2021-07-13T11:29:53","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=15527"},"modified":"2022-09-26T13:50:04","modified_gmt":"2022-09-26T13:50:04","slug":"what-to-track-in-a-pr-audit","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/what-to-track-in-a-pr-audit\/","title":{"rendered":"What to track in a PR Audit?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a212cfa54826\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #4ab5af;color:#4ab5af\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #4ab5af;color:#4ab5af\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a212cfa54826\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/what-to-track-in-a-pr-audit\/#What_to_track_in_a_PR_Audit\" title=\"What to track in a PR Audit?\">What to track in a PR Audit?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/what-to-track-in-a-pr-audit\/#What_PR_metrics_do_you_analyse_and_why\" title=\"What PR metrics do you analyse and why?\">What PR metrics do you analyse and why?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/what-to-track-in-a-pr-audit\/#Coverage_Tracking_reach_and_domain_authority\" title=\"Coverage Tracking, reach and domain authority \">Coverage Tracking, reach and domain authority <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/what-to-track-in-a-pr-audit\/#Types_of_publications_and_coverage\" title=\"Types of publications and coverage\">Types of publications and coverage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/what-to-track-in-a-pr-audit\/#Seasonality_-_The_right_place_at_the_right_time\" title=\"Seasonality \u2013 The right place at the right time\">Seasonality \u2013 The right place at the right time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/what-to-track-in-a-pr-audit\/#Competitive_PR_analysis_and_what_is_it\" title=\"Competitive PR analysis and what is it?\">Competitive PR analysis and what is it?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_to_track_in_a_PR_Audit\"><\/span><b>What to track in a PR Audit?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you are just embarking on your business journey, or you have found that your business landscape has changed, \u2018ahem! Covid pandemic\u2019, it is always good practice to raise your head above the parapet and reaffirm your business priorities around retention and acquisition. Marketing activities must all be aligned, \u2018everyone focused\u2019, steering the ship together in the right direction. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key questions to ask at this stage are what have you achieved in the past? Where are you now? Where do you want to be? What is success? Metrics can be set for different functions and operational parts of a business, but how is it done in PR? What PR value is it bringing to the business? <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_PR_metrics_do_you_analyse_and_why\"><\/span><b>What PR metrics do you analyse and why?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Coverage_Tracking_reach_and_domain_authority\"><\/span><b>Coverage Tracking, reach and domain authority <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you have already been generating PR you can start by looking at the number of \u2018copy based\u2019 press hits that you have and apply metrics such as readership, reach and domain authority. A very important part of this is to include video and audio coverage, live or on demand from events or social (Don\u2019t forget the user generated stuff). This can be split further by local, national and even global coverage depending on where your target markets are physically or digitally located. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Types_of_publications_and_coverage\"><\/span><b>Types of publications and coverage<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The great thing about any coverage is that it is somebody else is saying something about your business. It is more credible than a corporate headed press release or brochure. This can be segmented into business, syndicated, specialist, consumer, nationals, trade, industry newsletters, association blogs. And remember, the big publications, the journalists also follow smaller publications to find news hooks. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Seasonality_-_The_right_place_at_the_right_time\"><\/span><b>Seasonality \u2013 The right place at the right time<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Over time you may notice seasonal patterns, where journalists want to write about different topics relating to your business around tradeshows, industry announcements, national world days, back to school. You can start to think about journalists\u2019 planning cycles? When do they need the information? This intelligence can help define your PR plan, timely campaigns and press outreach by helping you share your news hooks and information with the right person at the right time. It also gives you data to set a strategic, planned approach to the seasonal news calendar as well as know a good starting point to reach out to the right people for reactive, topical news.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Competitive_PR_analysis_and_what_is_it\"><\/span><b>Competitive PR analysis and what is it?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A competitive PR analysis is where you take your audit to the next level by accessing the strengths, weaknesses and strategies of your competitors\u2019 PR activities against your own metrics. You will see areas where you may need to up your promotional game (their strengths) or push for opportunities in sectors where your competitor is absent. This then maps out areas where you may need to redefine your messaging or build better relationships with the press, event organisers or association partnerships in order to gain a competitive advantage, offering more intelligence to the plan. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, once you know where you are and where you want to be, it is possible to set the plan into action, continue monitoring and share the ROI\/value PR is bringing towards the business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you would like help in doing a PR audit or a competitor analysis for your business then please get in touch <\/span><a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/about-us\/\"><span style=\"font-weight: 400;\">with OggaDoon<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p>You may also be interested in \u2018<a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/how-to-write-the-perfect-press-release\/\" target=\"_blank\" rel=\"noopener\">The Ultimate Formula for Writing the Perfect Press Release<\/a>\u2019 which includes a handy press release template.<\/p>\n<p style=\"text-align: center;\">Do you need help to get started with PR?<\/p>\n<p style=\"text-align: center;\"><strong>Get in touch<\/strong><\/p>\n<div id=\"quform-f91b2e\" class=\"quform quform-1 quform-support-page-caching\"><form id=\"quform-form-f91b2e\" class=\"quform-form quform-form-1\" action=\"\/oggadoon\/wp-json\/wp\/v2\/posts\/15527#quform-f91b2e\" method=\"post\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" 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Whether you are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-15527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What to track in a PR Audit? - OggaDoon<\/title>\n<meta name=\"description\" content=\"Where are you now? Where do you want to be? What is success? 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