{"id":15596,"date":"2021-09-14T10:09:13","date_gmt":"2021-09-14T10:09:13","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=15596"},"modified":"2021-09-14T10:09:13","modified_gmt":"2021-09-14T10:09:13","slug":"google-core-web-vitals-and-site-speed-ranking","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/google-core-web-vitals-and-site-speed-ranking\/","title":{"rendered":"Google core web vitals and site speed – are they affecting websites\u2019 ranking?"},"content":{"rendered":"

Since Google rolled out its core web vitals update in June 2021, you\u2019ve probably seen some changes in how your website is ranking on Google. In fact, many websites have experienced this. While numerous reputable websites that had previously had top rankings for their targeted keywords saw a decrease in ranking, smaller websites experienced an increase in how Google ranked them in <\/span>June and July 2021<\/span><\/a>.<\/span><\/p>\n

What algorithms are affecting websites\u2019 ranking?<\/b><\/h2>\n

This led to the question: Are Google\u2019s core web vitals influencing websites\u2019 speed, and hence, affecting their ranking? John Mueller (Senior Webmaster Trends Analyst at Google) \u201cassumes\u201d the Google core web vitals and the website speed are not related. He explains that while page speed updates affect a certain aspect of ranking, the core web vitals affect another one. In other words, one change resulting from either speed or core web vitals update won\u2019t affect the other one. <\/span><\/p>\n

However, both speed and core web vitals affect page rankings, but in different ways. Both of them are meant to improve page experience, therefore they both play a separate role in how algorithms perceive them to provide a qualitative user experience.<\/span><\/p>\n

Google core web vitals are meant to improve users\u2019 experience on the page, by offering the information that users are searching for (based on their search queries) at the top of the article. As Neil Patel, founder of Ubersuggest said, \u201cGoogle doesn\u2019t like fluff\u201d, so it will penalise websites that do not adhere to this new rule of thumb in how it is ranking them in its search engine result pages (SERP).<\/span><\/p>\n

What does this mean for your website<\/b><\/h3>\n

After listening to Google\u2019s John Muller discussing how different updates affect Google\u2019s ranking, one thing is sure: if Google doesn\u2019t know it, it means they\u2019re either not ready to disclose this information, or they really don\u2019t know the full story of how the algorithms are evolving and ranking websites. <\/span><\/p>\n

This shouldn\u2019t mean that businesses like yours are left in the dark. Here\u2019s what we know:<\/span><\/p>\n

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  1. Both site speed and Google core web vitals (the metrics that score users\u2019 experience when loading a page and user interaction) are affecting websites\u2019 ranking in search engine results pages.<\/span><\/li>\n
  2. A page that loads quickly and contains the main information that the user is looking for at the top of the page, instead of in the middle or towards the end of the page, will be considered to provide a better page experience than others that don\u2019t follow the same model for structuring their content; therefore, it will rank higher in SERP.<\/span><\/li>\n
  3. Regardless of the page experience ranking system, <\/span>Google also ranks websites depending on their SEO<\/span><\/a>. However, websites still need to go through a web speed optimisation process to increase loading speed. Here is where the three main Google core web vitals (largest contentful paint, first input delay, cumulative layout shift) need to be optimised.<\/span><\/li>\n<\/ol>\n

    For entrepreneurs who are still building their companies\u2019 websites, this is good news, because they can start from scratch, applying these insights, and gradually start ranking, bringing their new websites in front of potential customers.<\/span><\/p>\n

    How to improve Google Core Web Vitals?<\/b><\/h3>\n

    There are tools that can be used to inform developers how to fix the GCW, such as:<\/span><\/p>\n