{"id":15861,"date":"2021-11-24T10:26:45","date_gmt":"2021-11-24T10:26:45","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=15861"},"modified":"2022-08-10T07:39:25","modified_gmt":"2022-08-10T07:39:25","slug":"five-brand-takeaways-cop26","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/five-brand-takeaways-cop26\/","title":{"rendered":"Five things brands can take away from COP26"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Being a world leader is a thankless task. In the eyes of many, you can never do anything right. So when over 100 of them joined forces at COP26 responses were hopeful if not a little cynical. By the end of the conference one thing was clear: it is already well within our means to slow, if not altogether halt, climate change. But corporations and the leaders that benefit from them don\u2019t always want to. Fortunately, the things brands can take away from COP26 are a little more positive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A quick overview of the conference: a \u2018deal\u2019 was struck, many countries agreed to end deforestation, the private sector promised to slash its emissions and facilitate energy transition, and China and the US have said they\u2019ll work together on their climate issues. But this is all big-picture (read: abstract) stuff and it\u2019s left many of us \u2013 brands and individuals alike \u2013 wondering what we do next.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the five key takeaways that brands can glean from COP26.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a21878cb45c2\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #4ab5af;color:#4ab5af\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #4ab5af;color:#4ab5af\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a21878cb45c2\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/five-brand-takeaways-cop26\/#1_Use_the_cause_to_make_an_impact\" title=\"1. Use the cause to make an impact\">1. Use the cause to make an impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/five-brand-takeaways-cop26\/#2_Make_the_switch_to_green_energy\" title=\"2. Make the switch to green energy\">2. Make the switch to green energy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/five-brand-takeaways-cop26\/#3_Youll_get_called_out_for_green-washing\" title=\"3. You\u2019ll get called out for green-washing\">3. You\u2019ll get called out for green-washing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/five-brand-takeaways-cop26\/#4_Transparency_is_always_key\" title=\"4. Transparency is always key\">4. Transparency is always key<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/five-brand-takeaways-cop26\/#5_Accept_your_part\" title=\"5. Accept your part\">5. Accept your part<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Use_the_cause_to_make_an_impact\"><\/span><b>1. Use the cause to make an impact<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Of course, grabbing onto the coattails of a big issue in an attempt to market your brand is a fuzzy area, ethically. But that didn\u2019t stop some from making a splash in Glasgow this year. Scottish Brewer Tennent\u2019s took the conference coming to its homeland as an opportunity to launch its campaign highlighting a commitment to sustainable brewing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hellman\u2019s partnered with Israeli-Dutch artist Itamar Gilboa on The <\/span><a href=\"https:\/\/www.thedrum.com\/creative-works\/project\/hellmanns-the-food-waste-effect-itamar-gilboa\"><span style=\"font-weight: 400;\">Food Waste Effect<\/span><\/a><span style=\"font-weight: 400;\">: an installation underlining the damage that food waste does to the environment. And Burberry unveiled its <\/span><a href=\"https:\/\/us.fashionnetwork.com\/news\/Burberry-launches-new-positive-impact-biodiversity-strategy,1350608.html#:~:text=Burberry%20has%20announced%20a%20new,out%20in%20the%20Paris%20Agreement%E2%80%9D.\"><span style=\"font-weight: 400;\">biodiversity strategy<\/span><\/a><span style=\"font-weight: 400;\"> that should see the brand become \u2018climate positive\u2019 by 2040. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We optimistically await the results of these strategies, but one thing does seem certain: getting your brand name aligned with climate positivity can\u2019t be a bad thing for your reputation.<\/span><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Make_the_switch_to_green_energy\"><\/span><b>2. <\/b><b>Make the switch to green energy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">More than 40 nations agreed to move towards cleaner technologies in line with new worldwide standards and policies that are set to be imposed. First, the high-carbon sectors will be targeted with hopes to attract investment into climate-positive movements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ethically-dubious powerhouse Jeff Bezos also announced that Amazon\u2019s operations would be powered by 100% renewable energy <\/span><a href=\"https:\/\/www.nytimes.com\/2021\/11\/02\/world\/europe\/cop26-jeff-bezos-climate.html\"><span style=\"font-weight: 400;\">by 2025<\/span><\/a><span style=\"font-weight: 400;\">, with all its vehicles upgraded to electrics. He didn\u2019t comment on his atmosphere-destroying adventures into space, but perhaps he likes to keep work and play separate?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if your brand isn\u2019t in the agriculture, hydrogen, steel, transport, or electricity industries it\u2019s still a good time to start thinking about the wider impact your operations make, and how it can be reduced.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Youll_get_called_out_for_green-washing\"><\/span><b>3. <\/b><b>You\u2019ll get called out for green-washing<\/b><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With global climate action comes protests. Greta, the unofficial face of climate change, was present along with the Extinction Rebellion and other organisations hellbent on holding these world leaders and corporations to account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One protestor told The Drum: \u201cThe big polluters use the same marketing companies that told us cigarettes don\u2019t kill you, and now they\u2019re telling us they\u2019re not responsible for the climate crisis.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">COP26\u2019s own sponsors Hitachi, SSE, and the National Grid all came under fire for their \u2018tokenistic solutions\u2019 which serves as a reminder to brands that, if you\u2019re going to align yourself with a cause you really need to make an effort to mould its values \u2013 or risk being revealed as disingenuous.<\/span><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Transparency_is_always_key\"><\/span><b>4. <\/b><b>Transparency is always key<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Among the predictable lip service and tokenism, some unexpected breakthroughs did occur at COP26. One such example was the UK Treasury\u2019s proposal that all large UK firms with shares on the London Stock Exchange should outline their plans to move to net-zero in line with the UK\u2019s 2050 target. The UK Treasury wants to see these low-carbon plans made public by 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also looking towards a more transparent business experience was The Vegetarian Butcher, who have teamed up with Sainsbury\u2019s on a \u2018Carbon Footprint Personal Shopper\u2019 service in select stores. It aims to guide and educate customers around the small changes they can make to reduce the carbon footprint of each grocery shop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though net-zero targets and carbon footprint transparency are likely to cause a stir among some larger corporations, it\u2019s advisable for smaller brands to follow the same target. Show what your brand is doing to step in the right direction and you\u2019ll find that your investors, as well as your customers, thank you for it.<\/span><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Accept_your_part\"><\/span><b>5. <\/b><b>Accept your part<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A Trustpilot report in Australia found that half of the country\u2019s shoppers will take a brand\u2019s social, political, and environmental stances into account before buying products or services. Similarly, 94% consider <\/span><a href=\"https:\/\/www.bandt.com.au\/trustpilot-finds-that-aussies-want-honesty-transparency-from-brands\/\"><span style=\"font-weight: 400;\">brand honesty and transparency<\/span><\/a><span style=\"font-weight: 400;\"> when making purchasing decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could be good news for brands like Ben &amp; Jerry\u2019s, O2, and Sky who were among the household names that signed an open letter calling out the links between lucrative ad spending and accounts that promote climate misinformation. Brands in support of the letter, organised by Conscious Advertising Network (Can),<\/span> <span style=\"font-weight: 400;\">demanded that COP26 address the universal definition of climate misinformation which has become a business in itself for those that capitalise on conspiracy theories and alternative information. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advertising in itself is a sticky area which, if handled by the wrong platform, can actually increase carbon emissions. We know: it\u2019s a minefield. But if you\u2019re going to hone in on any of the key takeaways from COP26, let it be this one. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you accept the part that you and your brand plays in climate change and the move to net-zero then you\u2019re guaranteed to be better equipped when it comes to making positive switches. To find out more about how your brand can promote its green messaging, <\/span><a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/contact\/\"><span style=\"font-weight: 400;\">get in touch with OggaDoon<\/span><\/a><span style=\"font-weight: 400;\"> today.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":17348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,205],"tags":[],"class_list":["post-15861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-green-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five things brands can take away from COP26 - OggaDoon<\/title>\n<meta name=\"description\" content=\"When over 100 of world leaders joined forces at COP26 responses were mixed, but the things brands can take away from COP26 are positive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/five-brand-takeaways-cop26\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five things brands can take away from COP26 - 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