{"id":17967,"date":"2022-08-04T11:19:58","date_gmt":"2022-08-04T11:19:58","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=17967"},"modified":"2022-09-07T12:56:01","modified_gmt":"2022-09-07T12:56:01","slug":"how-to-create-a-pr-strategy","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/how-to-create-a-pr-strategy\/","title":{"rendered":"How to create a PR strategy"},"content":{"rendered":"

The purpose of PR should be to help companies reach their target audience \u2013 no matter how broad or nice that audience might be. And the best way of reaching those audiences is often via the media. <\/span><\/p>\n

However, it\u2019s believed that journalists get on average 300 emails everyday<\/a>, most of which are from PRs and marketers seeking to better the reputation of the company they represent, hoping that the journalist can act as the intermediary between the company and its target audience.<\/p>\n

So how do you get your email noticed, in a sea of hundreds? That\u2019s where a great PR strategy comes in. In this blog post, we\u2019ll cover the steps to developing a successful PR strategy \u2013 and where to start.<\/p>\n

1. Find your organisation\u2019s goal<\/span>
\n2. Develop your content strategy <\/span>
\n3. Measure your success<\/span><\/p>\n

Find your organisation\u2019s goal<\/b><\/h2>\n

To create an effective PR strategy, you must first determine your organisation\u2019s goal and the audience you want to reach. For example, does your company want more people to be aware of the brand it is promoting? Is it looking for more people to follow its call to action, such as increased sales or following on social media? Or does it want more customers to sign up for its email marketing and newsletters?<\/span><\/p>\n

Whatever your goal, the path to accomplishing them isn\u2019t a one-size-fits-all process; you\u2019ll need to use a variety of mediums to hit your targets. Press releases, social media posts, marketing emails, and outreach to various journalists or influencers that share your company\u2019s beliefs are examples of PR techniques that can be used to achieve your organisation\u2019s goal.<\/p>\n

Develop your content strategy<\/b><\/h2>\n

Content is key when it comes to keeping potential audiences moving through your marketing funnel. One of the best known models used by marketers to help understand this process is AIDA:<\/span><\/p>\n

1. Attention<\/b> – The step where the consumer becomes aware of a brand or product, usually through their existing advertising or marketing<\/span>
\n2. Interest<\/b> – The step where the consumer becomes interested in the brand or product as they learn more about its benefits and how it fits with their lifestyle<\/span>
\n3. Desire<\/b> – The step where the consumer develops a positive feeling towards the brand<\/span>
\n4. Action<\/b> – The step where the consumer makes a purchasing decision and eventually makes their purchase<\/span><\/p>\n

Your content should be developed with these steps in mind \u2013 it should first help people become aware of what you do, then keep them interested, help them develop a positive outlook, and finally result in a purchase (or whatever your desired action is).<\/span><\/p>\n

Consider the kind of content that might make a person follow the steps through this funnel. Is your CEO an inspirational thought-leader? Are there trends in your industry that you can get on board with to attract attention \u2013 can you even start a trend yourself?<\/p>\n

According to Truelist<\/a>, 88% of PR specialists have stated that digital storytelling is the future so don\u2019t be afraid to have your brand become a storyteller of its own product, journey, and success. And if you\u2019re focusing on digital content, don\u2019t forget to include SEO in your plan.<\/p>\n

Measure your success<\/b><\/h2>\n

Part of your strategy should include the ways you intend to measure your success, and this looks different for everyone. If your goal is to be mentioned in as many publications as possible then you would measure your success by setting a target for a minimum number of features. If it\u2019s to appear on the first page of Google then you would measure your success by whether or not that\u2019s achieved. If it\u2019s to increase sales, what percentage increase do you want to see? If it\u2019s to grow your social following, how many followers do you want?<\/span><\/p>\n

Measuring success in this way holds you accountable to work hard on bringing your PR strategy to life. And it also helps you interpret the data \u2013 where you succeeded and where you didn\u2019t do as well \u2013 so you know what to aim for in your next campaign.<\/p>\n

These metrics aren\u2019t a rod to beat yourself with, but rather a way to understand what works for your brand, what needs improvement, and what might not be a good match for you. So for example, if you had success in local media but didn\u2019t gain traction on social media, then next time you can target local titles more heavily while putting less focus on social.<\/p>\n

Want to find out more about developing a killer PR strategy that\u2019s bespoke to your brand? Let OggaDoon\u2019s experts do the work. Contact nicola@website.clientdemoweb.com<\/a> today to find out more.<\/p>\n

Cowritten by Malachi Grant and Ella White. <\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":17968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8,196],"tags":[],"class_list":["post-17967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-news","category-pr"],"yoast_head":"\nHow to create a PR strategy - OggaDoon<\/title>\n<meta name=\"description\" content=\"In this blog post, we'll cover the steps to developing a successful PR strategy \u2013 and where is the best place to start.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/how-to-create-a-pr-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create a PR strategy - 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