{"id":18278,"date":"2022-08-16T11:28:15","date_gmt":"2022-08-16T11:28:15","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=18278"},"modified":"2022-09-07T12:53:33","modified_gmt":"2022-09-07T12:53:33","slug":"is-ai-the-future-of-sustainable-business","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/is-ai-the-future-of-sustainable-business\/","title":{"rendered":"Is AI the future of sustainable business?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #4ab5af;--link_color: #4ab5af;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p><span style=\"font-weight: 400;\">In a world where the climate crisis, environmental impact, and carbon footprints are rarely out of the news, it\u2019s no surprise that businesses are feeling the pressure to make their practices more sustainable. And though many think of technology as one of the damaging forces that are causing a negative impact on the planet, another school of thought argues that technology \u2013 and specifically AI \u2013 could pave the way towards a sustainable future.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a1f7543eda23\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #4ab5af;color:#4ab5af\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #4ab5af;color:#4ab5af\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a1f7543eda23\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/is-ai-the-future-of-sustainable-business\/#What_is_Artificial_Intelligence_AI\" title=\"What is Artificial Intelligence (AI)?\">What is Artificial Intelligence (AI)?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/is-ai-the-future-of-sustainable-business\/#How_can_artificial_intelligence_be_used_to_address_climate_change\" title=\"How can artificial intelligence be used to address climate change?\">How can artificial intelligence be used to address climate change?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/is-ai-the-future-of-sustainable-business\/#Artificial_intelligence_applications_to_optimise_energy_in_the_built_environment\" title=\"Artificial intelligence applications to optimise energy in the built environment\">Artificial intelligence applications to optimise energy in the built environment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/is-ai-the-future-of-sustainable-business\/#Other_AI_applications_in_sustainable_businesses\" title=\"Other AI applications in sustainable businesses\">Other AI applications in sustainable businesses<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Artificial_Intelligence_AI\"><\/span>What is Artificial Intelligence (AI)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Artificial Intelligence, or AI, refers to computer systems that are able to learn from data and their environment, and in turn act and think on their learnings to recreate similar \u2013 and sometimes even better \u2013 results in response to problems they\u2019re programmed with. Being fed with vast amounts of data means they\u2019re able to support humanitarian projects and sometimes take them over, freeing up more time for human employees to spend focused elsewhere.<\/p>\n<p><span style=\"font-weight: 400;\">1. How can artificial intelligence be used to address climate change?<\/span><br \/>\n<span style=\"font-weight: 400;\">2. Artificial intelligence applications to optimise energy in the built environment<\/span><br \/>\n<span style=\"font-weight: 400;\">3. Other AI applications in sustainable businesses<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_can_artificial_intelligence_be_used_to_address_climate_change\"><\/span><b>How can artificial intelligence be used to address climate change?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing, finance, and even education industries have all embraced AI. And a recent study by the World Economic Forum reported that using data and AI digital solutions has the potential to reduce global greenhouse gas emissions by 4% by 2030. It also presents opportunities for AI to help improve biodiversity, secure our food and water levels, alter the impact of emissions from the energy, agriculture, and transport industries, and boost the systems we already have in place in response to climate change. <\/span><\/p>\n<p>In fact, PricewaterhouseCoopers estimates that AI could lead to a global economic growth of around $15.7tn by 2030. But one of the leading industries that can use AI to have a positive impact on the environment is property.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Artificial_intelligence_applications_to_optimise_energy_in_the_built_environment\"><\/span><b>Artificial intelligence applications to optimise energy in the built environment<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AI systems built into new buildings and retrofitted into our existing built environment can work to help reduce the lifetime emissions of a building \u2013 which is believed to make up 17% of the UK\u2019s greenhouse gas emissions.<\/span><\/p>\n<p>These systems, like Demand Logic, can be used to help building managers understand where they are wasting energy with things like unnecessary lighting and heating, and help them to reduce usage and direct it into areas where it\u2019s actually needed. The AI reads the building and its energy systems, learning where they\u2019re needed and where they\u2019re going to waste. This can help buildings produce up to 30% less energy and, in turn, lower their overall lifetime emissions.<\/p>\n<p>Tech giants like Google are already harnessing the power of AI not just within their internet systems, but also to help reduce their energy usage and bills \u2013 in fact, their AI model, DeepMind, which is used to cool its data centers has been shown to reduce energy so much that their costs have been cut by 40%.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Other_AI_applications_in_sustainable_businesses\"><\/span><b>Other AI applications in sustainable businesses<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">On a larger scale, AI can be used to predict natural disasters and their impact, detect changes in the land and climate that can affect our ability to grow food, remove CO2 and reduce emissions across all industries, monitor deforestation, and improve sustainable transportation.<\/span><\/p>\n<p>But it\u2019s not just environmental sustainability that can be supported by businesses adopting AI work processes. It\u2019s also estimated that AI could increase job sustainability worldwide, helping to create up to 38.2 million new jobs \u2013 that\u2019s the equivalent of the number of people currently employed in the UK.<\/p>\n<p>Have you got a sustainable business plan that harnesses the power of AI to do good? We\u2019re experts at marketing companies that use tech to have a positive impact on the planet. From social media strategies to traditional PR, we\u2019ve worked with AI and tech businesses to increase followings, secure media coverage, and generate profits.<\/p>\n<p>To find out more about how we can help your AI business, get in touch with OggaDoon today.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":18282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,205],"tags":[],"class_list":["post-18278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-green-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is AI the future of sustainable business? - OggaDoon<\/title>\n<meta name=\"description\" content=\"Artificial intelligence (AI) applications for sustainable businesses. 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