{"id":18547,"date":"2022-08-25T10:11:04","date_gmt":"2022-08-25T10:11:04","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=18547"},"modified":"2022-08-25T10:12:25","modified_gmt":"2022-08-25T10:12:25","slug":"cyber-security-content-marketing","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/","title":{"rendered":"Cyber security content marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a1f8314cda61\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #4ab5af;color:#4ab5af\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #4ab5af;color:#4ab5af\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a1f8314cda61\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/#What_is_content_marketing\" title=\"What is content marketing?\">What is content marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/#Why_is_content_marketing_important_for_cyber_security_companies\" title=\"Why is content marketing important for cyber security companies?\">Why is content marketing important for cyber security companies?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/#Information_value_that_makes_you_a_cyber_security_expert\" title=\"Information value that makes you a cyber security expert\">Information value that makes you a cyber security expert<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/#Competitive_value_of_content_marketing\" title=\"Competitive value of content marketing\">Competitive value of content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/#Content_marketing_generates_trustworthiness\" title=\"Content marketing generates trustworthiness\">Content marketing generates trustworthiness<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/#How_to_develop_a_content_marketing_strategy_for_a_cyber_security_company\" title=\"How to develop a content marketing strategy for a cyber security company?\">How to develop a content marketing strategy for a cyber security company?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/#Audience_research\" title=\"Audience research\">Audience research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/#Topics_keywords_research\" title=\"Topics + keywords research\">Topics + keywords research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/#Regularly_update_the_content\" title=\"Regularly update the content\">Regularly update the content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/#Content_marketing_ideas_for_cyber_security_companies\" title=\"Content marketing ideas for cyber security companies\">Content marketing ideas for cyber security companies<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/#Themes_and_topics_for_cyber_security_content_marketing\" title=\"Themes and topics for cyber security content marketing\">Themes and topics for cyber security content marketing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_content_marketing\"><\/span><b>What is content marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When we talk about <\/span><a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/content-marketing\/\"><span style=\"font-weight: 400;\">content marketing<\/span><\/a><span style=\"font-weight: 400;\">, we refer to the full range of resources created for marketing purposes. In other words, content marketing is the ensemble of written collaterals, videos, social media posts or podcasts that tell users that you are a knowledgeable and trustworthy organisation that has a solution for their needs.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_content_marketing_important_for_cyber_security_companies\"><\/span><b>Why is content marketing important for cyber security companies?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Information_value_that_makes_you_a_cyber_security_expert\"><\/span><b>Information value that makes you a cyber security expert<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cyber security threats are currently the top risk for businesses, causing significant financial losses or even leading to bankruptcy. Now, more than ever, companies and end-users all over the world need to be informed about the cyber risks that they are exposed to. They need to receive expert advice on how to avoid such risks and protect themselves from cyber threats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Who best to produce cyber security expert advice than a cyber security organisation that knows exactly the types of cyber threats that businesses and end-users might face, and also has the tips for them to take to avoid the threats?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, in addition to creating awareness around the emerging cyber issues that can cause \u00a3million losses, cyber security companies can also provide solutions to the identified issues. These solutions are usually the products or services that the company developed that help solve the identified issue.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Competitive_value_of_content_marketing\"><\/span><b>Competitive value of content marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-18549 alignright\" src=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing-2.png\" alt=\"cyber security content writing\" width=\"436\" height=\"229\" srcset=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing-2-200x105.png 200w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing-2-300x158.png 300w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing-2-400x210.png 400w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing-2-600x315.png 600w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing-2-768x403.png 768w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing-2-800x420.png 800w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing-2-1024x538.png 1024w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing-2.png 1200w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/>Compelling, relevant and up-to-date <\/span><a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-digital-marketing-and-pr\/\"><span style=\"font-weight: 400;\">cyber security<\/span><\/a><span style=\"font-weight: 400;\"> content reflects expertise. The more topics you cover through informative content that brings value to the intended reader, the higher your competitive advantage. Each year, and even each month, new cyber security companies are launched to respond to the bustling cyber security threat actors that operate from all over the world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, the competition in the cyber security market is high. However, most of them only have a cyber-like-looking website that shares the same look and feel with hundreds of others in the industry, and use very similar taglines. So they lose themselves in sameness rather than in uniqueness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With content marketing, cyber security companies have the opportunity to stand out, to show real value for their audience. Furthermore, a well written blog that takes into consideration the users\u2019 search intent and that is <\/span><a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/seo-for-cyber-security-companies\/\"><span style=\"font-weight: 400;\">search engine optimised<\/span><\/a><span style=\"font-weight: 400;\">, including keywords that users usually enter in their search queries so that they have a better chance to rank on Google\u2019s first page!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_marketing_generates_trustworthiness\"><\/span><b>Content marketing generates trustworthiness<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Good content doesn\u2019t go unnoticed, especially when it\u2019s answering trending needs. When your cyber security company gets into the habit of creating monthly blogs around popular topics and manages to create clarity around the issues discussed, and provide a solution in a non-commercial approach, you will gain readers\u2019 trust. Trustworthiness is a key indicator of a reputable company, and <\/span><a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/reputation-management-for-cyber-security-companies\/\"><span style=\"font-weight: 400;\">reputation<\/span><\/a><span style=\"font-weight: 400;\"> is always good for business!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_develop_a_content_marketing_strategy_for_a_cyber_security_company\"><\/span><b>How to develop a content marketing strategy for a cyber security company?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Audience_research\"><\/span><b>Audience research<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Knowing who is your audience is the starting point of the content marketing strategy, because it answers the questions:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who do you want to sell to?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who would need your cyber security service or product?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To answer these questions you will need to think of a persona, or more personas, depending on how many targeted segments you identify. A persona is a fictional person that encompasses the general characteristics of your targeted audience:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demographics (it fits into a specific age group, lives in a certain geographical area that you are serving to, has a typical family situation).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profession (they\u2019re likely to work in more technical, operations, or admin roles).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Has specific likes and dislikes that you need to be aware of, especially when they are related to their business environment that is exposed to specific cyber threats.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uses specific sources of information or entertainment. It\u2019s important to know them, because you need to reach them with your content via the platforms that they are using.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Topics_keywords_research\"><\/span><b>Topics + keywords research<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you know who your targeted audience is, what are you going to write about to get their attention?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, you will need to research topics based on your audience audience. People regularly use the search tool to look for advice, or find information for situations or things they do not know how to solve. Therefore, initially, the topics should be informational. As the content marketing strategy evolves, the topics will move to a more commercial and then transactional focus, to meet users at different stages of their buyer journeys.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The keywords will follow the same process as the topics you\u2019ll focus on. In order to find the right keywords that will help Google to understand what your content is about, you\u2019ll need to go through a keywords research process. The process will identify the most popular keywords, but also ones that are less popular and more specific to your niche. The initial keywords list should include short tail\u00a0 and long tail keywords. Short tail keywords are more generic searches that users enter into the search engine. They contain one or two words, which brings up broad topics. Long tail keywords are three or more words used when a more specific topic is searched for. This allows the content writer to target a more niche audience. You can then select the ones that you believe will help you produce valuable content for your readers, while also creating opportunities for your content to be found and clicked on.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Regularly_update_the_content\"><\/span><b>Regularly update the content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Look into the analytics of your website. Check what search queries are bringing impressions to your website, and how many of those impressions lead to clicks? If the number of impressions is too high comparatively with the number of clicks, it means that there is an interest among your audience for that topic. In this case, Google shows your website on the search engine result pages (SERP). However, users don\u2019t click on your content, choosing to click on other sources.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IIf that&#8217;s what you&#8217;re dealing with, you need to see what are the top suggested pages on Google for that search query. Check those sources (most probably your competition), and see what they\u2019re doing better than you to get all those clicks that helped them gain a top 5 position in SERP. If they are targeting other keywords\u00a0 you need to update your content. You will see what keywords they are targetingacross their headers, first paragraphs, and in other mentions across the content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, it\u2019s not only about what keywords you use, but also how you use them to bring value to the reader, and to attract the reader to your page in the first place.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_marketing_ideas_for_cyber_security_companies\"><\/span><b>Content marketing ideas for cyber security companies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-18550 alignleft\" src=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing-3.png\" alt=\"cyber security content marketing ideas\" width=\"417\" height=\"219\" srcset=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing-3-200x105.png 200w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing-3-300x158.png 300w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing-3-400x210.png 400w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing-3-600x315.png 600w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing-3-768x403.png 768w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing-3-800x420.png 800w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing-3-1024x538.png 1024w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing-3.png 1200w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/>As indicated at the beginning of this blog, content can take several formats: written text (such as press releases, web releases and blogs, case studies, <\/span><a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/the-complete-guide-on-social-media-marketing-for-cyber-security-companies\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\"> copies, infographics, newsletters), graphic designs, videos, or podcasts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After the content is created originally for each of these formats, it can be repurposed for others. For instance, a podcast can be repurposed into a blog, newsletter, or social media posts. Social media posts can be used as the theme of a podcast, especially when specific posts generated significant engagement among followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some ideas of topics and themes that cyber security companies can use for their content marketing:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Themes_and_topics_for_cyber_security_content_marketing\"><\/span>Themes and topics for cyber security content marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The \u201cneed and solution\u201d theme. Here, you will identify your target audience\u2019s bottlenecks and pain points. You will next provide a solution to these, in a manner that is relevant to your readers. The solution will address how to overpass them, rather than emphasising your product or service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trending cyber security threats that can affect organisations and individuals. Explain the threats, what consequences can they have for business and individual users? How to prevent them from falling victim.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opinion pieces on cyber attacks will show expertise in the area. This type of content will also allow you the opportunity to indicate how your service or product could have prevented the attack. Most importantly, it can inform readers how it can help them to avoid falling prey to similar attacks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Case studies showing results obtained for real life clients. Reviews and testimonials from clients will contribute to your company\u2019s trustworthiness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interviews with guest experts via podcasts, where they can talk about trending cyber security themes, or answer questions from users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2018How to\u2019 video tutorials to gain quick popularity on YouTube: \u2018How to protect your wifi from being hacked\u2019, \u2018How to back up your digital files\u2019, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Answer questions from your readers or followers across social media.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">There are many themes and topics emerging across the cyber security industry that you can write about each month or even more often. We\u2019ve worked with cyber security organisations like UK Cyber Clusters Collaboration (UKC3), <a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/pryvate-now-social-media\/\">Pryvate<\/a>, <a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/threat-intelligence-social-media\/\">Threat Essentials<\/a>, <a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/social-media-marketing-medicare-network\/\">Medicare Network<\/a>, and CyNam to name a few, which we\u2019ve helped create their content marketing strategy and gain visible results on Google search and social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need help with your content marketing, <\/span><a href=\"mailto: caroline@website.clientdemoweb.com\"><span style=\"font-weight: 400;\">give us a shout<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"quform-8ca3e2\" class=\"quform quform-1 quform-support-page-caching\"><form id=\"quform-form-8ca3e2\" class=\"quform-form quform-form-1\" action=\"\/oggadoon\/wp-json\/wp\/v2\/posts\/18547#quform-8ca3e2\" method=\"post\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-options=\"{&quot;id&quot;:1,&quot;uniqueId&quot;:&quot;8ca3e2&quot;,&quot;theme&quot;:&quot;&quot;,&quot;ajax&quot;:true,&quot;logic&quot;:{&quot;logic&quot;:[],&quot;dependents&quot;:[],&quot;elementIds&quot;:[],&quot;dependentElementIds&quot;:[],&quot;animate&quot;:true},&quot;currentPageId&quot;:1,&quot;errorsIcon&quot;:&quot;&quot;,&quot;updateFancybox&quot;:true,&quot;hasPages&quot;:false,&quot;pages&quot;:[1],&quot;pageProgressType&quot;:&quot;numbers&quot;,&quot;tooltipsEnabled&quot;:true,&quot;tooltipClasses&quot;:&quot;qtip-quform-dark qtip-shadow&quot;,&quot;tooltipMy&quot;:&quot;left center&quot;,&quot;tooltipAt&quot;:&quot;right center&quot;,&quot;isRtl&quot;:false,&quot;scrollOffset&quot;:-50,&quot;scrollSpeed&quot;:800}\"><button class=\"quform-default-submit\" name=\"quform_submit\" type=\"submit\" value=\"submit\" aria-hidden=\"true\" tabindex=\"-1\"><\/button><div class=\"quform-form-inner quform-form-inner-1\"><input type=\"hidden\" name=\"quform_form_id\" value=\"1\" \/><input type=\"hidden\" name=\"quform_form_uid\" value=\"8ca3e2\" \/><input type=\"hidden\" name=\"quform_count\" value=\"1\" \/><input type=\"hidden\" name=\"form_url\" value=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-json\/wp\/v2\/posts\/18547\" \/><input type=\"hidden\" name=\"referring_url\" value=\"\" \/><input type=\"hidden\" name=\"post_id\" value=\"\" \/><input type=\"hidden\" name=\"post_title\" value=\"\" \/><input type=\"hidden\" name=\"quform_current_page_id\" value=\"1\" \/><input type=\"hidden\" name=\"quform_csrf_token\" value=\"f3LFxogbb8SrrRZpyxuorGQYT0PW3OF7OMH4lqpY\" \/><div class=\"quform-elements quform-elements-1 quform-cf quform-responsive-elements-phone-landscape\"><div class=\"quform-element quform-element-page quform-page-1 quform-page-1_1 quform-cf quform-group-style-plain quform-first-page quform-last-page quform-current-page\"><div class=\"quform-child-elements\"><div class=\"quform-element quform-element-row quform-element-row-1_3 quform-2-columns quform-element-row-size-fixed quform-responsive-columns-phone-landscape\"><div class=\"quform-element quform-element-column quform-element-1_4\"><div class=\"quform-element quform-element-text quform-element-1_6 quform-cf quform-labels-inside quform-element-optional\"><div class=\"quform-spacer\"><div class=\"quform-label quform-label-1_6\"><label class=\"quform-label-text\" for=\"quform_1_6_8ca3e2\">Name <\/label><\/div><div class=\"quform-inner quform-inner-text quform-inner-1_6\"><div class=\"quform-input quform-input-text quform-input-1_6 quform-cf\"><input type=\"text\" id=\"quform_1_6_8ca3e2\" name=\"quform_1_6\" class=\"quform-field quform-field-text quform-field-1_6\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"quform-element quform-element-column quform-element-1_5\"><div class=\"quform-element quform-element-email quform-element-1_7 quform-cf quform-labels-inside quform-element-required\"><div class=\"quform-spacer\"><div class=\"quform-label quform-label-1_7\"><label class=\"quform-label-text\" for=\"quform_1_7_8ca3e2\">Email address<span class=\"quform-required\">*<\/span><\/label><\/div><div class=\"quform-inner quform-inner-email quform-inner-1_7\"><div class=\"quform-input quform-input-email quform-input-1_7 quform-cf\"><input type=\"email\" id=\"quform_1_7_8ca3e2\" name=\"quform_1_7\" class=\"quform-field quform-field-email quform-field-1_7\" \/><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"quform-element quform-element-text quform-element-1_8 quform-cf quform-labels-inside quform-element-optional\"><div class=\"quform-spacer\"><div class=\"quform-label quform-label-1_8\"><label class=\"quform-label-text\" for=\"quform_1_8_8ca3e2\">Phone No.<\/label><\/div><div class=\"quform-inner quform-inner-text quform-inner-1_8\"><div class=\"quform-input quform-input-text quform-input-1_8 quform-cf\"><input type=\"text\" id=\"quform_1_8_8ca3e2\" name=\"quform_1_8\" class=\"quform-field quform-field-text quform-field-1_8\" \/><\/div><\/div><\/div><\/div><div class=\"quform-element quform-element-textarea quform-element-1_9 quform-cf quform-labels-inside quform-element-optional\"><div class=\"quform-spacer\"><div class=\"quform-label quform-label-1_9\"><label class=\"quform-label-text\" for=\"quform_1_9_8ca3e2\">Is there anything you'd like to share with us before we chat?<\/label><\/div><div class=\"quform-inner quform-inner-textarea quform-inner-1_9\"><div class=\"quform-input quform-input-textarea quform-input-1_9 quform-cf\"><textarea id=\"quform_1_9_8ca3e2\" name=\"quform_1_9\" class=\"quform-field quform-field-textarea quform-field-1_9\"><\/textarea><\/div><\/div><\/div><\/div><div class=\"quform-element quform-element-recaptcha quform-element-1_10 quform-cf quform-element-required\"><div class=\"quform-spacer\"><div class=\"quform-label quform-label-1_10\"><label class=\"quform-label-text\">Are you human?<span class=\"quform-required\">*<\/span><\/label><\/div><div class=\"quform-inner quform-inner-recaptcha quform-inner-1_10\"><div class=\"quform-input quform-input-recaptcha quform-input-1_10 quform-cf\"><div class=\"quform-recaptcha\" data-config=\"{&quot;sitekey&quot;:&quot;6LdomWgjAAAAAEBwkG3tCs6IUiZYhWwF8WliwVKG&quot;,&quot;_version&quot;:&quot;v2&quot;,&quot;size&quot;:&quot;normal&quot;,&quot;type&quot;:&quot;image&quot;,&quot;theme&quot;:&quot;light&quot;,&quot;badge&quot;:&quot;bottomright&quot;}\"><\/div><noscript><div><div style=\"width: 302px; height: 422px; position: relative;\"><div style=\"width: 302px; height: 422px; position: absolute;\"><iframe src=\"https:\/\/www.google.com\/recaptcha\/api\/fallback?k=6LdomWgjAAAAAEBwkG3tCs6IUiZYhWwF8WliwVKG\" frameborder=\"0\" scrolling=\"no\" style=\"width: 302px; height:422px; border-style: none;\"><\/iframe><\/div><\/div><div style=\"width: 300px; height: 60px; border-style: none; bottom: 12px; left: 25px; margin: 0px; padding: 0px; right: 25px; background: #f9f9f9; border: 1px solid #c1c1c1; border-radius: 3px;\"><textarea name=\"g-recaptcha-response\" class=\"g-recaptcha-response\" style=\"width: 250px; height: 40px; border: 1px solid #c1c1c1; margin: 10px 25px; padding: 0px; resize: none;\"><\/textarea><\/div><\/div><\/noscript><\/div><\/div><\/div><\/div><div class=\"quform-element quform-element-submit quform-element-1_2 quform-cf quform-button-style-theme\"><div class=\"quform-button-submit quform-button-submit-html quform-button-submit-1_2\"><button name=\"quform_submit\" type=\"submit\" class=\"quform-submit\" value=\"submit\"><div class=\"fusion-align-block\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-span-yes fusion-button-default-type\" style=\"--button-border-radius-top-left:5px;--button-border-radius-top-right:5px;--button-border-radius-bottom-right:5px;--button-border-radius-bottom-left:5px;\" target=\"_self\"><span class=\"fusion-button-text\">Submit<\/span><\/a><\/div><\/button><\/div><div class=\"quform-loading quform-loading-position-left quform-loading-type-spinner-1\"><div class=\"quform-loading-inner\"><div class=\"quform-loading-spinner\"><div class=\"quform-loading-spinner-inner\"><\/div><\/div><\/div><\/div><\/div><div class=\"quform-element-tree\"><label for=\"quform_1_0_8ca3e2\">This field should be left blank<\/label><input type=\"text\" id=\"quform_1_0_8ca3e2\" name=\"quform_1_0\" class=\"quform-field quform-field-tree quform-field-1_0\" tabindex=\"-1\" autocomplete=\"off\" \/><\/div><\/div><\/div><\/div><\/div><\/form><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is content marketing? When we talk about content marketing, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":18548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,200,166],"tags":[],"class_list":["post-18547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-cyber-security-marketing","category-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cyber security content marketing - OggaDoon<\/title>\n<meta name=\"description\" content=\"Read through to learn how to create content marketing for your cyber security business and get some content ideas too!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cyber security content marketing - OggaDoon\" \/>\n<meta property=\"og:description\" content=\"Read through to learn how to create content marketing for your cyber security business and get some content ideas too!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"OggaDoon\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-25T10:11:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-25T10:12:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elena Cazacu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Cazacu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/\",\"url\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/\",\"name\":\"Cyber security content marketing - OggaDoon\",\"isPartOf\":{\"@id\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/#website\"},\"datePublished\":\"2022-08-25T10:11:04+00:00\",\"dateModified\":\"2022-08-25T10:12:25+00:00\",\"author\":{\"@id\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/#\/schema\/person\/d8a3d74227cf4ace26398c52739063f4\"},\"description\":\"Read through to learn how to create content marketing for your cyber security business and get some content ideas too!\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/#website\",\"url\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/\",\"name\":\"OggaDoon\",\"description\":\"Digital Marketing and PR\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/#\/schema\/person\/d8a3d74227cf4ace26398c52739063f4\",\"name\":\"Elena Cazacu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/92ec8f60a66a7de7bf6ace37cfa46381581ce8798924960555fbb1af4d1963bb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/92ec8f60a66a7de7bf6ace37cfa46381581ce8798924960555fbb1af4d1963bb?s=96&d=mm&r=g\",\"caption\":\"Elena Cazacu\"},\"description\":\"Strategic Digital Marketing Manager, writes about social media, SEO, digital trends, cyber security marketing, tech marketing, social responsibility, sustainability and more.\",\"url\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/author\/elena-cazacu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cyber security content marketing - OggaDoon","description":"Read through to learn how to create content marketing for your cyber security business and get some content ideas too!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Cyber security content marketing - OggaDoon","og_description":"Read through to learn how to create content marketing for your cyber security business and get some content ideas too!","og_url":"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/","og_site_name":"OggaDoon","article_published_time":"2022-08-25T10:11:04+00:00","article_modified_time":"2022-08-25T10:12:25+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/08\/cyber-security-content-marketing.png","type":"image\/png"}],"author":"Elena Cazacu","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Elena Cazacu","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/","url":"https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/","name":"Cyber security content marketing - OggaDoon","isPartOf":{"@id":"https:\/\/website.clientdemoweb.com\/oggadoon\/#website"},"datePublished":"2022-08-25T10:11:04+00:00","dateModified":"2022-08-25T10:12:25+00:00","author":{"@id":"https:\/\/website.clientdemoweb.com\/oggadoon\/#\/schema\/person\/d8a3d74227cf4ace26398c52739063f4"},"description":"Read through to learn how to create content marketing for your cyber security business and get some content ideas too!","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/website.clientdemoweb.com\/oggadoon\/cyber-security-content-marketing\/"]}]},{"@type":"WebSite","@id":"https:\/\/website.clientdemoweb.com\/oggadoon\/#website","url":"https:\/\/website.clientdemoweb.com\/oggadoon\/","name":"OggaDoon","description":"Digital Marketing and PR","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/website.clientdemoweb.com\/oggadoon\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/website.clientdemoweb.com\/oggadoon\/#\/schema\/person\/d8a3d74227cf4ace26398c52739063f4","name":"Elena Cazacu","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/website.clientdemoweb.com\/oggadoon\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/92ec8f60a66a7de7bf6ace37cfa46381581ce8798924960555fbb1af4d1963bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92ec8f60a66a7de7bf6ace37cfa46381581ce8798924960555fbb1af4d1963bb?s=96&d=mm&r=g","caption":"Elena Cazacu"},"description":"Strategic Digital Marketing Manager, writes about social media, SEO, digital trends, cyber security marketing, tech marketing, social responsibility, sustainability and more.","url":"https:\/\/website.clientdemoweb.com\/oggadoon\/author\/elena-cazacu\/"}]}},"_links":{"self":[{"href":"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-json\/wp\/v2\/posts\/18547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-json\/wp\/v2\/comments?post=18547"}],"version-history":[{"count":2,"href":"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-json\/wp\/v2\/posts\/18547\/revisions"}],"predecessor-version":[{"id":18552,"href":"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-json\/wp\/v2\/posts\/18547\/revisions\/18552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-json\/wp\/v2\/media\/18548"}],"wp:attachment":[{"href":"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-json\/wp\/v2\/media?parent=18547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-json\/wp\/v2\/categories?post=18547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-json\/wp\/v2\/tags?post=18547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}