{"id":19137,"date":"2022-12-08T13:35:12","date_gmt":"2022-12-08T13:35:12","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=19137"},"modified":"2022-12-09T12:00:24","modified_gmt":"2022-12-09T12:00:24","slug":"the-power-of-pr-and-building-brand-equity-is-not-built-on-backlinks-even-though-they-are-nice","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/the-power-of-pr-and-building-brand-equity-is-not-built-on-backlinks-even-though-they-are-nice\/","title":{"rendered":"The power of PR and building brand equity is not built on backlinks"},"content":{"rendered":"<p>Without a doubt, backlinks are a measurable element of the digital marketing mix. They provide third-party validation that helps search engines verify that a particular website is credible, possibly boosting its SEO. However, if a backlink is not included the content can be used to re-enforce credibility and benefit SEO in a different way.<\/p>\n<p>Our very own Nicola Finn has written an article, discussing the power of PR and brand equity and how it shouldn&#8217;t be measured by backlinks&#8217; which you can read here via <a href=\"https:\/\/startupsmagazine.co.uk\/article-why-your-pr-strategy-should-not-be-measured-backlinks\">Start Ups\u00a0 Magazine<\/a>. For help with your content marketing strategy, contact nicola@website.clientdemoweb.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Without a doubt, backlinks are a measurable element of the [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":19141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[221,196,199],"tags":[],"class_list":["post-19137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-media","category-pr","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The power of PR and building brand equity is not built on backlinks - OggaDoon<\/title>\n<meta name=\"description\" content=\"Without a doubt, backlinks are a measurable element of the digital marketing mix. They provide third-party validation that helps search engines verify that a particular website is credible, possibly boosting its SEO. However, if a backlink is not included the content can be used to re-enforce credibility and benefit SEO in a different way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/the-power-of-pr-and-building-brand-equity-is-not-built-on-backlinks-even-though-they-are-nice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The power of PR and building brand equity is not built on backlinks - OggaDoon\" \/>\n<meta property=\"og:description\" content=\"Without a doubt, backlinks are a measurable element of the digital marketing mix. 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However, if a backlink is not included the content can be used to re-enforce credibility and benefit SEO in a different way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/website.clientdemoweb.com\/oggadoon\/the-power-of-pr-and-building-brand-equity-is-not-built-on-backlinks-even-though-they-are-nice\/\" \/>\n<meta property=\"og:site_name\" content=\"OggaDoon\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-08T13:35:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-09T12:00:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2022\/12\/power-of-pr-brand-equity.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicola Finn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicola Finn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/the-power-of-pr-and-building-brand-equity-is-not-built-on-backlinks-even-though-they-are-nice\/\",\"url\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/the-power-of-pr-and-building-brand-equity-is-not-built-on-backlinks-even-though-they-are-nice\/\",\"name\":\"The power of PR and building brand equity is not built on backlinks - OggaDoon\",\"isPartOf\":{\"@id\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/#website\"},\"datePublished\":\"2022-12-08T13:35:12+00:00\",\"dateModified\":\"2022-12-09T12:00:24+00:00\",\"author\":{\"@id\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/#\/schema\/person\/e4e6c41d09ed85b0d0f61aef45d82d05\"},\"description\":\"Without a doubt, backlinks are a measurable element of the digital marketing mix. 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