{"id":485,"date":"2018-08-13T08:00:00","date_gmt":"2018-08-13T08:00:00","guid":{"rendered":"https:\/\/restiaka1.wixsite.com\/website-5\/single-post\/2018\/08\/13\/OggaDoon-Quick-Digest-Google%E2%80%99s-Search-Engine-Updates"},"modified":"2022-08-10T11:46:46","modified_gmt":"2022-08-10T11:46:46","slug":"oggadoon-quick-digest-googles-search-engine-updates","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/oggadoon-quick-digest-googles-search-engine-updates\/","title":{"rendered":"OggaDoon Quick Digest: Google\u2019s Search Engine Updates"},"content":{"rendered":"<div>\n<div>With all the changes having been rolled out as part of Google\u2019s Search Algorithms update and Search Quality Rating guidelines, it\u2019s easy to be concerned about how these might affect your content\u2019s web page ranking. But you needn\u2019t be concerned, we\u2019ll break it down for you:<\/div>\n<div><\/div>\n<div><strong>1) Google\u2019s Search Algorithms<\/strong><\/div>\n<div>You may have observed your page\u2019s ranking had dropped or risen as part of the new algorithm update rolled out annually by Google. You don\u2019t need to be too concerned though, as these rankings will not fluctuate which means that from now on you\u2019ll be able to analyse your content and make any changes without the risk of these rankings changing. The changes were aimed at promoting sites and content that were previously undervalued; with that in mind if you\u2019ve observed a sharp drop it\u2019s time to consider the quality of your content and your use of keywords.<\/div>\n<div><\/div>\n<div><strong>2) Search Quality Rating Guidelines<\/strong><\/div>\n<div>Google has updated its Search Quality Rating Guidelines to ensure that its raters not only look at the search results and the content of those links, but also at the reputation of those content creators. From now on, content creator bios will play a big part in how you are ranked, which means that it\u2019s essential that you have bios for any content they create for the website either at the bottom of the article or blog, or on a team page &#8211; otherwise you\u2019ll risk having the quality score knocked down.<\/div>\n<div><\/div>\n<div><strong>3) People Also Searched For<\/strong><\/div>\n<div>You need to make sure that your landing page and copy are cohesive and are displaying on appropriate key terms in Google Ads, or else risk losing out to more refined adverts, even your competitors. If a user clicks on an advert and then goes back to the search results they will find a \u2018people also searched for\u2019 box that links to other search terms, including your competitor names which link through to display new adverts and results.<\/div>\n<div><\/div>\n<div>We offer a range of <a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/seo-marketing\">SEO packages<\/a> from one off audits and recommendations to more in-depth analysis and reporting. It\u2019s our job to stay on top of all the technical stuff including any changes to algorithms and best-practises. So whether you just want a website health check or high quality content <a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/contact\">get in touch with us today<\/a> and find out what we can do for you.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With all the changes having been rolled out as part [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[12,13,11],"class_list":["post-485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-content","tag-digital-marketing","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OggaDoon Quick Digest: Google\u2019s Search Engine Updates - OggaDoon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/oggadoon-quick-digest-googles-search-engine-updates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OggaDoon Quick Digest: Google\u2019s Search Engine Updates - 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