{"id":501,"date":"2018-04-17T12:48:00","date_gmt":"2018-04-17T12:48:00","guid":{"rendered":"https:\/\/restiaka1.wixsite.com\/website-5\/single-post\/2018\/04\/17\/Wetherspoons-Quits-Social-Media-through-Social-Media-Announcement"},"modified":"2022-08-10T08:57:40","modified_gmt":"2022-08-10T08:57:40","slug":"wetherspoons-quits-social-media-through-social-media-announcement","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/wetherspoons-quits-social-media-through-social-media-announcement\/","title":{"rendered":"Wetherspoons Quits Social Media through Social Media Announcement"},"content":{"rendered":"
\n
And if you\u2019re confused by that headline, don\u2019t worry: you are not alone. Yes, the rumours are true. The pub chain has made the decision to remove all of its social media accounts from Facebook, Twitter, and Instagram, due in part to the control over data that those platforms have. So how did they make the announcement? Obviously, they tweeted through their official account, before taking it down, so now no one can see it.<\/div>\n
<\/div>\n
It\u2019s a confusing time for many, as Facebook seems to implode on itself, and Snapchat seems to only be valuable if celebrities aren\u2019t telling their followers that they are over it. The value of being on social media from a business perspective is being put into question, and by multi-million pound companies.<\/div>\n
<\/div>\n
So what happened?<\/strong><\/div>\n
Chairman of Wetherspoons, Tim Martin, has stated that: \u201cWe are going against conventional wisdom that these platforms are a vital component of a successful business.\u201d<\/div>\n
<\/div>\n
What\u2019s more, he believes that: \u201cI don’t believe that closing these accounts will affect our business whatsoever.”<\/div>\n
<\/div>\n
So are you wasting your time desperately thinking of something to tweet, or experimenting with a thousand filters to get that perfect shot for Instagram, in a world in which Wetherspoons quits social media?<\/div>\n
<\/div>\n
Not necessarily…<\/div>\n
Well, maybe. Contrary to many in the communications world, here at OggaDoon we don\u2019t believe that you should be doing anything just for the sake of it. You need to understand where your customers are: where are they talking, sharing, community building?<\/div>\n
<\/div>\n
If it\u2019s on Twitter, that\u2019s where you need to be. If it\u2019s on YouTube, that\u2019s where you need to be. If it\u2019s at the local WI meeting, you should be there instead.<\/div>\n
<\/div>\n
Shouting out into an empty room is a waste of your time, and if Wetherspoons truly believe that their target audience is no longer buying into communications through social media, then this is, in the industry\u2019s eyes, a brave move.<\/div>\n
But then, is it? In a radio interview, Tim shared that everyone knows what a pint looks like, and there\u2019s no education required for people to understand exactly what they are offering.<\/div>\n
<\/div>\n
So will it pay off?<\/strong><\/div>\n
In my professional opinion, every company has to communicate. There is no rule that it has to be on social media, but if Wetherspoons does not redirect that communications energy to somewhere else, they could find conversations dwindling. Yes, there will be a loyal (or brand lazy, depending on your point of view) contingent who will continue to head to their local Spoons no matter what.<\/div>\n
<\/div>\n
But agencies up and down the country will be watching with bated breath to see whether this gamble \u2013 and in our socially connected world, it is a gamble \u2013 pays off.<\/div>\n
<\/div>\n
Wondering where your audience is? Worried that you aren\u2019t going to be able to connect with them? Have a chat with Emily<\/a> about your brand, and how we can help.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

And if you\u2019re confused by that headline, don\u2019t worry: you […]<\/p>\n","protected":false},"author":1,"featured_media":813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[13,30,93],"class_list":["post-501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digital-marketing","tag-social-media","tag-wetherspoons"],"yoast_head":"\nWetherspoons Quits Social Media through Social Media Announcement - OggaDoon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wetherspoons-quits-social-media-through-social-media-announcement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wetherspoons Quits Social Media through Social Media Announcement - 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