{"id":510,"date":"2018-03-07T14:19:00","date_gmt":"2018-03-07T14:19:00","guid":{"rendered":"https:\/\/restiaka1.wixsite.com\/website-5\/single-post\/2018\/03\/07\/A-Creative-Content-Campaign-that-Counts"},"modified":"2022-08-10T08:52:53","modified_gmt":"2022-08-10T08:52:53","slug":"a-creative-content-campaign-that-counts","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/a-creative-content-campaign-that-counts\/","title":{"rendered":"A Creative Content Campaign that Counts"},"content":{"rendered":"
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We all know that incredibly written, accurate and meaningful content is powerful: but it is difficult to put a value to that. How can you measure how interested someone is in a blog post? How can you tell if the content you are writing is working? Where is the ROI in a tweet, anyway?<\/div>\n
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That\u2019s why when we completed a successful campaign for our client YellowDog, we wanted to share some of their incredible results, because their data proves that content that really connects with your target audience can give you something incredible: loyalty and conversion. It gained over 31k impressions, and secured a \u00a315k project with a brand new client.<\/div>\n
But let\u2019s start at the very beginning.<\/div>\n
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The Brief<\/strong><\/div>\n
For YellowDog \u2013 the company that drives to build a world where people can do more, create more, explore more, unleased from their limited computing power \u2013 their value proposition can feel a little bit intangible. You can\u2019t touch cloud computing (not yet), and one of their key target audiences understand that: visual effects studios.<\/div>\n
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The brief was to create a content strategy over two months that demonstrated not only YellowDog\u2019s shared virtual experience, but also their knowledge of the industry\u2019s challenges, their technical expertise, and their vision for offering solutions to visual effects artists and studios.<\/div>\n
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The Delivery<\/strong><\/div>\n
Five core content pieces were created:<\/div>\n