{"id":9110,"date":"2018-10-24T10:04:26","date_gmt":"2018-10-24T10:04:26","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=9110"},"modified":"2022-08-10T11:48:27","modified_gmt":"2022-08-10T11:48:27","slug":"guest-blog-were-not-about-tech-for-techs-sake","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/guest-blog-were-not-about-tech-for-techs-sake\/","title":{"rendered":"Guest Blog: \u201cWe\u2019re not about tech for tech\u2019s sake\u201d"},"content":{"rendered":"<p>In the latest of our guest blog series, we sat down with Dr Becky Sage, CEO of iSci, to discuss the challenges and rewards of creating your own industry due to cutting-edge innovation.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a206a0d472c1\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #4ab5af;color:#4ab5af\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #4ab5af;color:#4ab5af\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a206a0d472c1\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/guest-blog-were-not-about-tech-for-techs-sake\/#What_people_forget_is_that_entering_any_market_is_challenging\" title=\"What people forget is that entering any market is challenging\">What people forget is that entering any market is challenging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/guest-blog-were-not-about-tech-for-techs-sake\/#Sometimes_you_have_to_create_your_own_business_model\" title=\"Sometimes you have to create your own business model\">Sometimes you have to create your own business model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/guest-blog-were-not-about-tech-for-techs-sake\/#High_tech_companies_dont_have_any_easy_answer_to_What_do_you_do\" title=\"High tech companies don\u2019t have any easy answer to \u201cWhat do you do?\u201d\">High tech companies don\u2019t have any easy answer to \u201cWhat do you do?\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/guest-blog-were-not-about-tech-for-techs-sake\/#The_biggest_misconception_about_innovation_is_that_it_can_only_be_in_technology\" title=\"The biggest misconception about innovation is that it can only be in technology\">The biggest misconception about innovation is that it can only be in technology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/guest-blog-were-not-about-tech-for-techs-sake\/#The_biggest_cynic_for_a_business_is_often_its_own_leader_-_and_thats_their_role\" title=\"The biggest cynic for a business is often its own leader \u2013 and that\u2019s their role\">The biggest cynic for a business is often its own leader \u2013 and that\u2019s their role<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_people_forget_is_that_entering_any_market_is_challenging\"><\/span>What people forget is that entering any market is challenging<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the tech world, you\u2019re often essentially trying to sell a thing that doesn\u2019t exist yet! That comes with a huge number of challenges, and the first is how to create a story that is visionary but achievable. Finding the right advocates, both in the market and external to it, ensures that you build a community with ideas and answers.<\/p>\n<p>As a leader, whatever you dream in your head never appears in reality, and so as you battle with challenges to enter your market, you feel the constraints of time, money, acceptance, development, far more than anyone else. But sometimes that can be good: trying to do too much can overstretch you, and in hindsight I think I would prioritise things differently to ensure we built the community of team, funders, advocates, and partners who get the vision of what we\u2019re about before the thing exists.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sometimes_you_have_to_create_your_own_business_model\"><\/span>Sometimes you have to create your own business model<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><img decoding=\"async\" class=\"size-medium wp-image-9122 alignleft\" src=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Dr-Becky-Sage_03-240x300.jpg\" alt=\"Becky Sage\" width=\"240\" height=\"300\" srcset=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Dr-Becky-Sage_03-200x250.jpg 200w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Dr-Becky-Sage_03-240x300.jpg 240w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Dr-Becky-Sage_03-400x500.jpg 400w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Dr-Becky-Sage_03-600x750.jpg 600w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Dr-Becky-Sage_03-768x960.jpg 768w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Dr-Becky-Sage_03-800x1000.jpg 800w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Dr-Becky-Sage_03-819x1024.jpg 819w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Dr-Becky-Sage_03-1200x1500.jpg 1200w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Dr-Becky-Sage_03-1229x1536.jpg 1229w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Dr-Becky-Sage_03.jpg 1638w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/h3>\n<p>With new services and new products come new models, but there aren\u2019t that many role models in the area of innovators creating new industries. Our tool at iSci is applicable to science learning and science research which shouldn\u2019t be a stretch \u2013 but it currently is. I\u2019ve learnt never to accept defeat, though. If someone doesn\u2019t buy into it, then they aren\u2019t the people to work with or sell to right now. You may do further down the line, but right now all you can do is listen to them, and then continue to build your community that do buy into it.<br \/>\nThat enables you to create your business model tailored to an audience that you know is your audience, so that when the intangibles become tangibles, you know that your target audience is ready to engage with you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"High_tech_companies_dont_have_any_easy_answer_to_What_do_you_do\"><\/span>High tech companies don\u2019t have any easy answer to \u201cWhat do you do?\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Because we use VR as one of our tools, it\u2019s easy to pigeonhole iSci as a VR company, when instead we consider ourselves a company enabling scientific discovery for all: whether it\u2019s software, hardware, or community. But it\u2019s fascinating to see how people view you as a company, how opinions are created through interactions with end users, media, partners. In the world of technology everything is moving all the time, nothing ever stands still, and that\u2019s exciting but not the end goal of what we do. In my mind, tech is just a facilitator, and I\u2019m more interested in impact, in building a strong business, in founding new eco-systems for the scientific community.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_biggest_misconception_about_innovation_is_that_it_can_only_be_in_technology\"><\/span>The biggest misconception about innovation is that it can only be in technology<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Everyone wants to hook onto something tangible, something that they can see, touch, feel, but innovation is not <img decoding=\"async\" class=\"size-medium wp-image-9113 alignright\" src=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Nano-Simbox_03-300x200.jpg\" alt=\"Becky Sage\" width=\"300\" height=\"200\" srcset=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Nano-Simbox_03-200x133.jpg 200w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Nano-Simbox_03-300x200.jpg 300w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Nano-Simbox_03-400x267.jpg 400w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Nano-Simbox_03-600x400.jpg 600w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Nano-Simbox_03-768x512.jpg 768w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Nano-Simbox_03-800x533.jpg 800w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Nano-Simbox_03-1024x683.jpg 1024w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Nano-Simbox_03-1200x800.jpg 1200w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Nano-Simbox_03-1536x1024.jpg 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>about gadgets but about doing things in a different way and making lives better. I\u2019ve always felt out of place in a tech environment because my vision is for people, not technology, and so I\u2019m focused on ensuring that conversations around innovation centre on the benefits we deliver and behaviours we enable, not just on the tool itself.<\/p>\n<p>This type of misconception seeps into the tech industry to the extent that we all seem to have an idea of what tech innovation \u2018looks like\u2019; and I don\u2019t fit that. We do not look like a traditional tech company, and I am not the traditional leader of a tech company, but I think it\u2019s vital to have balance within our team. Yes, we have developers, but we also work closely with end users, creative people, visual people, business people. It\u2019s ok to not consider yourself to be a techie and yet you can still thrive in a tech company if you are passionate about the mission.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_biggest_cynic_for_a_business_is_often_its_own_leader_-_and_thats_their_role\"><\/span>The biggest cynic for a business is often its own leader \u2013 and that\u2019s their role<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There\u2019s a necessity to question technology within a tech team, and as the CEO of iSci, it\u2019s a big part of my role to be skeptical: if we achieve what we want to achieve, we\u2019ve got to ensure that we\u2019re considering the implications of our actions. What does that mean for implementation, for us, for our customers, for our board? We don\u2019t just implement new functionality because a few people get excited by it, it has to add real, scalable value and we have to consider the ethical implications of what we create.<\/p>\n<p>Technology ethics is having to move hand in hand with advancements in the industry, and that\u2019s beneficial. We should never lose sight of the people that we want to impact, the end users who we are innovating for. Technology is enabling things, opening doors, but it\u2019s just a tool. We want to fundamentally create a new way of driving forward scientific innovation as an inclusive community, not just tech for tech\u2019s sake, and that\u2019s what motivates me.<\/p>\n<p><a href=\"https:\/\/interactivescientific.com\/\">You can discover more about the creative work that iSci are doing to transform the way the world educates, innovates and makes new scientific discoveries.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the latest of our guest blog series, we sat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-9110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guest Blog: \u201cWe\u2019re not about tech for tech\u2019s sake\u201d - OggaDoon<\/title>\n<meta name=\"description\" content=\"We sat down with Dr Becky Sage, CEO of iSci, to discuss the challenges and rewards of creating your own industry due to cutting-edge innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/guest-blog-were-not-about-tech-for-techs-sake\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guest Blog: \u201cWe\u2019re not about tech for tech\u2019s sake\u201d - OggaDoon\" \/>\n<meta property=\"og:description\" content=\"We sat down with Dr Becky Sage, CEO of iSci, to discuss the challenges and rewards of creating your own industry due to cutting-edge innovation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/website.clientdemoweb.com\/oggadoon\/guest-blog-were-not-about-tech-for-techs-sake\/\" \/>\n<meta property=\"og:site_name\" content=\"OggaDoon\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-24T10:04:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-10T11:48:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Becky_04.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"685\" \/>\n\t<meta property=\"og:image:height\" content=\"385\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OggaDoon Content\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OggaDoon Content\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/guest-blog-were-not-about-tech-for-techs-sake\/\",\"url\":\"https:\/\/website.clientdemoweb.com\/oggadoon\/guest-blog-were-not-about-tech-for-techs-sake\/\",\"name\":\"Guest Blog: \u201cWe\u2019re not about tech for tech\u2019s sake\u201d - 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