{"id":9228,"date":"2018-09-21T13:19:23","date_gmt":"2018-09-21T13:19:23","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=9228"},"modified":"2022-08-10T11:48:05","modified_gmt":"2022-08-10T11:48:05","slug":"guest-blog-sarah-keates","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/guest-blog-sarah-keates\/","title":{"rendered":"Guest Blog: Directing award-winning conferences"},"content":{"rendered":"<p><i>In this guest blog, we discuss events and innovation with Sarah Keates, Events Manager for TechSPARK and a variety of national events and festivals (not including her work on weddings\u2026) about how event management is misunderstood and more.<\/i><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a2028e4a5eab\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #4ab5af;color:#4ab5af\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #4ab5af;color:#4ab5af\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a2028e4a5eab\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/guest-blog-sarah-keates\/#%E2%80%8B%E2%80%8B_Working_in_events_came_about_almost_by_accident\" title=\"\u200b\u200b \nWorking in events came about almost by accident\">\u200b\u200b \nWorking in events came about almost by accident<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/guest-blog-sarah-keates\/#Only_event_managers_understand_the_challenges_of_timings\" title=\"Only event managers understand the challenges of timings\">Only event managers understand the challenges of timings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/guest-blog-sarah-keates\/#Always_prepare_for_a_disaster\" title=\"Always prepare for a disaster\">Always prepare for a disaster<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/guest-blog-sarah-keates\/#%E2%80%8B%E2%80%8B_One_of_my_proudest_moments_so_far_has_been_turning_down_an_extremely_high_profile_company_to_an_event\" title=\"\u200b\u200b \nOne of my proudest moments (so far) has been turning down an extremely high profile company to an event\">\u200b\u200b \nOne of my proudest moments (so far) has been turning down an extremely high profile company to an event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/guest-blog-sarah-keates\/#Im_a_woman_in_tech_events_who_doesnt_like_needing_to_mention_it\" title=\"I\u2019m a woman in tech events who doesn\u2019t like needing to mention it\">I\u2019m a woman in tech events who doesn\u2019t like needing to mention it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/guest-blog-sarah-keates\/#Ive_had_a_year_at_TechSPARK_and_Im_even_more_passionate_about_tech_and_events\" title=\"I\u2019ve had a year at TechSPARK, and I\u2019m even more passionate about tech and events\">I\u2019ve had a year at TechSPARK, and I\u2019m even more passionate about tech and events<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%8B%E2%80%8B_Working_in_events_came_about_almost_by_accident\"><\/span>\u200b\u200b<br \/>\n<b><img decoding=\"async\" class=\"alignleft wp-image-9229 size-medium\" src=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-VR-300x300.jpg\" alt=\"Sarah Keates guest blog\" width=\"300\" height=\"300\" srcset=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-VR-66x66.jpg 66w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-VR-150x150.jpg 150w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-VR-200x200.jpg 200w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-VR-300x300.jpg 300w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-VR-400x400.jpg 400w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-VR-600x600.jpg 600w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-VR-768x768.jpg 768w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-VR-800x800.jpg 800w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-VR.jpg 960w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Working in events came about almost by accident<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When I was working as a Science Communicator, I decided to go back to university as a mature student to study the making of things (AKA Interdisciplinary Textile Design), and so my role moved over to a part time position on the Events Team within the centre. At the same time, we students had to organise fundraising events to make enough money to put on shows, and I discovered that I was better at managing events than most other things! My entire career has progressed from that moment on.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Only_event_managers_understand_the_challenges_of_timings\"><\/span><b>Only event managers understand the challenges of timings<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If there is one misunderstanding about events management that crops up over and over again, it\u2019s that everything can be done immediately. People think that we can completely change part of the plan with just two days to spare, and do not realise that something that is technically small can be a huge challenge if there\u2019s not enough time to get it done.<\/p>\n<p>Of course, we\u2019re victims of our own success: a good event manager will make it look easy, and as soon as someone else steps in and you start sharing with them the parameters needed to make an event run smoothly, they are shocked.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Always_prepare_for_a_disaster\"><\/span><b>Always prepare for a disaster<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whether it\u2019s a contractor cancelling, bad weather, sickness, law changes \u2013 you have to prepare for the inevitable major problem happening. That happens for every event, it\u2019s just a fact of life, and being as prepared as you can be for all of those eventualities should mean that the event doesn\u2019t collapse in on itself. It\u2019s why I have a simple rule: do not leave any preparation tasks \u2018for site\u2019, while you\u2019re at the venue physically setting up an event, you simply won\u2019t have time for anything except the here and now. By that point, it should all be done leaving space for you to deal with any other issues arising head on.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%8B%E2%80%8B_One_of_my_proudest_moments_so_far_has_been_turning_down_an_extremely_high_profile_company_to_an_event\"><\/span>\u200b\u200b<br \/>\n<b><img decoding=\"async\" class=\"alignright wp-image-9230 size-medium\" src=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Speaker-300x200.jpg\" alt=\"Sarah Keates guest blog\" width=\"300\" height=\"200\" srcset=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Speaker-200x133.jpg 200w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Speaker-300x200.jpg 300w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Speaker-400x267.jpg 400w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Speaker-600x400.jpg 600w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Speaker-768x512.jpg 768w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Speaker-800x533.jpg 800w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Speaker-1024x683.jpg 1024w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Speaker-1200x800.jpg 1200w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Speaker.jpg 1440w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>One of my proudest moments (so far) has been turning down an extremely high profile company to an event<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"http:\/\/vrworldcongress.com\/\">VR World Congress 2016<\/a> was one of those beautiful moments when everything just came together. Headline sponsors, co-workers, and even my friends had asked us why we hadn\u2019t decided to hold the event in London, but Dan Page,&nbsp;Ben Trewhella,&nbsp;and I were determined to do it in Bristol. We live here, we work here, we know the tech scene is incredible, and we were determined to prove them wrong.<\/p>\n<p>We sold out months in advance, and ended up having to turn down a couple of high profile companies\u2019 &nbsp;requests to attend. I honestly couldn\u2019t have imagined it in the hours spent pulling it all together. The moment that I realised we had pulled off an almost perfect event was when the delegates left the cutting-edge conference, full to the brim of top level talent all located in the South West, &nbsp;to take a short guided walk through the scenic Castle Park landing in a riverside venue to all state: \u201cNow I see why you held this in Bristol.\u201d<\/p>\n<p>From then on, Bristol\u2019s presence on the events map has come into its own.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Im_a_woman_in_tech_events_who_doesnt_like_needing_to_mention_it\"><\/span><b>I\u2019m a woman in tech events who doesn\u2019t like needing to mention it<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019re fortunate in Bristol that we have plenty of women kicking ass in leadership, technology, and business \u2013 often all at once. But outside of Bristol, it\u2019s still a struggle to change mindsets and expectations of what women do within technology. We hear about disruptive thinking, about diversifying to make companies better, but it seems to be men saying this to men. We need to normalise women at every level of leadership and in every industry, and until that happens, we have to talk more about it.<\/p>\n<p>The creative event work space is unusually balanced: the gender gap is smaller, with no one surprised at a woman operating a cherry picker or ordering people around. Getting that same balance on the stage is the next challenge, but there are some great initiatives and dialogues opening up about it. For VR World Congress 2017, our first speaker announcement only contained women, but we still had frustrating moments like female speakers dropping out and suggesting men in their place. It\u2019s why <a href=\"https:\/\/www.projectshift.co.uk\/\">my work with Shift<\/a> really matters to me.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ive_had_a_year_at_TechSPARK_and_Im_even_more_passionate_about_tech_and_events\"><\/span><b>I\u2019ve had a year at TechSPARK, and I\u2019m even more passionate about tech and events<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The last twelve months have been a huge eye opener as I\u2019ve seen more of the business side, not just the technological making side of the sector. I love it! It\u2019s ignited my passion for the tech industry, and made me even more proud of Bristol. We\u2019re determined to make <a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/the-sparkies-2018-shines-a-light-on-women-in-tech\/\">the SPARKies Awards even bigger and better<\/a>, and I\u2019m focusing on more meaningful and interactive regular meetups, including making Techie Brekkies synonymous with an engaging and provocative morning to start your day.<\/p>\n<p><a href=\"https:\/\/techspark.co\/calendar\/\">Discover just some of tech events that Sarah manages here.<\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-9231\" src=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Decor-Manager-1024x685.jpg\" alt=\"Sarah Keates guest blog\" width=\"1024\" height=\"685\" srcset=\"https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Decor-Manager-200x134.jpg 200w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Decor-Manager-300x201.jpg 300w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Decor-Manager-400x267.jpg 400w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Decor-Manager-600x401.jpg 600w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Decor-Manager-768x513.jpg 768w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Decor-Manager-800x535.jpg 800w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Decor-Manager-1024x685.jpg 1024w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Decor-Manager-1200x802.jpg 1200w, https:\/\/website.clientdemoweb.com\/oggadoon\/wp-content\/uploads\/2018\/10\/Sarah-Keates-Decor-Manager-1536x1027.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this guest blog, we discuss events and innovation with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-9228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - 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