{"id":9330,"date":"2018-11-12T13:40:01","date_gmt":"2018-11-12T13:40:01","guid":{"rendered":"https:\/\/website.clientdemoweb.com\/oggadoon\/?p=9330"},"modified":"2022-08-10T11:55:32","modified_gmt":"2022-08-10T11:55:32","slug":"app-trends-lifetime","status":"publish","type":"post","link":"https:\/\/website.clientdemoweb.com\/oggadoon\/app-trends-lifetime\/","title":{"rendered":"App Trends Set to Stand the Test of Time"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019ve read my previous article you\u2019ll know I\u2019ve been taking a deep dive into the world of app marketing following the recent experience with launching a<\/span><a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/app-launch-at-a-national-event\/\"><span style=\"font-weight: 400;\"> client\u2019s app into the UK market<\/span><\/a><span style=\"font-weight: 400;\">. I\u2019ve been keen to get other marketers\u2019 and developers\u2019 perspectives on the recent predictions and trends, comparing them to the trends of 2016 and 2017 to see which will truly stand the test of time and have come into their own. Following my research focused on customer experience and user interface &#8211; the key factors for app success &#8211; this is what I\u2019ve found: &nbsp;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a20b80c2f52e\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #4ab5af;color:#4ab5af\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #4ab5af;color:#4ab5af\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a20b80c2f52e\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/app-trends-lifetime\/#In-app_Feedback_as_a_Feature\" title=\"In-app Feedback as a Feature\">In-app Feedback as a Feature<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/app-trends-lifetime\/#Retailers_need_an_App\" title=\"Retailers need an App\">Retailers need an App<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/app-trends-lifetime\/#The_FreemiumMonetisation_Conundrum\" title=\"The Freemium\/Monetisation Conundrum\">The Freemium\/Monetisation Conundrum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/app-trends-lifetime\/#Trialling_Apps_on_Social_Media\" title=\"Trialling Apps on Social Media\">Trialling Apps on Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/app-trends-lifetime\/#Subscriptions_and_SaaS_Models\" title=\"Subscriptions and SaaS Models\">Subscriptions and SaaS Models<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/app-trends-lifetime\/#Cross-Platform_Apps\" title=\"Cross-Platform Apps\">Cross-Platform Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/app-trends-lifetime\/#Augmented_Reality\" title=\"Augmented Reality\">Augmented Reality<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"In-app_Feedback_as_a_Feature\"><\/span><span style=\"font-weight: 400;\">In-app Feedback as a Feature<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t already added this to your app then you need to. Acting on feedback is the backbone of improvement to user experience. You need to give your users an opportunity to feedback directly to you, rather than forcing them to leave their comments, concerns or complaints on a public forum, such as the Play Store, which could negatively impact your reputation. You need to show that not only are you truly customer-centric in actively inviting that feedback, but you are committed to improving your product based on the experience of your own users.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Retailers_need_an_App\"><\/span><span style=\"font-weight: 400;\">Retailers need an App<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are many technologies out there that enable us to bring personalised customer experience to shoppers in-store and online, that\u2019s why it\u2019s essential that retailers have their own e-commerce app. This investment is <\/span><a href=\"https:\/\/www.criteo.com\/insights\/format\/research-reports\/\"><span style=\"font-weight: 400;\">proven to capture customers<\/span><\/a><span style=\"font-weight: 400;\">, prompting them to purchase online or supporting their in-store experience. There are a broad range of approaches to this, that marry together different technologies with the focus on optimising customer experience and converting this into higher sales. It\u2019s a topic that\u2019s so broad that I\u2019ve covered this in full in my article \u2018<a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/retail-apps-ai-ui\/\">Retail Apps: Leveraging AI and UI to improve customer experience and spending<\/a>.\u2019<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_FreemiumMonetisation_Conundrum\"><\/span><span style=\"font-weight: 400;\">The Freemium\/Monetisation Conundrum<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">All businesses, including apps, need ongoing revenue in order to thrive. Whether you choose upfront monetisation or a freemium model (locking features behind a paywall) you have to get the balance right, giving non-paying customers enough features to enjoy your app, whilst enticing them to buy, yet not bombarding them with so much advertising or pay-walls that they are turned off. If that sounds confusing, throw in the fact that monetisation also brings a range of other GDPR compliance issues, but that\u2019s a whole other discussion for another time! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dependant on your app\u2019s offering and your business model, deciding between these two, or applying both, needs great consideration throughout the process. As always, don\u2019t put all your eggs in one basket with this approach &#8211; you never know what could change!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trialling_Apps_on_Social_Media\"><\/span><span style=\"font-weight: 400;\">Trialling Apps on Social Media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When I found out that it was possible for users to <\/span><a href=\"https:\/\/www.facebook.com\/business\/ads\/playable-ad-format\"><span style=\"font-weight: 400;\">trial apps in adverts<\/span><\/a><span style=\"font-weight: 400;\"> placed into their mobile newsfeed on Facebook, I excitedly clapped my hands together and, after a moment, wondered\u2026why wasn\u2019t this a thing before? Needless to say, I am very hopeful about the future of this in app marketing. Facebook is becoming a formidable advertising platform with its new and improved Advanced Matching Pixel. We\u2019ve established the importance of a trial in the buyer\u2019s decision making process so I can\u2019t wait to see this feature rolled out in full.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Subscriptions_and_SaaS_Models\"><\/span><span style=\"font-weight: 400;\">Subscriptions and SaaS Models<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As aforementioned, apps need income, and it seems like SaaS models (Software as a Service) will continue to be a popular method of locking content behind a paywall. Free trials, which takes advantage of users\u2019 desireto maintain access to the full app and its features after it\u2019s over, remains an effective method of ensuring a monthly or ongoing income &#8211; similarly to monetisation in some respects. This works great for apps offering particular software or content. Personally, I don\u2019t expect this style of billing to diminish in popularity in the coming years. With the offering of something unique or of superior quality this might be an avenue for revenue you want to explore, otherwise consider a one-off payment for your app.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cross-Platform_Apps\"><\/span><span style=\"font-weight: 400;\">Cross-Platform Apps<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While wearables and IoT continue to grow in popularity so is the expectation, at least with some apps, that there is a cross-compatibility across devices. Like with most on-the-go apps there\u2019s a desktop and mobile version which gives its users access anywhere, anytime. This cross-compatibility greatly boosts the utility and usability of the app and I expect this to become the norm, particularly for desktop apps (having a mobile version) or with the full-version of an app. In the development stage it\u2019s easy to get carried away with the cross-compatibility and integration of your app with new and existing technologies. Focus on the core goal of your app and definitely be prepared to develop it further but until you\u2019ve found a demand, just don\u2019t invest all your resources into making an app universal. You have to walk before you can run. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Augmented_Reality\"><\/span><span style=\"font-weight: 400;\">Augmented Reality<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A personal favourite of mine, I love the new innovations with apps and augmented reality. In particular the rise of furniture and clothing apps that place items on a person or in a room. Again, being able to give a customer that feeling or taste of owning the item makes them more likely to purchase. Augmented reality assists in allowing a customer to trial a product from the comfort of wherever and not only increases their likelihood of making a purchase, but greatly reduces any costs to the seller associated with dissatisfaction and returns. What used to be an unrefined gimmick is now becoming a profitable technology for the right kind of businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I strongly believe in these trends being the future of app marketing and can\u2019t wait to see how they are integrated and continue to develop in the coming years. I hope that, alongside my review, the dos and don&#8217;ts will help you in the evolution of your app and with future updates.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">OggaDoon has just launched <\/span><\/i><a href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/scale-90\/\"><i><span style=\"font-weight: 400;\">Scale 90<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, a package specifically designed for apps in the alpha\/beta development stage. Find out more about how we can support your development and comms from testing through to post-launch.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve read my previous article you\u2019ll know I\u2019ve been [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[114,115],"class_list":["post-9330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-app-marketing","tag-app-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>App Trends Set to Stand the Test of Time - OggaDoon<\/title>\n<meta name=\"description\" content=\"Find marketers\u2019 and developers\u2019 perspectives on the recent predictions and trends, comparing them to see which will truly stand the test of time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/website.clientdemoweb.com\/oggadoon\/app-trends-lifetime\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App Trends Set to Stand the Test of Time - 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