0%
Increase in website visitors.
0 %
Increase in Twitter impressions.
0
Attendees target achieved.

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Objective

To accelerate event comms for CoInnovate and gain impact on social media during the CoInnovate 2018 conference through a targeted content strategy and live tweeting throughout the day.

Results

Delegates’ numbers surpassed internal goals by 160%. Also, CoInnovate’s event hashtag trended in Cardiff throughout the day, with ten pieces of the press covering the event. Positive feedback was received by speakers for their spotlight vox pops, increasing website and Twitter metrics to more than 193% month on month.

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Challenges

CoInnovate has a targeted remit: to bring together academics, start-ups, and large manufacturers to discuss the challenges and opportunities of cutting-edge technology to solve tomorrow’s problems. This meant that we had to speak in highly technical language to engage our audience in content, on social, and when speaking to the press.

 

Strategy

We ensured that key messages were finely tuned to our audience, and crafted content in the lead-up to the event that directly spoke to their pain points and interests. Press releases were crafted, honed, and sold to the press. We offered consulting advice on leveraging LinkedIn for business and website structure. On the day, two of our team attended, live tweeting and posting on LinkedIn, filming vox pops with speakers, engaging with conversations online, and driving further impact digitally by liaising with the press at the event.

Event management

Guerilla Tactics Used:

Social media strategy

Content creation

Live social posting

Press and media