Influencer Marketing

Shout about your brand with an Influencer Marketing campaign

Interested In Working With Us?

What is influencer marketing?

When you Google ‘influencer marketing,’ you’ll be inundated with over 160 million results. This fact alone might dispel any doubts you had around the effectiveness of influencer marketing and whether it’s worth developing a marketing strategy that involves influencer outreach.

Many believe that influencer marketing began with social media and the rise of the internet celebrity. But in reality, public figures and influential people have been marketing products since 1882, when West End actress Lillie Langtry became the face of Pears Soap.

In fact, the right influencer for your brand doesn’t even need to be a global star or household name. They might be an expert in your field, a thought-leader or respected figure, or just someone who knows how to engage with their high level of followers across social media.

Gain digital brand awareness with influencer marketing

As well as having a lot of engaged followers, influencers are a brilliant marketing tool for brands thanks to their ability to create meaningful content that their followers relate to. In fact, 4 in 10 millennial YouTube subscribers say that their favourite creator understands them better than their own friends. This connection helps build active engagement on their social media platforms and proves that your audience is likely to listen to what an influencer or content creator has to say.

Why work with influencers?

Influencers have the ability to transfer the credibility and authenticity that they have created for themselves onto the brands that they are promoting. This allows companies who use influencer marketing to gain access to the influencers’ follower base. As a result, this will increase their reach and develop their brand audiences, building relationships with followers that will trust them due to the influencer they’ve partnered with.

How can influencer marketing help your business?

Increased brand credibility

By associating your brand with an influencer, you could gain credibility among the influencer’s followers simply because of the trust and connection they’ve already developed. Followers trust the influencer whose content they are seeing regularly, and when the influencer talks about your brand, they transfer their own values to you and your product.

Reach new audiences

Associating your brand with an influencer exposes it to a high quality, engaged audience. This is especially the case when working with micro influencers, who have under 50,000 followers who are highly engaged with, and like and relate to, the content that the influencer shares. By posting an image, a video, or a carousel that endorses your product or service that the influencer shares with their entire network of followers, you gain access to a whole audience who might not otherwise know about you.

Increase your sales funnel

When working with an influencer who shares your company’s product or service on their Instagram, Facebook, TikTok, YouTube or other social media platforms, the number one tip is to create a discount code or voucher that the influencer can share with their network. This is the fastest way of transforming unknown social media users into leads or customers.

How we run influencer marketing campaign for clients

Influencer research

Researching influencers in your industry niche
Mapping influencers ranging from micro to macro influencers
Analysing influencers’ engagement on their posts
Checking influencers for potential conflict of interest or controversy

Influencer negotiation

Communicating and agreeing on client expectations
Negotiating rates and budgets with the chosen influencers
Agreeing on a set of goals for the campaign including engagement statistics
Agreeing on the format, design, frequency, and quantity of posts

Influencer content creation

Creating an influencer content strategy that is approved by both the client and the influencer
Curating the content that will be shared on the influencer’s profile
Planning when client’s content will be shared by the influencer

Continued engagement

Following through with the engagement for the client’s posts
Resharing the influencers’ posts on the client’s social media profiles
Extending the client’s audience by tapping into the influencer’s followers
Reporting on the set goals and measuring against the agreed numbers

Why choose OggaDoon as your influencer marketing agency?

At OggaDoon we provide influencer marketing services for startups and reputable businesses across various industries, from cyber security to edtech, entertainment, and more. We create reach for brands with passion and purpose and have achieved a number of effective influencer marketing strategies, campaigns, and events for clients. Check out our results in the case studies below.