Forth – PR

During a pandemic, the journalists’ focus was on Covid-19 however we managed to secure interest and coverage for Forth. As we moved beyond the pandemic, press health desk capacity has increased; however, publications and associations moved to pay to play/sponsored coverage. Another challenge is that the gender gap is not at the forefront of journalists/editors’ minds, there needs to be more education and relationship building. The evergreen topics concern fertility and periods, followed by weight and sleep and there needs to be strong social media support on these topics. In addition, blood testing products, which involve two timely tests, are not the easiest for review.

The starting point for our strategy was to place Forth at the core of the important conversations on female health.  These included periods, female health, gender health gap and menopause.  This involved supporting industry press with comment, utilising data from surveys to create newsworthy angles, creating thought leadership pieces, sharing informative blogs around women’s health to re-enforce Forth’s expertise in this area.