cuvama – Launch PR

cuvama is a new Innovate UK-backed SaaS tech business that needed to launch its new Customer Value Management (CVM) platform proposition and brand in the UK, USA and Europe. This SaaS solution addresses the growing problem of a lack of infrastructure for value management in B2B software subscription pricing businesses. cuvama approached OggaDoon to launch its new SaaS brand proposition by kickstarting a campaign to raise its profile and reputation online. As a new SaaS brand they had a website, but no third-party press coverage. So how could they build credibility with new customer prospects and investors? That’s where OggaDoon stepped up to the challenge.

In terms of segmentation, targeting and positioning we researched both publications, journalists and associations that wrote about key sectors and categories including fintech, martech, cyber, SaaS and also entrepreneurial (C-suite) press. From a topic perspective, we also researched and targeted journalists at a category level too. cuvama is a new proposition so creative hooks needed to highlight why the industry should take notice of its arrival, so to frame the story we focused on, industry positioning, founder expertise and a very important new client testimonial. The key messages highlighted cuvama and its new SaaS disruptive proposition as a perfect example of a new disruptive technology platform player in the growing SaaS Opex category. Furthermore, its founding members have a wealth of experience in global business platform deployment and the firm had already secured a good customer that was also keen to provide comments. The targeted press included a blend of industry and also entrepreneurial publications to drive awareness of this proposition to both customers and also future venture capital (VC), unicorn and angel investors, being that SaaS platforms in this space offer 10X plus gains.