Digital Marketing and Google Ads services included:
- Google Ads management
- Reporting and analytics
Impact report:
- Increased impressions by 87%
- Reduced CPC by 53%
- Highest CTR – 4.63%
- Lowest average CPC – £1.58
- Highest CTR – 4.63%
- Increased impressions by 372.5% over the course of the campaign
- Improved CTR from 1.46% to 2.39% in just a week.
- Brought CPC down from £5.69 to £1.58 (-260%)
Working with YellowDog’s marketing team to define a keyword, budget, and location strategy, Oggadoon reduced CPC by 53%, increased impressions by 87%, and increased clicks by 65% between January 2019 and April 2019.
YellowDog does not operate an e-commerce platform so consistently tracking direct PPC spend to revenue generated is challenging. Instead YellowDog use PPC to generate new business leads which are then closed by the direct sales team wherever possible.
There are multiple individual end to end PPC customers that can be confirmed for evidence of success . Most recently, in May 2019, once of the clicks that Oggadoon’s strategy generated was for a visualisation studio in London. This single click generated a lead that spent £6,700 – equivalent to the entire year’s anticipated spend on this specific market sector.
An accurate overview of ROI is difficult to establish due to the complex nature of attribution modelling and digital tracking for YellowDog’s multiple market sectors. It can be said beyond any reasonable doubt that the strategy runs at a minimum 250% ROI based on known end to end sales though true ROI may be significantly higher.
