We’re over the moon to announce our ongoing client partnership. Drum roll please…. with the awesome team at The Conqueror, where we have created the PR and influencer strategies for the UK market.
Here are some of our top tips for health, femtech and fitness brand content marketing for 2022.
1. Our remit
2. Global virtual and real-life challenges
3. Behavioural change through positive impact
4. Social impact and partnerships
5. Real-life stories and collective impact
Our remit
The OggaDoon remit includes paid media negotiation and management of its media and influencer collaborations. So far PR activity has raised over $50k in sales with a current media pipeline reach of over 586 Million in 2 months.
Global virtual and real-life challenges
The Conqueror is a start-up that has created worldwide virtual and ‘in real-life’ fitness challenges. All participants get through iconic trails and receive the most incredible tailor-made medals at the end. The challenges involve traversing the world’s leading landmarks and sharing postcards from explorations of locations like the Niagara Falls, the Berlin Wall, the Great Wall of China, the English Channel and Mount Fuji. There is something for everyone that wants to exercise. What’s not to like about enjoying the immersive experience of exploring new cultures and locations virtually. At the same time as working out, participants can connect with friends from around the world.
Behavioural change through positive impact
At OggaDoon, we always aim to work with clients that go out of their way to make a positive social impact. The Conqueror does just this as they use gamification and its community to drive behavioural change and motivate participants globally. Now, they hit over 600,000 users that tried the challenges so far, from 2016 onwards. Also, there is a community gathering in a private Facebook group with over 170,000 members motivating each other every day. All of them are playing their part in caring for the planet, as well as their own physical and mental health.
Social impact and partnerships
When participants sign up for the running, walking or cycling challenge, they select what social impact they want to make, either saving the oceans or planting trees. In partnership with Eden Reforestation Projects and Plastic Bank, The Conqueror has integrated a unique function into their mobile app that sees one tree planted or 10 plastic bottles diverted from ocean pollution for every 20% of a challenge they complete. So far, its users have helped to plant more than 5 million trees and save over 5 million plastic bottles from entering the ocean worldwide.
Real-life stories and collective impact
Please do check out the challenges. Gamification is a fantastic tool for motivating behaviour change and creating lasting social impact. If you want to hear more real-life stories about the positive impact The Conqueror is having on the mental and physical health of its communities check them out on Twitter or Facebook.
If your healthtech, femtech or fitness business needs support let us give you a hand. We can share our experience with strategic public relations including media and influencer outreach and social media.
Get in contact today, for a friendly chat. Let’s grow your brand awareness, digital presence and also sales through an integrated digital media campaign. Please contact nicola@website.clientdemoweb.com.
